TBPN
TBPN is a daily live video and audio talk show covering technology, AI, startups, crypto, and defense, serving Silicon Valley founders, investors, and tech executives via streaming platforms, now operating under OpenAI ownership.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What TBPN does
TBPN is a daily live video and audio talk show covering technology, business, artificial intelligence, cryptocurrency, startups, and defense, founded in 2024 by John Coogan and Jordi Hays. The program is produced by an 11-person team and distributed simultaneously across YouTube, X, Spotify, Apple Podcasts, LinkedIn, Instagram, and Substack, targeting a niche but high-value audience of Silicon Valley founders, investors, and technology executives. The format is a real-time, rolling-guest commentary show broadcast during market hours, distinguished by its daily cadence and consistent access to senior tech operators.
The business model is built on premium enterprise sponsorship priced at approximately $87,000 per month per advertiser. In 2025, TBPN generated roughly $5 million in revenue and operated profitably, with 2026 revenue projected to exceed $30 million. In April 2026, the company was acquired by OpenAI for a reported sum in the low hundreds of millions, integrating TBPN's media distribution into OpenAI's broader AI ecosystem. Strategic positioning moves in early-to-mid 2026 — including a partnership with the NYSE in February, a Super Bowl advertisement also in February, and an Emmy consideration submission in June — indicate a deliberate repositioning of TBPN from a niche tech-media property toward a mainstream financial and entertainment brand, supported by a sponsor roster that has expanded materially through 2026.
TBPN firmographics
Firmographics- Name
- TBPN
- Legal name
- TBPN
- Website
- https://www.tbpn.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TBPN is a daily live video and audio talk show covering technology, AI, startups, crypto, and defense, serving Silicon Valley founders, investors, and tech executives via streaming platforms, now operating under OpenAI ownership.
- Ownership category
- akta.pro rank
TBPN industry classification
Industry- Product category
- Technology News Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
TBPN business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsorships: TBPN generated approximately $5 million in advertising revenue in 2025 with projections exceeding $30 million for 2026. Nearly sold out 2026 advertising inventory at $87,000 per month per sponsor. Plans to wind down advertising business as part of OpenAI acquisition.
- Event Sponsorships: Premium sponsorships targeting Silicon Valley power players including NYSE, Shopify, Plaid, CrowdStrike, AppLovin, and others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly advertising sponsorship with near-sold-out inventory |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
TBPN product offering
Product offeringCore offering
TBPN produces a daily three-hour live video-and-audio talk show covering technology, AI, startups, crypto, defense, and business news, formatted as a real-time, executive-interview-driven program. It also publishes a daily written newsletter and distributes short-form clips across social platforms. The audience is primarily Silicon Valley founders, operators, investors, and tech executives seeking breaking tech news and unfiltered commentary.
Product overview
TBPN (Technology Business Programming Network) is a single unified media product — a daily live tech talk show that broadcasts three hours of technology and business content on weekdays. The show is distributed across multiple platforms (YouTube, X, Spotify, Apple Podcasts, LinkedIn, Instagram) and supplemented by a Substack newsletter. TBPN features high-profile guests including Mark Zuckerberg, Sam Altman, Satya Nadella, Mark Cuban, and Marc Andreessen, targeting an audience of approximately 70,000-200,000 founders, executives, and investors. The company operates as an 11-person startup that generated approximately $5 million in advertising revenue in 2025 with projections exceeding $30 million in 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- TBPN Live Show
Quantifiable outcome
- Approximately $5 million in ad revenue in 2025 with projections exceeding $30 million in 2026
- +2 more outcomes
Companies that use TBPN
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
TBPN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
TBPN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor, flagship and core.
- AdQuickminorPartnership with advertising company AdQuick for TBPN's Emmy For Your Consideration campaign with out-of-home ads across Los Angeles starting May 4, 2026.
- OpenAIflagshipOpenAI acquired TBPN in April 2026 for a reported 'low hundreds of millions' of dollars. TBPN will operate under OpenAI's Strategy organization reporting to Chief Global Affairs Officer Chris Lehane, with an Editorial Independence Covenant. The acquisition aims to shape AI discourse while maintaining editorial independence.
- NYSE (New York Stock Exchange)coreExclusive partnership with the New York Stock Exchange to broadcast from the NYSE trading floor alongside established outlets like Bloomberg and CNBC. This partnership positions TBPN as a legitimate financial news outlet competing with major business news networks.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TBPN competitors and assessment
Company assessmentBroad incumbents
- The Verge: Major tech-media outlet covering technology news, products, and the tech industry. Competes broadly for tech-news audience attention and tech-company ad budgets, with much larger editorial scope.
- TechCrunch: Flagship startup and tech-news publication. Adjacent competitor covering the same startups, M&A, and VC stories TBPN discusses daily, with a much larger editorial team and broader audience.
- CNBC: Major business news network broadcasting from the NYSE alongside TBPN. Overlaps heavily on financial/tech news coverage and advertiser base, but operates at vastly greater distribution scale.
- Hard Fork (New York Times): NYT-hosted tech podcast covering AI, tech business, and culture. Competes for the same high-profile tech executive interviews and tech-curious executive audience, but with the NYT distribution and brand behind it.
- Bloomberg Technology: Daily tech-news video program and brand targeting business and tech decision-makers. Now a direct adjacency through the NYSE partnership; competes for the same executive audience and ad dollars at much greater scale.
Direct peers
- The Information: Subscription tech news outlet covering startups, AI, and big tech. Direct peer in editorial niche and premium audience of tech insiders; competes for both reader attention and high-end advertiser/sponsor relationships.
- Stratechery: Subscription newsletter and podcast by Ben Thompson analyzing the tech industry. Comparable in serving a concentrated audience of tech executives and investors with premium analysis and commentary.
- Acquired: Long-form tech/business podcast featuring in-depth interviews with founders and CEOs. Targets the same Silicon Valley executive audience and competes for the same high-profile guests on a less frequent cadence.
- The All-In Podcast: Weekly tech, business, and investing podcast featuring high-profile venture investors and founders. Closest direct competitor in audience, format, and guest access — both target the Silicon Valley executive/operator set with conversational commentary.
Emerging players
- MKBHD (Marques Brownlee): Independent creator-led tech video brand with deep executive access and a premium advertiser base. Comparable as a creator-driven tech media property that monetizes executive/influencer relationships at premium CPMs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TBPN social profiles
Digital presenceTBPN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TBPN leadership team
Management profileNumber of profiles
Profiles2 records
TBPN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TBPN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TBPN
What does TBPN do?
TBPN produces a daily three-hour live video-and-audio talk show covering technology, AI, startups, crypto, defense, and business news, formatted as a real-time, executive-interview-driven program. It also publishes a daily written newsletter and distributes short-form clips across social platforms. The audience is primarily Silicon Valley founders, operators, investors, and tech executives seeking breaking tech news and unfiltered commentary.
Is TBPN a public or private company?
TBPN is a private company. It is classified as corporate owned and is currently operating.
When was TBPN founded?
TBPN was founded in -1. It employs 1 to 10 people.
How does TBPN make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are event Sponsorships.
Who are TBPN's main competitors?
Broad incumbents on record are The Verge, TechCrunch, CNBC, Hard Fork (New York Times) and Bloomberg Technology. Direct peers are The Information, Stratechery, Acquired and The All-In Podcast. MKBHD (Marques Brownlee) is listed as an emerging player.
Does TBPN have an API?
No public API is recorded for TBPN.
What industry is TBPN in?
TBPN's product category is Technology News Media. Its primary akta.pro industry code is MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516 and its SIC code is 4833.