What Day Job does

Day Job is a privately-held, full-service creative agency founded in 2018 in Brooklyn and now headquartered at 3325 Division Street in Los Angeles, California. The firm develops brand identity systems, marketing campaigns, websites, packaging, graphic design, copywriting, and custom type design for consumer-facing companies. Its core functional offering is end-to-end brand building — taking clients from naming and brand strategy through visual identity, packaging, web experiences, and integrated campaigns — executed by an in-house creative, design, and technology team led by founders Rion and Spencer, partner Dakota Light-Smith, Design Director Justin Sloane, and CTO Tyler Madsen.

The agency operates a bespoke, project-based creative services model with custom pricing negotiated per engagement (no publicly disclosed rate card). Day Job organizes go-to-market around three primary vertical segments: consumer packaged goods in food, beverage, and wellness; venture-backed technology startups (increasingly AI, health tech, dating apps, robotics, and aerospace); and media and entertainment companies including podcast networks and film production studios. Named engagements span pre-launch brand world development for Recess, a complete rebrand and custom jars/site/merch for Fly By Jing, naming/strategy/branding/packaging for RXBar founder Peter Rahal's David Protein bar, a full rebrand of the 500+ location Blaze Pizza chain, the Spotify Podcast Name Generator experience, the Grindr-launched erectile-dysfunction brand Woodwork, TBPN's branding revamp, and brand identity work for Ryan Reynolds-backed Phyla.

Revenue derives from project-based creative fees across a portfolio of 26+ publicly named engagements. The firm has scaled without disclosed external funding — appearing founder/partner-owned and bootstrapped — and reports 11-50 employees. Day Job's growth relies on earned media, portfolio visibility, and referrals rather than paid marketing, generating press coverage in The New York Times, Forbes, Financial Times, WSJ, Inc, GQ, and The Dieline, the latter of which named it a leading millennial and Gen Z creative agency in 2023.

Name

Day Job

Legal name

Day Job

Website

https://dayjob.work

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Day Job is a Los Angeles-based, privately-held full-service creative agency founded in 2018 that develops branding, packaging, websites, and campaigns for consumer brands, venture-backed tech startups, and media companies targeting millennial and Gen Z audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branding and Creative Services: Project-based creative agency fees for brand identity, rebranding, campaign development, packaging design, web design and development, and related creative services. Work is delivered across various client engagements including major brands like Recess, Fly By Jing, David Protein, Blaze Pizza, and Spotify.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Day Job is a small full-service creative studio that designs and develops brand identities, marketing campaigns, websites, packaging, graphic design, copywriting, and custom type for consumer brands and tech startups. The agency delivers end-to-end brand systems from naming and strategy through visual identity, packaging, web experiences, and campaign execution.

Product overview

Day Job is a Los Angeles-based creative agency offering a unified suite of creative services focused on branding, campaigns, and websites. The agency's core offerings include brand strategy and identity development, marketing campaign creation across television and out-of-home advertising, custom website design and development, graphic design, packaging design, copywriting, and type design. Day Job primarily serves consumer brands in the food, beverage, wellness, and lifestyle sectors, creating comprehensive brand experiences from naming and visual identity through packaging, web presence, and advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services
• Campaign Development
• Website Design & Development
• Graphic Design
• Packaging Design
• Copywriting
• Type Design

Quantifiable outcome

• Recess ranked #8 in Dieline's Top 50 Packaging Designs of the Decade
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, notable, unclear and minor.

• RecesscoreOthers · 29 October 2025Day Job has been the agency behind Recess since its pre-launch branding. The relationship has continued with new product lines like Mood, and the brand raised $30 million in CAVU-led B Round in 2025. Day Job's branding work for Recess has been featured in NY Times and Forbes.
• TBPNnotableOthers · 4 August 2025Day Job was hired by TBPN to oversee its branding, including a major revamp with visual effects and style changes. TBPN has gained significant media attention and revenue, boosting Day Job's profile particularly among tech startups and VCs.
• Unnamed Unicorn CompanyunclearOthers · 14 March 2025Day Job was tasked with rebranding its first 'unicorn' (a company valued at over $1 billion), as mentioned in their news section. Details of the partnership remain undisclosed.
• Excel Nicotine PouchesminorOthers · 18 September 2024Day Job launched Excel nicotine pouches in partnership with Soylent founder John Coogan. Project included packaging design.
• SpotifynotableTechnology or Integration · 26 March 2023Day Job wrote, designed, and developed the Spotify Podcast Name Generator experience. The solution addresses the research finding that naming is a major roadblocks for aspiring podcasters. The generator is populated with ideas written by Day Job to inspire people to write their own names.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hyperakt: Hyperakt is an impact-driven design agency specializing in brand identity, illustration, and digital design for mission-driven consumer, nonprofit, and tech clients. It is comparable to Day Job in being a small, design-led studio offering full brand identity systems with distinctive creative voices.
• The New Company: The New Company is an independent Los Angeles-based creative agency known for branding, campaigns, and digital work for ambitious consumer and tech brands. Its LA base and similar CPG/tech client roster make it a close regional peer to Day Job.
• &Walsh: &Walsh is a New York-based independent creative agency specializing in branding, design, and campaign work for consumer and tech-forward brands. Like Day Job, it is a small studio with a strong founder-led creative voice that competes for similar Gen Z and millennial brand engagements.
• Gin & Juice: Gin & Juice is a small, design-forward creative agency producing branding, packaging, and digital work for modern consumer and lifestyle brands. It is a direct peer to Day Job in size, client mix, and design-led positioning.
• Mother Design: Mother Design is the design arm of Mother, a globally recognized independent creative network, focused on brand identity, packaging, and digital design for consumer and cultural brands. It is a direct peer to Day Job in offering full-scope brand identity systems for CPG and lifestyle clients with a similar irreverent, design-led sensibility.
• Mucca: Mucca is an independent New York-based design and branding studio offering brand identity, packaging, and digital design for consumer brands. It is a direct peer to Day Job in scope, size, and emphasis on distinctive visual identity for CPG and lifestyle clients.

Emerging players

• Codeword: Codeword is a design and creative agency focused on branding, editorial, and digital design for tech-forward and modern consumer brands. It overlaps with Day Job in serving VC-backed and tech-enabled clients with a similar irreverent, design-led sensibility.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a globally recognized independent creative agency known for brand-building campaigns and identity work for major consumer brands. It is a broad incumbent that, like Day Job, serves F&B, lifestyle, and tech clients with a strong design and storytelling orientation.
• Anomaly: Anomaly is an independent creative agency known for integrated brand strategy, identity, and campaign work for consumer, tech, and lifestyle brands. It competes with Day Job for branding and campaign engagements with a similar mix of startup and enterprise clients.
• Pentagram: Pentagram is the largest independently owned design studio in the world, with partners across major U.S. cities offering brand identity, packaging, digital, and editorial design. It is a broad incumbent competing with Day Job for premium branding, packaging, and identity engagements across CPG, tech, and culture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Day Job