What Munchen Ticket Gmbh does

München Ticket GmbH is a regional ticket broker and distribution platform for live events in the Munich metropolitan area and Bavaria, founded on December 20, 1993 by resolution of the Munich City Council and commencing commercial operations in summer 1994. The company operates as a service facility (Serviceeinrichtung) of the Landeshauptstadt München and is jointly owned (50/50) by two municipal entities: Gasteig München GmbH and Olympiapark München GmbH. Its core products are an online ticket shop (muenchenticket.de) and a network of approximately 71 Vorverkaufsstellen (physical presale locations) across Bavaria, supplemented by a call center, group booking service, and dedicated accessibility hotline. The platform lists 5,000-6,000 concurrent events spanning concerts, theater, classical music, musicals, family events, sports, and leisure activities, with roughly 15,000 events and 2+ million customers processed annually.

The technology foundation is an SAP-based ticketing system integrated with a Nuxt-based web shop developed by digital agency schalk&friends. The platform supports PDF tickets, Apple Wallet/Google Wallet passes, and QR-code-based single-use validation, along with interactive seat-plan booking (Saalplanbuchung), best-available-seat selection (Bestplatzbuchung), and an in-house ticket resale platform (Ticketbörse) that re-issues barcoded tickets to prevent secondary-market fraud. Payment integrations include Visa, Mastercard, Apple Pay, Google Pay, and PayPal, with insured shipping via DHL GoGreen.

Revenue is generated primarily through per-ticket booking fees capped at €2.50, shipping and handling charges (€2.90-€8.90 depending on method), VIP package upsells for premium Olympiahalle events, gift vouchers (Gutschein) redeemable across ~5,500 events, and B2B marketing services for event organizers including Google/Meta advertising, DOOH placements, and newsletter promotion. The customer base is split between individual consumers (primary) and event organizers (primary B2B), with secondary segments in VIP/corporate customers and families. No external equity funding exists; ownership is fully municipal, and governance is exercised through a supervisory board with city council representation.

Name

Munchen Ticket Gmbh

Legal name

München Ticket GmbH

Website

https://www.muenchenticket.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

München Ticket GmbH is a municipally-owned regional ticket broker for concerts, culture, sports, and live events in Munich and Bavaria, operating an SAP-based online platform and 71 physical presale locations to serve 2+ million customers annually.

Ownership category

akta.pro rank

Product category

Event Ticketing Services

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Sports Ticketing (HSACALAB), Group Sales & Corporate Ticketing (HSACALAM)

Keywords

• Event ticketing services
• Ticket distribution platform
• Live entertainment tickets
• Concert ticket sales
• Cultural event booking

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Booking Fee / Service Charge: München Ticket charges a booking fee per ticket sold, which varies by event but is capped at €2.50 per ticket. This is the primary revenue stream as the company operates as a ticket intermediary rather than the event promoter.
2. Shipping and Handling Fees: Additional fees for ticket delivery options including uninspected mail (€5.90 domestic, €7.90 EU), insured shipping (€8.90), and pickup fees (€2.90 at evening box office).
3. B2B Marketing Services for Organizers: Fee-based advertising and promotion services offered to event organizers including banner placements, Google/Meta advertising, DOOH, newsletter mentions, and combined poster campaigns.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels5 records

Core offering

München Ticket operates a regional ticketing platform that sells and distributes tickets for concerts, theater, sports, family, and cultural events in the Munich metropolitan area and Bavaria. The company combines a 24/7 online ticket shop (muenchenticket.de) with approximately 71 physical presale locations, a telephone call center, and a B22B secondary-market resale platform (Ticketbörse). It also offers gift vouchers, VIP/upgrade packages, group bookings, and marketing services for event organizers.

