One Net

What One Net does

One Net (株式会社one net) is a privately-held Japanese company founded in February 2016 and headquartered in Shinjuku, Tokyo. It operates four interlocking business lines: (i) Alliance Business — operating as a primary agent (一次代理店) for KDDI to distribute fixed-line and mobile telecommunications services through telemarketing; (ii) Inside Sales Business — remote-based B2B sales built on the THE MODEL framework (originating at Salesforce) that splits roles across marketing, inside sales, field sales, and customer success; (iii) SES (System Engineering Service) — IT solutions covering system development, AI integration, and data analytics consulting, delivered digitally from requirements definition through implementation and support; and (iv) "ぐっとWi-Fi" (Good Wi-Fi) — a consumer mobile Wi-Fi service using Cloud SIM technology that auto-selects across NTT Docomo and au LTE networks with coverage in 132 countries, offered under daily 3GB and 5GB subscription plans. The company earned three No.1 rankings in Japan Marketing Research Organization's January 2021 mobile Wi-Fi survey.

The company generates revenue through KDDI agency commissions and telemarketing-based alliance partnerships, professional services fees from SES engagements, and hardware rentals plus recurring data-plan subscriptions for Good Wi-Fi. Its go-to-market is anchored in inside sales and channel partnerships: telemarketing infrastructure serves both as a service to clients and as the engine for distributing partner products. Operations span Tokyo (Shinjuku HQ, Chiyoda branch) and Sapporo, where three call centers house call-center capacity. The company spun off two wholly-owned subsidiaries in March 2022 — one net INSIDE SALES株式会社 and 株式会社コンテンツ・サービス — to specialize call-center and content operations. In October 2023, One Net obtained Google Cloud Partner Advantage Sell + Service designations, expanding its IT solutions surface into GCP infrastructure design and managed operations. The firm is led by Representative Director and President Hoshi Yuki (星 祐貴) and reports 96 employees as of August 2022 with registered capital of ¥10 million.

Name

One Net

Legal name

株式会社one net

Website

https://one-net.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

One Net is a Tokyo-based Japanese firm founded in 2016 that delivers inside sales, telemarketing, and IT engineering services, operating as a KDDI primary telecom distribution agent and running the Good Wi-Fi consumer mobile internet service.

Ownership category

akta.pro rank

Product category

Inside Sales & Telemarketing Services

NAICS

Telecommunications Resellers (517121)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• Inside sales services
• Telemarketing solutions
• IT engineering services
• Mobile Wi-Fi services
• Cloud integration services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Alliance / Partnership Revenue: One Net generates revenue by forming telemarketing-based alliances with partner companies, providing sales channels, distribution networks, technology partnerships, and business co-development. Partners leverage One Net's telemarketing and sales force expertise while One Net expands its business scope through partner product offerings.
2. SES (System Engineering Service) Revenue: IT solution services providing system development, AI integration, and data analytics consulting. Projects are delivered digitally from requirements definition through system implementation and support. Revenue is generated through service fees for engineering assignments and consulting engagements.
3. Inside Sales / Telemarketing Revenue: Remote-based inside sales services leveraging digital tools for customer engagement, combining marketing, inside sales, field sales, and customer success. Revenue is generated through sales commissions and service fees from B2B client engagements.
4. ぐっとWi-Fi (Mobile Wi-Fi) Product Revenue: Consumer and business mobile Wi-Fi service utilizing Cloud SIM technology with selectable daily data plans (3GB/5GB). Revenue from hardware sales (rental) and recurring data plan subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

One Net fundamentally provides B2B inside-sales, telemarketing, and IT engineering (SES) services, operating as a KDDI primary agent that distributes fixed-line and mobile telecom products through its call-center and remote sales force. It complements these services with proprietary mobile Wi-Fi (ぐっとWi-Fi) for consumers and AI/data-analytics-enabled IT solution delivery for enterprise clients, structured around the THE MODEL sales framework.

Product overview

株式会社one net operates three main business segments: (1) Alliance Business (アライアンス事業) for sales channel expansion through telemarketing partnerships, (2) SES Business (SES事業) providing IT solutions with AI and data analytics capabilities, and (3) Inside Sales Business (インサイドセール ス事業) using THE MODEL approach for remote B2B sales. The company also offers a proprietary telecommunications product, ぐっとWi-Fi (Good Wi-Fi), a mobile Wi-Fi service that won multiple No.1 awards. The three business segments operate as complementary services under the 'Human Central' philosophy, leveraging telemarketing expertise and digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• ぐっとWi-Fi: Mobile Wi-Fi service product offering daily data plans with coverage across multiple carriers and overseas availability in 132 countries.

Products and services

• ぐっとWi-Fi (Good Wi-Fi) Subscription-based mobile Wi-Fi service for individual consumers and mobile professionals, providing daily data plans (3GB/5GB) across multiple Japanese carriers and 132 countries internationally via Cloud SIM technology with no installation required.
• SES Business (System Engineering Service) IT-engineering service providing rapid-response system development, AI integration, and data-analytics consulting for enterprise clients; entire project flow (requirements definition to implementation and support) is digitized to enable fast delivery.
• Alliance Business Telemarketing-based partnership service offering sales channel expansion, agency contracts, technology partnerships, and business co-development for partners seeking access to One Net's telemarketing and sales-force capabilities.
• Inside Sales Business Remote B2B inside-sales service using the THE MODEL approach, combining marketing for prospect identification, digital tool-driven non-face-to-face negotiations, and customer success support to drive sales growth for enterprise clients.

