Roadgrip

What Roadgrip does

Roadgrip Limited is a UK-headquartered specialist sub-contractor providing road marking, surface retexturing, runway grooving, rubber removal, floor coatings, concrete repair, and friction testing services to airports, highway authorities, race circuits, retailers, and sports/leisure venues. Founded in 1995 and based in Leighton Buzzard, Bedfordshire, the company operates across six primary verticals — airports, highways, car parks, retail, motorsports, and sports/hotel/leisure — with a vertical segmentation approach.

The company's service portfolio rests on specialized mobile equipment and proprietary or exclusive-access methodologies. Core technologies include the Trackjet XL water-based asphalt retexturing system, Longitudinal Diamond Grinding (LDG) for concrete pavement, ultra-high-pressure (UHP) water jetting for rubber and line removal, ASFT-repped Continuous Friction Measurement Equipment (CFME) for runway friction testing, and VR layout software combined with digital set-out tools for motorsport circuit branding. Roadgrip is the UK's only IGGA member and holds Constructionline Gold accreditation, supporting work that conforms to ICAO and FIA standards. Quantifiable project outcomes include 70,000 m² runway grooved in 10 days at Bolzano Airport, 150,000 metres of concrete cutting at San Juan Airport, and 130,000 linear metres of thermoplastic on Jamaican Highway projects.

Roadgrip generates revenue through project-based professional services contracts and a smaller hardware/equipment resale stream (ASFT friction testing products and training). Distribution is direct via competitive tendering and RFP processes with enterprise and government clients, supplemented by regional operating teams in the United States (Clayton, NY), Panama, and a broader LATAM/Caribbean remit. The company has executed projects in 25+ countries across Europe, the Americas, the Caribbean, the Middle East, Africa, and Asia. Named customers include National Physical Laboratory, Selfridges, Westfield London, Asda, Bloomberg HQ, Jaguar Land Rover, Lotus, and Porsche, alongside 300+ airports worldwide and major F1, MotoGP, Formula E, NASCAR, and WEC circuits. Nick Morley is Managing Director; the company is privately held with no disclosed external investment.

Name

Roadgrip

Legal name

Roadgrip Limited

Website

https://roadgrip.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Roadgrip is a UK-based specialist contractor providing road marking, runway grooving, rubber removal, surface retexturing, floor coatings, and friction testing to airports, highways, retailers, and motorsport circuits across 25+ countries via wholly-owned regional subsidiaries.

Ownership category

akta.pro rank

Product category

Road Marking & Specialist Surfacing Services

NAICS

Highway, Street, and Bridge Construction (23731)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Road Maintenance & Asset Preservation (Resurfacing, Patching, Crack Sealing) (IMAFAEAF)

akta.pro secondary industry

Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays) (IMAFAEAE)

Keywords

• Road marking services
• Runway grooving
• Friction testing
• Anti-skid surfacing
• Track marking

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Specialist Surfacing & Marking Services: Project-based contracts for line marking, surface retexturing, runway grooving, rubber removal, floor coatings, concrete repair, and airfield ground lighting. Services delivered to airports, highways, car parks, retail, and motorsport venues in the UK and internationally.
2. Friction Testing Equipment & Training: Sale of friction testing products and training services as ASFT representatives. Equipment is fully approved and used by over 300 airports worldwide.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Roadgrip is a specialist sub-contractor delivering road marking, line painting, rubber removal, runway/airfield grooving, anti-skid retexturing, floor coatings, concrete repair and joint sealing, and runway friction testing. Services are delivered via mobile equipment and multi-skilled teams to airports, highways, car parks, retail sites, motorsport circuits and sports/leisure facilities in the UK and globally.

Product overview

Roadgrip is a specialist sub-contractor offering a comprehensive portfolio of surface treatment and marking services for airports, highways, car parks, motorsports, retail, and sports/leisure sectors. The core service portfolio includes road and runway marking (using thermoplastic, water-based paint, MMA, and epoxy), airfield grooving, line and rubber removal via UHP water blasting, floor coatings, concrete repair and joint sealing, and friction testing. Specialized offerings include Rhinophalt asphalt preservation treatment, Surface Retexturing using the Trackjet XL system, and Concrete Longitudinal Diamond Grinding (LDG) for concrete pavements. The company also provides Airfield Ground Lighting (AGL) installation, decorative finishes, and earthworks services. Roadgrip operates globally with dedicated teams for UK, US, European, and Asian markets.

