Intranet Mall

What Intranet Mall does

Intranet Mall (legal entity: Intranet Mall Sistemas S.A.) is a Brazilian vertical SaaS provider that builds the operational integration layer between shopping center administrators and the retailers (lojistas) operating within their developments. The company originated in 2001 as Esperienza!, a website builder for shopping centers, and evolved into a multi-module SaaS platform now serving over 350 shopping centers across 21 Brazilian states plus the Federal District, with 40,000+ retailers and 180,000+ registered employees on the system.

The platform is anchored by the Sistema Intranet Mall suite, which contains 20+ modules covering service orders, internal communications, sales reporting, circulars, access control, shift management, promotions, parking credentials, and incident management. Around this core, Intranet Mall has built a portfolio of branded add-ons: Esperienza (shopping center websites with AI shopping assistant), Scardlet (IoT-based autonomous lending of items like strollers and wheelchairs, with 250,000+ loans processed), Crachá Digital (facial-recognition digital badge with 470,000+ active employees), Mall Play (gamified retail training with 130+ lessons), Gamefica (loyalty and lottery campaigns), Onboard (AI-assisted contract onboarding), Obras e Reformas (construction management with 18,000+ projects), and Mallx (WhatsApp-integrated AI customer service agent launched in 2025). Technology is cloud-based, mobile-first, with native iOS and Android apps, IoT hardware, and LGPD-compliant data handling with 256-bit encryption.

The company operates an enterprise B2B go-to-market combining direct field sales with a product-led growth layer through mobile apps and a 7-day free trial voucher for Mall Play. Pricing is quote-based and not publicly disclosed, consistent with custom enterprise contracts per shopping center. Revenue is generated through annual or multi-year subscriptions, with module-level pricing variation based on shopping center size and bundle composition. The company is privately held, headquartered in São Paulo, and has no disclosed external funding or institutional investors.

Name

Intranet Mall

Legal name

Intranet Mall Sistemas S.A.

Website

https://im.intranetmall.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Intranet Mall is a Brazilian vertical SaaS platform that integrates shopping center administrators with 40,000+ retailers across 350+ developments, offering 20+ operational modules plus IoT, AI, and digital badge solutions.

Ownership category

akta.pro rank

Product category

Shopping Center Management Software

akta.pro primary industry

Enterprise Social & Intranet Platforms (BPAMAMAJ)

Keywords

• Shopping center management
• Tenant communication platform
• Retail operations software
• Mall digital solutions
• Property management software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription/SaaS: Annual or multi-year subscription model for access to the Intranet Mall platform and its various modules. Pricing based on shopping center size and number of modules deployed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Intranet Mall provides an integrated SaaS platform that connects shopping centers and their tenant retailers through 20+ configurable modules. The platform covers operations management, internal communication, financial services (CDC and CFI), access control, marketing campaigns, and customer engagement. Its products span corporate tools (Gestão de Mall, Crachá Digital, Gamefica, Onboard) and consumer-facing apps (Mall Play, Mallx).

Product overview

Intranet Mall is a modular digital ecosystem for shopping center management in Brazil. At its core is the Sistema Intranet Mall platform, a comprehensive solution with over 20 modules covering communication, approvals, access control, and operational management for administrators and retailers. The portfolio includes specialized add-on products: Esperienza (website and digital experience platform), Scardlet (IoT autonomous lending system), Crachá Digital (digital employee badge with facial recognition), Mall Play (sales team training with gamification), Gamefica (loyalty and promotions), Obras e Reformas (construction management), Gestão de Mall (incident and shift management), Onboard (contractor onboarding), and Atendimento (customer service). The platform also incorporates AI through Mallx for WhatsApp-powered customer service. With over 350 shopping centers served and 40,000+ retailers using the system, it is positioned as the leading shopping center management platform in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• MallX: AI-powered customer service platform that multiplies customer service teams through WhatsApp integration with artificial intelligence
• Scardlet
• Esperienza!
• Mall Play
• Gamefica
• Onboard
• Gestão de Mall
• Obras e Reformas
• Atendimento
• Crachá Digital