Product overview

München Ticket operates a multi-channel ticketing platform serving the Munich metropolitan region. The core offering consists of the Online Ticket Shop (Webshop) as the primary digital sales channel, complemented by approximately 69 Vorverkaufsstellen (physical pre-sale points) and telephone ordering via Callcenter. The platform supports multiple digital ticket formats: PDF-Ticket, Wallet-Ticket (Apple Wallet/Google Wallet), and Mobile Ticket combining both formats. Key value-added services include the Ticketbörse (official ticket resale/exchange marketplace), VIP Packages for premium events at venues like Olympiahalle, and specialized booking options for Groups (Gruppenbuchung). Gift vouchers (München Ticket Gutschein) provide flexible gifting options redeemable across approximately 5,500 events. The B2B segment offers marketing services for event organizers and ticketing infrastructure integrated with SAP technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ticket Shop (Webshop) Primary 24/7 e-commerce platform allowing individual consumers to browse events, select seats via interactive seat map (Saalplanbuchung) or best-available-seat selection (Bestplatzbuchung), and purchase tickets using Visa, Mastercard, Apple Pay, Google Pay, or PayPal. Available at muenchenticket.de.
• Vorverkaufsstellen (Presale Locations Network) Network of approximately 69-71 physical presale locations across Munich and Bavaria, including tourist information offices, partner retailers, and dedicated München Ticket counters at Gasteig HP8 and Deutsches Theater, offering in-person ticket purchase and pickup.
• Callcenter (Telephone Ordering) Phone-based ticket ordering service for consumers who prefer telephone booking; also serves as the dedicated accessibility hotline (089 54 81 81 82) for customers with disabilities, available Monday to Friday 10:00-17:00.
• München Ticket Gutschein (Gift Voucher) Gift voucher product redeemable at participating presale locations and on the website for approximately 5,500 events; available in multiple designs and denominations, valid for three years from purchase.
• Ticketbörse (Official Ticket Resale Marketplace) Official secondary-market platform allowing customers who can no longer attend an event to resell tickets. Buyers receive newly issued tickets with fresh barcodes generated by München Ticket, guaranteeing authenticity and preventing fraud.
• VIP Packages & Upgrades Premium experience packages for major concerts at venues such as Olympiahalle, including reserved parking, catering with all beverages, separate entrance, private restroom facilities, cloakroom access, and dedicated support; upgrade options available for customers who already hold standard tickets.
• Marketing Services for Event Organizers B2B advertising and promotional services sold to event organizers, including banner placements on the München Ticket website, Google and Meta advertising, digital out-of-home (DOOH) placements, newsletter mentions, and combined poster campaigns.
• Gruppenbuchung (Group Booking Service) Specialized booking service for organizations, companies, or large parties requiring coordinated purchases of multiple tickets, supported by a dedicated group inquiry form.

Quantifiable outcome

• 15,000+ events accessible annually
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SAP Deutschland SE & Co. KGcoreTechnology or IntegrationTechnology partner providing the underlying ticketing platform and commerce technology for München Ticket's web shop and ticket distribution systems.
• WCAG / BITV 2.0 StandardsminorOthersAccessibility standards framework guiding website compliance efforts. München Ticket aims to conform to WCAG Conformance Level AA and BITV 2.0 in alignment with EU Directive 2016/2102.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reservix (CTS Eventim subsidiary): German regional ticketing platform serving venues, concert promoters, and cultural institutions across multiple German states with both online and box-office channels. Closest direct peer to München Ticket in business model and regional venue focus, though operating across different geographies.
• ADticket: German ticketing broker distributing tickets for concerts, sports, theater, and family events through online and partner retail channels. Operates with a similar intermediary model and comparable event categories, making it a close functional peer to München Ticket.

Broad incumbents

• Ticketmaster Germany: Global ticketing leader operating in Germany with primary ticketing for major concerts, sports, and entertainment events. Competes with München Ticket for high-profile Munich/Bavaria events but operates at far larger scale with international promoter relationships and proprietary Resale marketplace.
• CTS Eventim: Europe's largest ticketing platform and parent of Reservix; operates primary ticketing for major concerts, sports, and theater across Germany and Europe. Direct overlap with München Ticket in the same Munich/Bavaria events, but operates as a national/international incumbent with broader scale, larger technology investment, and exclusive promoter contracts.
• Eventbrite: Self-service ticketing platform popular for smaller and self-organized events in Germany, including Munich-area cultural and community events. Lower-overlap but competes for the long tail of community, family, and smaller entertainment events that München Ticket also lists.
• Eventim.Live / Eventim Apollo: CTS Eventim's promoter and venue operation arm, operating arenas and promoting concerts across Germany and Europe. Indirectly competes with München Ticket for primary ticketing rights at Munich/Bavaria venues through Eventim's promoter relationships.

Emerging players

• Heute Abend in München / Regional event portals: Regional event discovery and ticketing sites focused on Munich and Bavaria event listings. Overlaps with München Ticket's event discovery and calendar functionality, though typically redirecting to primary ticketing partners rather than selling tickets directly.
• DICE: Mobile-first ticketing and event discovery platform expanding across European cities. Competes with München Ticket for premium concerts and nightlife events at Munich venues, with stronger mobile UX and dynamic pricing capabilities as technology differentiators.
• Bookingkit: Berlin-based SaaS booking platform for tours, activities, and experiences. Adjacent peer in the leisure/experiences booking space with overlapping customer segments (leisure activities, family events) but a different primary use case (operator-side SaaS vs. ticket retail).

Regional players

• See Tickets (Vivendi subsidiary): European ticketing platform owned by Vivendi primarily serving UK, French, and broader European markets. Comparable primary ticketing model and venue-services offering, though operating in different geographies with limited direct Munich/Bavaria presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munchen Ticket Gmbh