Mobicast

What Mobicast does

Mobicast (Công Ty Cổ Phần Mobicast) operates the Wintel mobile brand, Vietnam's first Full MVNO, holding the 055 mobile prefix and operating on Vinaphone (formerly VNPT) network infrastructure under Business Registration Certificate No. 0107591436 issued by the Hanoi Department of Planning and Investment. The company provides consumer mobile telecommunications services — voice, SMS, and 4G LTE/LTE-Advanced data — across all 63 provinces of Vietnam, supporting both physical SIM and eSIM, NFC-based eKYC identity verification, QR-code eSIM activation, and 100% online SIM activation via video call since January 2025.

The product portfolio spans eight+ prepaid data plans (WIN45X, WIN69X, WIN79X, WIN89X, WIN119P, WIN159P, WIN299P, WIN499P) priced 45,000–499,000 VND/month, a customizable self-service plan, commitment-based CK series plans, a budget IoT/smart-device plan (WINLITE), Feng Shui number selection (Số Phong Thủy), and Phúc Long voucher distribution. Distribution is hybrid: direct digital channels (wintel.vn, iOS/Android apps, MoMo super-app), and physical retail through Masan Group's WinMart/WinMart+/WiN stores plus Hoàng Hà Mobile, CellphoneS, and ShopDunk, totaling 3,500+ points of sale. Payment integrations include BIDV QR, ZaloPay, ShopeePay, MoMo, Payoo, and VNPay.

Revenue mechanics combine recurring prepaid subscription ARPU, one-time SIM/eSIM sales, gamified promotional pricing (FREESIM, GIAM30K, Hũ Data), and transaction fees on partner vouchers. Mobicast is a wholly-owned subsidiary within the Masan Group (HOSE: MSN) ecosystem, and the Wintel service is positioned as a component of the WINLife consumer loyalty platform offering retail discounts at WinMart locations. The company holds compliance certifications under Vietnam's QCVN 36:2022, QCVN 81:2019, and QCVN 82:2014 telecommunications quality standards.

Name

Mobicast

Legal name

Công Ty Cổ Phần Mobicast

Website

https://wintel.vn

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobicast operates Wintel, Vietnam's first Full MVNO mobile network on the 055 prefix, providing prepaid voice, SMS, and 4G data services to mass-market Vietnamese consumers through 3,500+ retail and digital channels as a subsidiary of Masan Group.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

Keywords

• Mobile virtual network operator
• Mobile telecommunications services
• Prepaid mobile data plans
• 4G LTE connectivity
• ESIM mobile service

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Mobile Service Subscriptions: Recurring subscription revenue from prepaid mobile service plans offering data, voice, and SMS services. Plans range from 45,000đ to 499,000đ per month with various data allocations and validity periods. Revenue is usage-based for data add-ons and international services.
2. SIM and eSIM Sales: One-time revenue from SIM card and eSIM purchases, often bundled with promotional discounts (e.g., FREESIM promotion reducing SIM price to 0đ). SIM NTNS (number selection) services with commitment packages.
3. Voucher Sales (Phúc Long): Sale of Phúc Long coffee vouchers and promotional vouchers through the Wintel platform, generating transaction-based revenue with 5% discounts offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Mobicast operates the Wintel mobile brand, Vietnam's first Full Mobile Virtual Network Operator (MVNO), providing prepaid mobile telecommunications services including voice, SMS, and 4G data connectivity. The company sells physical SIM cards and eSIMs on the Vinaphone network infrastructure, with nationwide 4G coverage across all 63 provinces, and offers multiple subscription data plans, customizable plans, and commitment-based packages targeting individual consumers.

Product overview

Mobicast operates Wintel, Vietnam's first Full MVNO mobile network with prefix 055, providing telecommunication services (voice, SMS, 4G data) built on VINAPHONE's network infrastructure. The product portfolio includes physical SIM cards and eSIM technology, with multiple data plan tiers (WIN45X, WIN69X, WIN89X, WIN119P, WIN159P, WIN299P, WIN79X, WINLITE) ranging from ultra-budget to premium, plus customizable Tự do trải nghiệm plans and commitment-based CK series. The service integrates with MoMo, ZaloPay, ShopeePay, BIDV QR, and other payment platforms, and offers WINLife ecosystem benefits with WinMart retail partners. Additional offerings include Phúc Long vouchers and Feng Shui number selection (Số Phong Thủy).

Differentiator

Problem solved

Functional benefit

Products and services

• Wintel Mobile Service (Physical SIM) Core mobile telecommunications service delivered via physical SIM cards, providing voice, SMS, and 4G data connectivity with nationwide coverage across 63 provinces. Targeted at individual Vietnamese consumers seeking affordable mobile services.
• eSIM Wintel Digital SIM technology allowing users to activate mobile services without a physical SIM card. Supports multiple devices including iPhone, Samsung Galaxy, Google Pixel, iPads, and Windows PCs, with eKYC video-call verification for activation.
• Tự do trải nghiệm (Customizable Plan) Flexible data plan allowing users to customize data volume (10-100GB), voice minutes, and SMS allocations on a 30-day cycle. Pricing starts from 45,000 VND with a 10% discount from 50,000 VND.
• Commitment Plans (CK Series) Long-term commitment mobile plans including CK99, CK149, CK249, CK100, CK150, CK250, and CK500 with varying data allowances and 24-month or per-number commitment periods. Cannot be cancelled mid-commitment.
• Voucher Phúc Long Digital vouchers for Phúc Long coffee and tea chain available at discounted prices (5% discount, e.g., 47,500 VND for 50,000 VND voucher) redeemable through the Wintel app.
• Số Phong Thủy (Feng Shui Numbers) Phone number selection service that matches numbers to a user's birthdate based on feng shui principles, categorizing available numbers by element (Kim, Mộc, Thủy, Hỏa, Thổ) and number types.
• WINLITE IoT Plan Budget mobile data plan designed for IoT and smart devices such as smartwatches, GPS trackers, and 4G cameras. Priced at 90,000 VND for 90 days with 5GB high-speed data per month and 20 calling minutes.