Quantifiable outcome

• Achieved No.1 rankings in mobile Wi-Fi category: '2021 Most Anticipated Mobile Wi-Fi', 'Most Desired Mobile Wi-Fi', 'Most Comfortable to Use Mobile Wi-Fi' (Japan Marketing Research Organization)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered strategic, minor and core.

• Google CloudstrategicTechnology or Integration · 1 October 2023One Net obtained both Sell Partner and Service Partner designations in the Google Cloud Partner Advantage program. This enables the company to provide infrastructure design, construction, web application development and operations support using GCP, expanding its IT solution offerings.
• ヴォレアス北海道minorGTM or Marketing Partner · 30 October 2022Official partner of Voreas Hokkaido, a V.League Division 2 men's professional volleyball team. One Net's logo is displayed on court during home games. Supports regional sports activation and community contribution aligned with the company's Sapporo presence.
• one net INSIDE SALES株式会社 / 株式会社コンテンツ・サービスcoreOthers · 1 March 2022Subsidiary companies spun off from One Net in March 2022 to establish specialized management structures for the call center and content service businesses respectively, enabling focused operations and faster decision-making.
• 北海道IT推進協会（HICTA）minorOthers · 16 February 2022Regular member of the Hokkaido IT Promotion Association since February 2022. The association promotes IT adoption, collaborative environments, and regional social contribution through information technology initiatives.
• 日本コールセンター協会minorOthers · 18 November 2021General incorporated association membership in the Japan Call Center Association (CCAJ). Provides industry networking, credibility, and best practice sharing within the Japanese call center sector.
• レバンガ北海道minorGTM or Marketing Partner · 2 November 2020Official sponsor of Levanga Hokkaido, a B.League professional basketball team based in Hokkaido. One Net's logo appears on arena flags and the team's official website during sponsored games. Partnership supports regional community activation and brand visibility.
• 札幌市（北海道）coreStrategic or Co-development Partner · 14 October 2020Sapporo Branch establishment and expansion of call center operations in Hokkaido's economic center. The company has built multiple call centers (第1, 第2, 第3) in Sapporo, creating employment and contributing to the regional IT and service economy.
• KDDIcoreChannel Partner/ Reseller/ Distributor · 1 February 2016One Net operates as KDDI's primary agent (一次代理店), distributing fixed-line telecommunications and mobile services through its telemarketing and inside sales operations. This partnership serves as the company's foundational revenue channel and has been central to One Net's business since its establishment in 2016.
• 株式会社トライバルユニットminorOthersListed as a related company on One Net's corporate profile page. nature of the relationship is not explicitly detailed beyond the affiliation.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Transcosmos: Major Japanese BPO (TSE: 9715) with substantial contact center and digital marketing / inside sales operations serving enterprise clients. Comparable to One Net across both the KDDI-style telemarketing/agent model and broader B2B inside sales services.
• Anchor Network: Japanese primary agent and BPO for KDDI, operating in the same telecom distribution channel as One Net. Direct competitor for KDDI primary agency mandates.
• Members Co., Ltd. Digital marketing and inside sales BPO listed on TSE (2130), with a model that pairs digital customer acquisition with inside sales execution. Direct peer to One Net's inside sales and THE MODEL-style B2B sales framework.
• BellSystem24 Holdings: Japan's largest pure-play call center / BPO operator (TSE: 2413). Closest direct competitor to One Net's Sapporo call center operations and telecom / enterprise inside sales business, including carrier-related engagements.
• Fullcast Holdings: Japanese staffing and BPO group (TSE: 4848) with contact center operations. Overlaps with One Net in sales BPO and flexible workforce for telemarketing-style engagements.
• WiFi レンタルどっとこむ: Major Japanese mobile Wi-Fi rental service targeting travelers and mobile workers. Closely comparable to the consumer-facing ぐっとWi-Fi subscription offering in target use case.
• Mobicast: Japanese mobile connectivity provider operating Cloud SIM-based mobile Wi-Fi services. The most direct comparable to One Net's ぐっとWi-Fi product on technology and go-to-market.

Broad incumbents

• Digital Holdings: Larger Japanese digital marketing holding company (TSE: 2389). Broader incumbent with overlapping inside sales and digital marketing capabilities, though not specialized in telecom agency work.
• Macnica Networks: Large Japanese IT distribution and solutions company (TSE: 7632) with system integration and cloud services. Comparable to One Net's SES / IT solutions business in customer profile and delivery model, though at much larger scale.

Emerging players

• Allied Architects: Japanese digital marketing company (TSE: 6081) with inside sales and performance marketing offerings. Comparable to One Net in B2B inside sales but without the carrier agency anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/onenet_jinji/?hl=ja
• TikToktiktok.com/@onenet.official?lang=ja-JP

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Net