National Real Estate Services

What National Real Estate Services does

National Real Estate Services is a privately-held, founder-led residential real estate agency headquartered in Subiaco, Western Australia, operating since 2014 across the Perth metropolitan area and broader Western Australia market. The company serves individuals and families seeking to buy, sell, or lease residential property, with a stated client base that generates 83% of sales from referrals and repeat business. The delivery model is a traditional sales-led agency motion, with named agents and licensee Edwina Fondyke managing the full transaction lifecycle for buyers and sellers, and dedicated leasing for landlords and tenants.

The company's core offerings are residential property sales services and residential lease services, supplemented by an online property search and listings portal, recently-sold/leased feeds, and basic financial calculators. The digital presence is powered by the third-party Agentbox Digital (Agentpoint) platform, which provides listings management, agent profiles, and lead-capture forms; no proprietary technology, AI/ML capabilities, patents, or certifications are disclosed. Distribution combines online property portals and social media (Facebook, Instagram, X, LinkedIn, YouTube) for top-of-funnel discovery with a reciprocal professional referral network of financial planners, mortgage brokers, accountants, and lawyers for bottom-of-funnel conversion.

Revenue is generated through two transaction-fee streams: commissions on residential property sales and fees on rental/lease transactions. Commission rates are not publicly disclosed. Pricing signals from the website indicate a wide price range across the portfolio — apartments from $287,000, houses from $589,000 to $849,000, and rentals between $440 and $1,100 per week — suggesting exposure to both entry-level and mid-market segments in the Perth metro. The operating team is small (5 named staff, with 3 of 5 from the Fondyke family in admin and inspection roles), and no external investment, M&A, or expansion beyond Western Australia is recorded.

Name

National Real Estate Services

Legal name

National Real Estate Services

Website

https://nationalreservices.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

National Real Estate Services is a privately-held, founder-led residential real estate agency in Subiaco, Western Australia, serving buyers, sellers, and landlords in the Perth metro area with transaction-fee-based sales and leasing services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate sales
• Property leasing services
• Real estate agency
• Property listings search
• Real estate brokerage

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential property sales transactions
2. Property Leasing Fees: Fees from residential property rental/lease transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

National Real Estate Services is a residential real estate agency that assists individuals and families with buying, selling, and leasing properties in the Perth metropolitan area of Western Australia. Core offerings include residential property sales services, residential leasing services, online property search and listings, and supporting tools such as financial calculators. The business is run through dedicated agents who manage listings, viewings, negotiations, and end-to-end transaction support.

Product overview

National Real Estate Services operates as a traditional real estate agency offering a unified suite of property services. The core offering consists of residential property sales and leasing services, supported by an Agentbox Digital-powered online platform that provides property listings search, agent profiles, and financial calculators. The company does not offer distinct product modules or add-on services—instead, they deliver these services as integrated components within their single-service agency model.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Services

Quantifiable outcome

• 83% of sales from referrals and repeat business

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting.

• Financial PlannerssupportingOthersProfessional referral network partners who direct clients to National Real Estate Services for property transactions
• Mortgage BrokerssupportingOthersReferral partners who connect clients seeking property purchases with National Real Estate Services
• AccountantssupportingOthersProfessional network providing referrals of clients with property investment or sale needs
• LawyerssupportingOthersLegal professionals who refer clients to National Real Estate Services for property transactions

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• McGrath Estate Agents: Mid-to-high-end residential sales agency with a presence across major Australian markets. Comparable as a sales-led residential brokerage targeting similar owner-occupier and investor clients.
• LJ Hooker (Perth): National residential real estate franchise operating multiple offices across Perth, offering sales, leasing, and property management. Directly comparable in residential transaction-based brokerage.
• RE/MAX (Australia): Global residential real estate franchise with Australian offices including WA. Comparable as a commission-based residential brokerage serving buyers and sellers.
• Century 21 (WA): International real estate franchise with WA offices providing residential sales and leasing services. Comparable operating model and target clients.
• Belle Property: Premium residential real estate brand with offices across Australia, including Perth. Comparable as a boutique, sales-led residential agency with a referral and repeat-business focus.
• The Agency (WA): Australian residential real estate agency with WA offices focused on sales and leasing. Comparable direct competitor in the Perth residential market.
• Ray White (Perth offices): Australia's largest residential real estate franchise network with multiple Perth offices offering residential sales and leasing. Directly comparable as a competitor in the same WA residential brokerage market.
• Harcourts (WA): National residential real estate group with offices in WA offering sales and leasing. Comparable in operating model and target customer segment.

Regional players

• Acton | Belle Property: Western Australia-focused residential real estate group with broad Perth and regional WA coverage. Comparable for residential brokerage in WA, although the geographic overlap is partial given Acton's larger WA footprint.

Emerging players

• Eview Group (formerly Professionals Real Estate): Australian residential real estate network with WA offices focused on sales and leasing. Comparable as a smaller-scale franchise competitor in Perth residential brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nationalreservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Real Estate Services