Differentiator

Problem solved

Functional benefit

Brands

• Roadgrip USA: Dedicated US division providing road marking, highway striping, and motorsport services throughout the United States.
• Roadgrip Panama
• Roadgrip Global

Products and services

• Road Marking Professional road marking and line painting services for highways, car parks, airports and racing circuits using thermoplastic, water-based paint, MMA and epoxy resin materials.
• Airfield Grooving Runway grooving services using advanced equipment to improve friction and water dissipation, reducing hydroplaning risk on airfield pavements.
• Line and Rubber Removal Removal of old line markings and runway rubber deposits using ultra-high-pressure (UHP) water blasting and shot blasting techniques without harsh chemicals or surface damage.
• Floor Coatings Industrial floor coating applications for warehouses, car parks and retail environments using MMA, epoxy and resin materials with shot blasting surface preparation.
• Concrete Repair & Joint Sealing Concrete pavement repair and joint sealing services for airfields, highways and industrial surfaces to maintain structural integrity and extend pavement life.
• Rhinophalt Preservation Asphalt preservation treatment that penetrates pavement to restore bitumen flexibility, seal micro-cracks and extend surface life without full resurfacing.
• Surface Retexturing Anti-skid retexturing services using the Trackjet XL system to improve micro and macro texture of asphalt surfaces for enhanced wet-weather skid resistance.
• Concrete Longitudinal Diamond Grinding Longitudinal Diamond Grinding (LDG) to improve friction and noise characteristics of aged concrete pavements without damaging joints or structure.
• Airfield Ground Lighting (AGL) Complete airfield lighting installation including sourcing, preparation, coring, ducting, electrical systems and lighting unit installation for airports worldwide.
• Friction Testing Advanced runway friction testing using Continuous Friction Measurement Equipment (CFME) sold and operated as ASFT representatives, serving over 300 airports worldwide.
• Surface Coatings Specialist surfacing coatings for industrial, commercial and sports applications including decorative finishes and anti-skid treatments.
• Decorative Finishes Decorative surface finishes for sports facilities, estates and commercial properties including exposed aggregate treatments.
• Earthworks & Soil Stabilisation Ground preparation and soil stabilization services for infrastructure projects requiring site development.

Quantifiable outcome

• 22,000 square metres of bridge overlay completed in Panama
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ASFTcoreTechnology or IntegrationRoadgrip is an official representative for ASFT, carrying out friction testing, reporting and consultancy for airfields around the world. They sell ASFT products and offer training. The equipment is fully approved and used by over 300 airports worldwide, conforming to all international aviation regulations.
• International Grooving and Grinding Association (IGGA)coreStrategic or Co-development PartnerAs the UK's only member of IGGA, Roadgrip works alongside global partners to help highways agencies, local authorities and main contractors improve Britain's roads and infrastructure through longitudinal diamond grinding and other pavement restoration techniques.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WJ Group: UK-based specialist road marking and highway maintenance contractor offering line marking, surface treatments, and studs. Highly comparable to Roadgrip's highways segment in geography, service mix, and customer base (highway authorities, local councils).
• Hi-Way Services: UK road marking and surface treatment specialist serving highways, airports, and commercial clients. Direct competitor in line marking, anti-skid surfacing, and retexturing services to Roadgrip's UK highways division.
• ASI Solutions: UK airfield maintenance contractor providing runway rubber removal, friction testing, line marking, and AGL installation. Closely comparable to Roadgrip's airports segment with overlapping service lines and customer profile.
• L&R Roadlines: UK road marking specialist delivering thermoplastic line marking, road studs, and surface treatments to local authorities and contractors. Direct peer in highways and car park marking with similar sub-contractor operating model.

Broad incumbents

• Colas Ltd: Major UK highways contractor and part of the international Bouygues group, offering road construction, surfacing, and marking at significant scale. Competes with Roadgrip on highway projects but operates a much broader portfolio beyond specialist marking.
• Ringway Infrastructure Services: UK highways services provider delivering maintenance, road markings, surfacing, and asset management under framework contracts with local authorities. Larger incumbent competing for the same highway authority customers Roadgrip serves.
• Eurovia UK: Subsidiary of global infrastructure group VINCI, delivering road construction, surfacing, and maintenance across the UK. A scaled incumbent competing with Roadgrip on larger highway framework contracts.
• A-one+: Joint venture highways services provider for strategic road network maintenance in the UK. A scaled alternative to Roadgrip for major highway authority frameworks, with broader maintenance scope.

Emerging players

• Prismo Road Markings: Specialist road marking contractor operating in the UK and Ireland with thermoplastic and paint solutions. Comparable niche positioning to Roadgrip's highways line marking but with a more limited geographic footprint.

Others

• ASFT (Airport Surface Friction Testing): Swedish manufacturer of CFME friction testing equipment for which Roadgrip is the UK/international service representative. Partner rather than competitor, but its technology underpins Roadgrip's airport service offering and is a key ecosystem relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/roadgrip
• LinkedInlinkedin.com/company/roadgrip
• Facebookfacebook.com/RoadgripLtd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roadgrip