Products and services

• Sistema Intranet Mall The main integrated SaaS platform connecting shopping centers and tenant retailers, offering 20+ configurable modules covering operations, communication, financial services, and engagement.
• Esperienza A module within the Intranet Mall platform focused on enhancing customer experience and engagement inside shopping centers.
• Obras e Reformas A module for managing construction and renovation requests submitted by tenant retailers to shopping center management.
• Scardlet A financial services module enabling IoT-based lending (CDC - Crédito Direto ao Consumidor and CFI - Crédito ao Consumidor e IoT) for connected devices.
• Crachá Digital A digital credential module used by shopping centers and tenants to issue and manage staff and supplier access badges.
• Atendimento A customer service module for handling tenant support requests and end-customer inquiries within the mall ecosystem.
• Mall Play A consumer-facing mobile app that enables shoppers to discover shopping centers, browse stores, and engage with promotional content.
• Gestão de Mall A mall management module providing shopping center operators with operational dashboards and administrative controls.
• Gamefica A gamification module designed to engage customers and tenants through rewards, challenges, and interactive campaigns.
• Onboard A tenant onboarding module that streamlines the process of bringing new retailers into a shopping center via the platform.
• Mallx A marketplace mobile app positioned as a competing platform to other e-commerce/marketplace offerings, extending the Intranet Mall product line to direct consumer-to-merchant commerce.

Quantifiable outcome

• Contract signing time reduced by up to 40% with intelligent onboarding process
• +3 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators10 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• VTS: VTS is a commercial real estate platform combining leasing, asset management, and tenant experience tools for office and retail landlords. Its retail tenant experience capabilities position it as a peer in shopping-center digital operations.
• Building Engines: Building Engines is a CRE operations platform that helps landlords manage service requests, tenant communications, and building operations. Comparable to Intranet Mall's intranet and service-order modules within the shopping-center environment.
• Ascora: Ascora offers operations and job-management software for property and facility managers, including work orders and service delivery — comparable in scope to Intranet Mall's service-order and mall-management modules.
• Yardi Systems: Yardi is a major global commercial real estate software suite that includes dedicated retail and shopping center management modules covering leasing, operations, and tenant interactions. It is the most direct international comparable to Intranet Mall's vertical SaaS model for mall operators.
• RealPage: RealPage provides SaaS for commercial, multifamily, and retail property operators, including retail asset management and tenant operations functionality. It overlaps directly with Intranet Mall's shopping-center operations platform at global scale.

Emerging players

• Hippo CMMS: Hippo is a maintenance and operations platform for retail and multi-site operators, addressing service requests, preventive maintenance, and tenant issues. Comparable to Intranet Mall's convenience-sector control and occurrence-management modules.
• ServiceChannel: ServiceChannel provides facility and service-management SaaS for retail and multi-location operators, including work orders and vendor management. Comparable to Intranet Mall's service-order, occurrence, and mall-management workflows.

Broad incumbents

• AppFolio: AppFolio provides property management SaaS primarily for residential but increasingly for commercial and retail properties. It addresses adjacent property-operations use cases with a broader tenant-management portfolio.
• Senior Sistemas: Senior provides enterprise management software in Brazil across multiple verticals including retail and services. Comparable as a broad Brazilian enterprise-software incumbent competing for the same IT budgets at Brazilian shopping center operators.
• TOTVS: TOTVS is Brazil's largest enterprise software company, serving retail, services, and real estate verticals with ERP and management suites. As a broad Brazilian enterprise incumbent, it overlaps with Intranet Mall's enterprise SaaS positioning and Brazilian customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=_XxP9kHwuYs
• Facebookfacebook.com/intranetmall
• LinkedInlinkedin.com/company/intranetmall
• Instagraminstagram.com/intranetmall

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intranet Mall