DMSJ

What DMSJ does

DMSJ is a Hong Kong-based product authentication and customer engagement platform developed and operated by Inception International Investment Co. Ltd. (IIIC). The company combines encrypted NFC tags attached to individual products with a blockchain custody ledger that records each scan as a transaction as products move through manufacturers, distributors, retailers, and end consumers. A consumer-facing mobile app (iOS since June 2019, Android since November 2019) allows end users to scan tagged products, view product origin and journey, and accumulate loyalty points convertible to coupon codes at partner stores; a parallel admin platform supports brand owners managing tags, custodians, and loyalty programs.

Technically, DMSJ is structured as a four-layer framework: a user layer (consumers, custodians, brand owners), an application layer (DMSJ app/website, third-party sites/apps, admin platform), a service layer (Points API, Custom Custodian API, Product/tag API), and a core blockchain layer leveraging distributed ledger technology with encryption and off-chain storage on Amazon S3. The target verticals are luxury goods (primary), pharmaceutical, baby & infant, sporting goods, and alcohol—segments where counterfeiting directly threatens brand revenue, regulatory compliance, or consumer safety. Pricing, customer contracts, and revenue are not publicly disclosed, and there are no named customer logos or disclosed funding events in the available data. The company is privately held under IIIC and reports a parent-level technology footprint across 5 countries on 3 continents, though no evidence of external investor participation or institutional capital raise was found.

Name

DMSJ

Legal name

Inception International Investment Co. Ltd.

Website

https://dmsj.network

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

DMSJ is a Hong Kong-based subsidiary of Inception International Investment Co. Ltd. that provides NFC-tag plus blockchain product authentication and customer loyalty services to brand owners in luxury, pharmaceutical, baby, sporting goods, and alcohol verticals.

Ownership category

akta.pro rank

Product category

Brand Protection & Product Authentication Software

akta.pro primary industry

Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)

Keywords

• Product authentication
• Blockchain supply chain
• Brand protection
• NFC tag verification
• Customer engagement

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Platform Licensing: Brand owners license the DMSJ platform to implement NFC authentication and customer engagement solutions for their products. The platform supports customization via APIs for brand-specific implementations.
2. NFC Tag Provision: Physical NFC tags are attached to individual products, each containing encrypted codes. These tags are provided to brand owners as part of the authentication solution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

DMSJ provides brand owners with a product authentication and customer engagement platform that pairs encrypted NFC tags affixed to products with a blockchain custody chain ledger. Consumers scan tags via the DMSJ mobile app (iOS/Android) to verify authenticity, view product journey details, and collect loyalty points redeemable as coupons at partner stores. Brand owners access APIs (Points API, Custom Custodian API, Product/tag API) and an admin platform to manage products, tags, custody chains, and loyalty programs.

Product overview

DMSJ is a unified product authentication and customer engagement platform. The core offering consists of the DMSJ Consumer App (iOS and Android) for consumers to scan NFC tags and authenticate products, paired with an Admin Platform for brand owners to manage products, tags, and loyalty programs. The platform uses NFC tags with encrypted codes recorded on a blockchain ledger, enabling supply chain transparency. The Loyalty Points System allows reward redemption at partner stores. External storage uses Amazon S3 for off-chain data.

Differentiator

Problem solved

Functional benefit

Products and services

• DMSJ Consumer Mobile App (iOS and Android) Mobile application available on iOS and Android that lets consumers authenticate products by scanning affixed NFC tags, view product journey details (origin, points of contact, locations), and collect loyalty points redeemable as coupons at partner stores.
• DMSJ Admin Platform Web-based platform for brand owners to manage products, NFC tags, custody chains, and loyalty points programs, and to monitor authentication and supply chain data across their product portfolio.
• DMSJ NFC Tags Physical NFC tags affixed to individual products, each carrying an encrypted code that records product authentication and custody chain transactions on the blockchain as the product moves through the supply chain.

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Systech (Systech International): Systech provides serialization, track-and-trace, and brand protection solutions for pharmaceuticals and consumer goods, overlapping DMSJ's pharma and supply-chain authentication offering as an established incumbent.
• Avery Dennison: Avery Dennison is a major provider of RFID/NFC labels and brand-protection solutions at industrial scale, competing with DMSJ's NFC tag and authentication platform across multiple verticals including luxury and pharma.
• Authentix: Authentix is a well-established authentication and supply-chain integrity provider serving fuel, pharmaceutical, and consumer goods industries — a broad incumbent competing with DMSJ across multiple of its target verticals.

Emerging players

• TruTag Technologies: TruTag develops edible, silicon-based microscopic tags for product authentication in pharma, food, and consumer goods — an emerging player with a different physical-tag mechanism but directly addressing the same anti-counterfeit use cases as DMSJ.

Direct peers

• Entrupy: Entrupy provides AI- and hardware-based authentication for luxury goods (handbags, sneakers, apparel), directly overlapping DMSJ's primary luxury-goods segment. Both companies tackle counterfeit detection for brand owners and authentication for end consumers.
• Circulor: Circulor provides blockchain-based supply chain traceability for raw materials and manufactured goods, sharing DMSJ's blockchain-custody-chain architecture and serving brand owners seeking authentication and provenance data.
• Everledger: Everledger uses blockchain to track provenance and authenticity of high-value assets including diamonds, luxury goods, and wines — directly mirroring DMSJ's luxury and alcohol use cases and its blockchain-ledger approach.
• Applied DNA Sciences: Applied DNA Sciences offers molecular-tag and supply-chain authentication for textiles, pharmaceuticals, and other high-value products, directly competing with DMSJ's anti-counterfeit and custody-chain value proposition.

Others

• Smartrac (Avery Dennison): Smartrac (now part of Avery Dennison) supplies NFC and RFID inlays and tags used in product authentication and brand protection, making it a potential infrastructure supplier or partner for DMSJ's NFC-tag provisioning business.

Regional players

• Temera: Temera provides NFC- and blockchain-based luxury goods tracking and customer engagement solutions primarily in the European fashion and luxury market, making it a regional peer with similar technology stack and target vertical as DMSJ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dmsj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMSJ