Lupitas Bakery

What Lupitas Bakery does

Lupita's Bakery Inc. is a privately held food and beverage company founded in October 1985 in Los Angeles, California, by two former employees of the now-closed Kream Krop Bakery. The company operates a combined traditional Latino American bakery, sit-down Mexican restaurant, and event venue business under the Lupita's Bakery and Fiesta Mexicana brands, with retail operations in Los Angeles County and additional event venues in San Bernardino County. Its primary location is at 1848 W. Florence Ave., Los Angeles, CA 90047, operating seven days a week.

The company's core offerings span custom cake design (its flagship specialty, with 30+ years of stated experience), traditional Latino American baked goods produced daily (bread, cookies, pastries, french bread), a Mexican restaurant menu (quesadillas, tortas, enchiladas), fresh-squeezed juices and coffee, full-service catering for weddings and corporate functions, and event venue hosting through the Fiesta Mexicana banquet hall service. Technology infrastructure is limited to standard bakery/restaurant operations and the third-party SpotOn online ordering platform for digital pickup orders; no proprietary technology, AI systems, or app products are disclosed. Pricing is not publicly listed — customers are directed to contact the business directly for custom cake and catering quotes.

The business generates revenue through five primary streams: in-store bakery retail sales, custom cake commissions, on-premise restaurant dining, catering services (delivery or staffed on-site), and event venue rentals. The go-to-market motion is direct-to-consumer via walk-in retail supplemented by online ordering for pickup, with marketing reliant on organic social media (Facebook, Instagram), word-of-mouth, and the brand's four-decade community presence in Los Angeles. The customer base consists of local individual consumers and event organizers planning weddings, quinceañeras, birthdays, and corporate functions.

Name

Lupitas Bakery

Legal name

Lupita's Bakery Inc.

Website

https://mylupitasbakery.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Lupita's Bakery is a privately held Los Angeles bakery and Mexican restaurant founded in 1985 that produces custom cakes, traditional Latino American baked goods, and authentic Mexican cuisine, serving local walk-in customers, event catering clients, and banquet hall bookings across Los Angeles and San Bernardino County.

Ownership category

akta.pro rank

Product category

Commercial Bakery & Mexican Restaurant

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Limited-Service Restaurants (722513), Bakeries and Tortilla Manufacturing (3118)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Custom cake design
• Mexican bakery products
• Event catering services
• Banquet hall venue
• Traditional baked goods

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bakery Retail Sales: Daily retail sales of traditional Latino American baked goods including bread, cookies, pastries, cakes, and french bread. Products are sold over-the-counter at physical storefront locations with varying hours across the week.
2. Custom Cakes: Custom cake design and production for all occasions including birthdays, weddings, and special events. Customers can choose from a variety of designs to create personalized cakes. Orders placed in-person or via online ordering system.
3. Restaurant/Dining: On-site dining offering authentic Mexican cuisine including quesadillas, tortas, and enchiladas. Revenue generated from food and beverage sales to dine-in customers.
4. Catering Services: Full-service catering for events ranging from weddings to business functions. Offers delivery of authentic Mexican cuisine or on-site serving at customer events.
5. Beverages: Fresh juices made to order from a variety of fruits and vegetables, plus fresh squeezed orange juice. Coffee and other beverages available for purchase.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lupita's Bakery operates a traditional Latino American bakery and Mexican restaurant that produces and sells custom-designed cakes, baked goods (bread, cookies, pastries, french bread), authentic Mexican dishes, and fresh juices from its physical storefront in Los Angeles. The business also provides full-service catering for weddings, corporate functions, and social events, along with event venue rentals through its Fiesta Mexicana banquet halls located in Los Angeles and San Bernardino County.

Product overview

Lupita's Bakery is a traditional bakery and Mexican restaurant offering a unified portfolio of food products and services. The core offerings include custom cakes (their specialty with 30+ years of experience), traditional Latino American bakery items (bread, cookies, pastries), a full-service restaurant serving Mexican classics (quesadillas, tortas, enchiladas), fresh juices, catering services for events, and venue rental through Fiesta Mexicana at locations in Los Angeles and San Bernardino County. All offerings center on authentic Mexican and Latino American cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cakes
• Bakery Products

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• La Monarca Bakery: Authentic Mexican panadería and café with multiple locations across the Los Angeles area, offering traditional Mexican pastries, bread, and beverages. Directly comparable as a Latino bakery and cafe operator in the same LA metro.
• Porto's Bakery & Cafe: Iconic Cuban/Latino bakery chain headquartered in the Los Angeles area, offering traditional pastries, custom cakes, and cafe service. Most directly comparable to Lupita's on product (ethnic bakery + custom cakes), customer base (LA Latino consumers), and cafe/restaurant format.
• King Taco: Established Los Angeles Mexican restaurant chain serving traditional Mexican street food. Comparable to Lupita's on the authentic-Mexican-cuisine restaurant vertical and shared LA Hispanic customer demographic.
• SusieCakes: California-based bakery chain specializing in custom cakes, cupcakes, and American desserts with a strong custom-order and celebration-cake focus. Highly comparable to Lupita's custom-cake vertical and walk-in bakery retail model.
• La Princesita Mexican Bakery: Traditional Mexican bakery concept known in Southern California for pan dulce, custom cakes, and Mexican pastries. Comparable to Lupita's on product assortment, custom-cake focus, and Latino consumer segment in the LA market.

Broad incumbents

• Vallarta Supermarkets: Large Southern California Latino grocery chain with in-store panaderías offering traditional Mexican bread, pastries, and cakes. Overlaps with Lupita's on Latino bakery product and Hispanic customer base, but operates as a broader grocery retailer.
• Northgate González Market: Southern California Latino supermarket chain with full in-store bakeries producing traditional Mexican pan dulce and celebration cakes. Comparable product mix and target demographic, but distributed through a broader grocery footprint.
• El Pollo Loco: Large US Mexican-themed restaurant chain headquartered in California. Comparable on the Mexican-cuisine dining vertical and California operating environment, but operates at vastly greater scale and a narrower menu focus.
• Cardenas Markets: California-based Latino supermarket chain with in-store Mexican bakeries and prepared-food counters. Comparable to Lupita's on Latino bakery product, catering, and Hispanic customer base, but functions as part of a broader grocery operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lupitasbakeryinc
• Instagraminstagram.com/mylupitasbakery
• LinkedInlinkedin.com/company/lupitas-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lupitas Bakery