Quantifiable outcome

• 100% online SIM activation eliminating need for physical store visits
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• VNPT (Vietnam Posts and Telecommunications Group)coreTechnology or Integration · 1 June 2020Infrastructure partnership where VNPT provides network backbone and tower infrastructure for Wintel's MVNO operations. Wintel operates as a Full MVNO utilizing VNPT's mobile network infrastructure across all 63 provinces while maintaining independent branding and customer service.
• Masan Group (Tập đoàn Masan)coreStrategic or Co-development PartnerParent company relationship where Mobicast is a member of Masan Group. Wintel benefits from Masan's retail ecosystem including WinMart, WinMart+ distribution network and cross-promotional opportunities through the WINLife loyalty program.
• WinMart / WinMart+ / WiNcoreChannel Partner/ Reseller/ DistributorRetail distribution partnership providing SIM sales and activation services across Masan's extensive retail chain of supermarkets and convenience stores throughout Vietnam.
• Phúc Long Coffee & TeaminorGTM or Marketing PartnerCo-marketing partnership offering exclusive voucher discounts on Phúc Long beverages through the Wintel platform, with vouchers available at 5% discount (e.g., 47,500đ for 50,000đ voucher).
• MoMomajorGTM or Marketing PartnerStrategic partnership for SIM sales and promotional campaigns on MoMo super app. Wintel SIMs available for purchase through MoMo with promotional codes (MMSIM) offering up to 50% discount. Additional partnership for data and combo purchases.
• Hoàng Hà MobilemajorChannel Partner/ Reseller/ DistributorNational electronics retail chain partnership for SIM sales and customer support services across Vietnam.
• CellphoneSmajorChannel Partner/ Reseller/ DistributorMobile device retail chain partnership for SIM distribution and sales nationwide.
• ShopDunkmajorChannel Partner/ Reseller/ DistributorApple-authorized retailer partnership for SIM and eSIM sales with focus on iPhone and iPad users.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Vietnamobile: Vietnamobile is a mobile operator in Vietnam operating under a partnership model with Hutchison, serving consumers with prepaid mobile voice, SMS, and data. Like Wintel, it targets price-sensitive Vietnamese consumers and operates without owning nationwide radio infrastructure, making it the closest direct peer among Vietnamese MVNOs/light MNOs.
• Mint Mobile: Mint Mobile is a US-based MVNO operating on T-Mobile's network, focused on affordable prepaid data plans sold direct-to-consumer online. Its digital-first acquisition model, customizable plan tiers, and reliance on a host MNO make it a strong functional analog to Wintel's strategy in a different geography.
• Gmobile (GTel Mobile): Gmobile is a smaller Vietnamese mobile operator operating on leased infrastructure, targeting value-conscious consumers with low-cost prepaid plans. It is comparable to Wintel as a smaller, non-incumbent operator competing on price within the same Vietnamese market segment.
• Lyca Mobile: Lyca Mobile is a global MVNO group providing prepaid mobile services across multiple countries via partnerships with host network operators. Its model of operating MVNO services across many markets and targeting value-conscious consumers parallels Wintel's approach within Vietnam.

Emerging players

• Google Fi: Google Fi is an MVNO operating on T-Mobile and US Cellular networks, offering eSIM support and digital plan management. Its consumer-tech-brand approach to mobile service and eSIM capabilities make it a thematically comparable emerging player, though it serves the US market.
• Airalo: Airalo is a digital-first eSIM provider selling mobile data plans across 200+ countries via app-based purchase and activation. While focused on travel data rather than primary mobile subscriptions, its eSIM-first model and 100% digital activation overlap materially with Wintel's eSIM and online eKYC approach.

Others

• Reddi (predecessor brand): Wintel was previously marketed under the Reddi brand; the Reddi mobile app (com.reddi) is still distributed on iOS and Android. While not a separate peer company, the Reddi brand identity and app assets remain part of Mobicast's continuity and ecosystem.

Broad incumbents

• MobiFone: MobiFone is one of Vietnam's three major state-backed mobile network operators offering nationwide 4G/5G voice, SMS, and mobile data. It competes directly with Wintel for the same Vietnamese consumer base but with owned infrastructure and much broader brand recognition and distribution.
• Vinaphone: Vinaphone is Vietnam's second-largest state-affiliated mobile network operator and currently provides the wholesale network infrastructure underpinning Wintel's MVNO operations. As both host network and retail competitor, Vinaphone is a uniquely important peer — a pricing or policy shift would directly affect Wintel's economics.
• Viettel Telecom: Viettel is Vietnam's largest mobile network operator with full military/state backing and the most extensive 4G/5G infrastructure in the country. It is the dominant competitor Wintel must position against in the prepaid consumer segment, though it does not depend on Viettel infrastructure the way Wintel depends on Vinaphone.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@wintel.official
• YouTubeyoutube.com/channel/UC9QVhlbXGhhT-iW6T2ne1qQ
• Facebookfacebook.com/wintel.vn
• LinkedInlinkedin.com/company/mobicast-jsc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobicast