What Ascora does

Ascora is a privately held Australian software company founded in 2009, headquartered in Perth, that provides a cloud-based field service management (FSM) platform for trade businesses operating 5-50 technicians. Its target verticals are HVAC, plumbing, electrical, building & construction, roofing, painting & drywall, landscaping, locksmith, and fire services. The platform is delivered as a multi-tenant SaaS product with native iOS and Android mobile applications that support offline mode and synchronize when connectivity is restored, addressing the reality of worksite connectivity gaps.

The product architecture spans 9 core modules covering the full job lifecycle (leads capture, quoting and estimating, scheduling and booking, job management, inventory, timesheets, invoicing and payment, accounting integration, and payroll) plus 9 advanced add-on modules including equipment maintenance, GPS tracking, two-way SMS, digital compliance forms (SWMS/JSA), photos and markups, a customer portal, business metrics dashboards, and project staging with retentions and progress claims. Ascora runs a dual go-to-market: a product-led self-serve funnel with a 14-day free trial and no credit card required, complemented by an enterprise demo path for larger contractors. Revenue is recurring monthly SaaS subscriptions with no implementation fees, no lock-in contracts, and free CSV data migration, though specific pricing is not publicly disclosed.

Ascora has expanded into five countries—Australia, New Zealand, the United States, the United Kingdom, and Canada—and has built native two-way integrations with the dominant SMB accounting platforms in its markets (Xero, MYOB, QuickBooks), payment processors (Stripe, Eway), supplier catalogues (Reece maX), and complementary tools (Groundplan, EzzyBills, vControl). The company is bootstrapped, with no disclosed funding rounds, parent entity, acquisitions, or senior management team identified in the available data.

Name

Ascora

Legal name

Ascora

Website

https://ascora.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ascora is a privately held Australian SaaS company providing cloud-based field service management software for trade businesses with 5-50 technicians across HVAC, plumbing, electrical, and construction verticals in Australia, New Zealand, the United States, the United Kingdom, and Canada.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Field Service Management (FSM) & Dispatch Platforms (HDAEALAM)

akta.pro secondary industry

Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)

Keywords

• Field service management
• Job management software
• Scheduling software
• Trade business software
• Quoting software

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription-based pricing for access to the field service management platform. Includes mobile app access, cloud sync, and integration capabilities. No implementation fee, no lock-in contracts, cancel anytime.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ascora provides a cloud-based Field Service Management (FSM) SaaS platform built specifically for trade businesses running 5-50 technicians. The platform unifies lead capture, quoting and estimating, multi-crew scheduling, job management, inventory, timesheets, invoicing, and live profit reporting, supported by native iOS and Android field apps that work offline and sync when connectivity is restored.

Product overview

Ascora is a unified Field Service Management (FSM) platform designed for trade businesses with 5-50 technicians. The platform comprises a core integrated suite of 9 modules (Leads, Quoting & Estimating, Scheduling & Booking, Field Service Management, Inventory Management, Timesheets, Invoicing & Payment, Account Integration, and Payroll Integration) plus 9 advanced add-on modules (Equipment Maintenance, Mobile App, GPS Tracking, Two-way SMS, Digital Forms, Photos & Markups, Customer Portal, Business Metrics, and Project With Phases). The core platform handles the full job lifecycle from lead capture through quoting, scheduling, field execution, timesheets, invoicing, and accounting sync, while advanced modules extend capabilities with mobile offline access, compliance forms, photo documentation, customer portals, and real-time business analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Ascora Field Service Management Platform Cloud-based SaaS field service management platform unifying lead capture, quoting, multi-crew scheduling, job management, inventory, timesheets, invoicing, payment processing, and real-time profit reporting for trade businesses (HVAC, plumbing, electrical, construction, painting, roofing, landscaping, locksmiths, fire services). Sold as a subscription with a 14-day free trial, no credit card required, no implementation fee, and no lock-in contracts.
• Ascora Mobile Field App

Quantifiable outcome

• 70% less time quoting (average across teams in their first 90 days)
• +4 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero is a major accounting software platform integrated with Ascora for live two-way sync of financial data. The integration allows automatic synchronization of invoices, payments, and financial records between Ascora and Xero.
• MYOBcoreTechnology or IntegrationMYOB is an accounting software platform integrated with Ascora for real-time data synchronization. The integration enables seamless financial data flow between the field service management system and MYOB accounting.
• QuickBookscoreTechnology or IntegrationQuickBooks accounting software integration with Ascora providing live two-way sync. Allows trade businesses using QuickBooks to maintain synchronized financial records with their field operations.
• StripecoreTechnology or IntegrationStripe payment processing integration enabling instant payment acceptance for invoices generated in Ascora. Supports fast payment collection for trade businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ServiceTitan: ServiceTitan is a leading FSM SaaS platform purpose-built for the trades (HVAC, plumbing, electrical, construction). Direct competitor to Ascora, targeting the same vertical with a heavier enterprise orientation and substantially larger funding base.
• Jobber: Jobber is a field service management SaaS for small home service businesses. Closely comparable to Ascora in SMB target market, PLG motion, and trade vertical focus, though Jobber is more North-America centric and at larger scale.
• Housecall Pro: Housecall Pro provides FSM software for home service professionals with similar features (scheduling, dispatch, invoicing, payments). Competes with Ascora for the same SMB trades segment using a PLG-led model.
• ServiceM8: ServiceM8 is an Australian FSM platform for trade and service businesses. Head-to-head competitor with Ascora in its home Australian market with comparable SMB trade focus.
• SimPRO: SimPRO is a trade-specific FSM software serving electricians, plumbers, HVAC, and construction contractors. Directly competes with Ascora in the same verticals, particularly across Australia, New Zealand, and the UK.
• Workiz: Workiz is a field service management platform for locksmiths, HVAC, plumbers, and electricians. Closely comparable in target customer, pricing model, and feature set to Ascora.
• FieldAware: FieldAware is a field service management solution targeting small and mid-market service organizations. Competes in the same FSM category as Ascora with overlapping dispatch, scheduling, and mobile capabilities.

Broad incumbents

• ServiceMax (GE Digital/PTC): ServiceMax is an enterprise FSM platform owned by PTC serving asset-intensive industries. Overlaps with Ascora on FSM functionality but addresses larger, asset-heavy customers rather than trade SMBs.
• Salesforce Field Service: Salesforce Field Service is the FSM offering within the Salesforce platform, targeting enterprise customers. Broad incumbent with overlapping capabilities but a much larger platform orientation than Ascora.

Emerging players

• Connecteam: Connecteam is an employee management app with scheduling, time tracking, and mobile capabilities for deskless workers. Partial overlap with Ascora's mobile and timesheet features, targeting similar SMB trade and service segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ascora
• Facebookfacebook.com/AscoraApp
• LinkedInlinkedin.com/company/ascorajobmangement
• Instagraminstagram.com/ascoraapp
• Xx.com/ascoraapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascora