Hi-Way Services

What Hi-Way Services does

Hi-Way Services Ltd is a privately held UK road marking and surface treatment contractor founded in 1990, headquartered in Canterbury and operating across the South East of England. The company provides a comprehensive portfolio of road marking services including thermoplastic road markings (machine-applied at 10,000-20,000 meters per night), methyl methacrylate (MMA) road markings (offering roughly twice the lifespan of thermoplastic), high friction and anti-skid surfacing, and installation of reflective and intelligent road studs. It holds ISO 9001, ISO 14001, and BS ISO 39001 certifications aligned with National Highways Sector Scheme 7, qualifying it for public-sector highway tenders.

The company's primary go-to-market is sales-led and relationship-driven, serving County Councils (notably Kent County Council), major civil engineering contractors, and prominent retailers and property developers across the South East. Documented project wins include the Flanders 'turbo roundabout' renovation for Kent County Council at the A2070/A2042 junction and line marking for Canterbury West Station MSCP. All machine crew operatives hold NVQ Qualifications in mobile markings. In parallel, Hi-Way Services operates a direct-to-consumer e-commerce webshop (shop.hi-way.co.uk) selling road marking equipment, thermoplastic materials, glass beads (ballotini), hand moulds, punners, safety PPE, and HAPAS-approved road repair products to DIY markers and small contractors.

Revenue is generated through two streams: project-based B2B service contracts with local authorities, civil engineering firms, and commercial clients (quote-based pricing, not publicly disclosed), and unit-priced hardware/product sales via the e-commerce storefront. The company markets through its website, case studies, blog content, Facebook, and Twitter, and actively pursues social-value partnerships with charities and infrastructure partners like Balfour Beatty Living Places to strengthen its public-sector procurement positioning.

Name

Hi-Way Services

Legal name

HI-WAY SERVICES LTD

Website

https://hi-way.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Hi-Way Services is a UK road marking and surface treatment contractor serving County Councils, civil engineering firms, and retailers across the South East of England, also selling road marking products via an e-commerce webshop.

Ownership category

akta.pro rank

Product category

Road Marking and Highway Maintenance Services

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Road & Highway Authorities (Planning, Construction, Maintenance) (BPAIALAA)

Keywords

• Road marking services
• Line marking contractors
• High friction surfacing
• Road marking equipment
• Highway safety markings

Headquarters

HQ city

Canterbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Road Marking Services: Contract-based road marking services for local authorities (County Councils), civil engineering companies, retailers, developers, and other commercial clients. Services include thermoplastic road markings, MMA markings, high friction surfacing, road studs, and specialist road marking applications. Revenue generated through project-based contracts.
2. E-commerce Product Sales: Direct-to-consumer and B2B sales of road marking products through the company's webshop (shop.hi-way.co.uk). Products include glass bead dispensers, hand moulds, punners, thermoplastic materials, road repair products, safety equipment (hi-vis vests, safety glasses, gloves), and road studs. Revenue generated through one-time product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hi-Way Services is a road and line marking contractor that delivers on-site road marking, line marking, high friction surfacing, and road stud installation services for local authorities, civil engineering firms, retailers, and property developers across the South East of England. The company also sells road marking equipment, materials, and PPE through its direct-to-consumer webshop serving DIY markers and small contractors.

Product overview

Hi-Way Services is a road and line marking contractor offering a comprehensive portfolio of services and products. The core service offering includes High Friction and Anti Skid Surfacing, Car Park and Line Markings, Road and Motorway Studs, Road and Line Marking Services, and Specialist Areas. These services are supported by two main road marking product lines: Methyl Methacrylate (MMA) Road Markings (hardest wearing option with twice the lifespan of thermoplastic) and Thermoplastic Road and Line Markings (most popular product with versatile application methods including machine spraying, extrusion, screeding, and pre-formed). The company also operates an online shop selling road marking equipment and supplies including bead dispensers, hand moulds, punners, pouring jugs, safety PPE (hi-vis vests, safety glasses, nitrile gloves), road repair products (cold joint sealer, pothole repair materials), and road studs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Thermoplastic road markings can be applied at rates of 10,000-17,000m per night for extruded lines and up to 20,000m per night for sprayed overcoats
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Hersden Community CentreminorOthers · 1 June 2026Social value partnership where Hi-Way Services installed a new disabled parking bay free of charge for the local community centre charity.
• Kent County Council (KCC)coreStrategic or Co-development PartnerKent County Council is a key client partner for Hi-Way Services, engaging the company for road marking projects including the Flanders 'turbo roundabout' renovation project to address traffic increases at the junction of A2070 with A2042.
• Balfour Beatty Living PlacescoreStrategic or Co-development PartnerBalfour Beatty Living Places partners with Hi-Way Services on social value initiatives including the Easter Egg Appeal and community support programs. The companies collaborate on road maintenance and infrastructure projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geveko Markings: European manufacturer of road marking materials including thermoplastic, cold plastic, and preformed markings. Comparable on the materials/product side of Hi-Way's offering (e.g., the e-commerce product range), though primarily a manufacturer rather than contractor.
• Volker Highways: UK highway maintenance and infrastructure services contractor covering road marking, surfacing, and street lighting as part of broader infrastructure delivery. Comparable in highway services and council/civil engineering customer base but offers a wider portfolio of services.
• A-One+ (part of Colas): Integrated highway services provider covering routine maintenance, road marking, and asset management across UK road networks. Comparable in service capability but operates as a broader infrastructure maintenance incumbent rather than a specialist marking contractor.
• Swarco Road Marking Systems: Global road marking materials and systems provider offering thermoplastic, MMA, and road studs. Comparable in technology and products (Hi-Way sells complementary products in its webshop) but operates as a large materials supplier rather than regional contractor.
• Ennis-Flint (Aximum): Global manufacturer and applicator of road marking materials, high friction surfacing and traffic safety products. Comparable technology stack (thermoplastic, MMA, anti-skid) but operates at a much larger scale with manufacturing and distribution as well as application services.

Direct peers

• WJ Group: One of the UK's largest road marking contractors offering thermoplastic, MMA, high friction surfacing and road stud installation. Directly comparable in services, target customers (councils, civil engineering primes) and product range, though operating at a significantly larger national scale.
• L&R Roadlines: UK road marking and surface treatment contractor offering line marking, road studs, and anti-skid surfacing to local authorities and commercial clients. Closely comparable in scope, customers, and regional operating model.
• Centreline Road Markings: UK-based road marking and line marking contractor providing thermoplastic and specialist surfacing services to local authorities and contractors. Direct competitor with similar service offering and B2B council/civil engineering customer base.
• Roadgrip Ltd (formerly Prismo): National UK road marking and high friction surfacing contractor serving highways, airports, and commercial clients. Comparable in service portfolio (thermoplastic, MMA, anti-skid surfacing) and customer mix, with greater geographic reach.

Emerging players

• Road Marking Solutions Ltd: UK regional road marking contractor with comparable thermoplastic and line marking service offering to local authorities and commercial clients. Smaller scale peer with overlapping geographic and customer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hiwayservices
• Facebookfacebook.com/HiWayServices
• LinkedInlinkedin.com/company/hi-way-services-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi-Way Services