What Enterlog does

Enterlog is a media logistics company operating as a division of the AL!VE Group, headquartered in Cologne, Germany with a secondary authoring/production studio in Potsdam. The business comprises two wholly owned subsidiaries: Enterlog Entertainment Logistik GmbH, which provides tailored B2B logistics, fulfillment, vendor-managed inventory (VMI), clearing (EDI/data exchange), and invoicing services for entertainment merchandise; and Enterlog Trade GmbH (founded April 2019), which operates 7 branded B2C online shops — Turbine, Capelight, Film & Fernsehjuwelen, Alamode, Tiberius, Alive AG, and Polyband — totaling ~20,800 items, with marketplace integration to eBay and Amazon. The core technology stack combines Shopware Enterprise Edition (Beyond plan), Timme Hosting managed infrastructure, modern EDI/API integrations (EANCOM, PhonoNot), and proprietary B2B/B2C portal platforms with customer-specific pricing, tiered 'best-price' logic, and customizable KPI/SLA reporting.

Enterlog's customers are exclusively entertainment brands, labels, and retailers requiring specialized supply-chain support for physical and digital distribution of home entertainment, music, and fan merchandise, including high-SKU catalog management, kitting, POS-ready packaging, conventions, limited editions, and collectibles. Revenue is generated through managed services (fulfillment fees, VMI), manufacturing services (DVD/Blu-ray/UHD production via a partner network of MPO, optimal media, and Sonopress), B2C transaction revenue (Enterlog Trade reported ~€2M turnover in 2024), and invoicing/payment management with flexible billing cycles and credit insurance. The go-to-market is primarily enterprise field sales for B2B customers (retailers, labels, entertainment brands) via the B2B portal, complemented by direct-to-consumer operations through owned shops and marketplaces, with event-driven logistics for conventions and product launches. The company is 100% independently owned under the AL!VE Group, with CEO & Owner Nils Zehnpfennig and Member of Executive Board Sandra Fritzsch leading operations, and carries a Trusted Shops rating of 4.94/5.00.

Name

Enterlog

Legal name

Enterlog Entertainment Logistik GmbH

Website

https://enterlog.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Enterlog is a Cologne-based media logistics company under the AL!VE Group providing B2B fulfillment, VMI, clearing, and B2C e-commerce for entertainment brands and labels. It operates 7 branded online shops (~20,800 items), a manufacturing partner network for DVD/Blu-ray/UHD production, and a B2B portal for retailers across Germany, BeNeLux, and France.

Ownership category

akta.pro rank

Product category

Entertainment Logistics Services

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Record & Prerecorded Tape Stores (5735), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep) (CRAFAMAD)

akta.pro secondary industry

Books, Media & Entertainment Inventory-led Online Retailers (CRAFADAM)

Keywords

• Entertainment logistics services
• Vendor managed inventory
• Media fulfillment services
• Physical media manufacturing
• E-commerce shop operations

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Logistics & Fulfillment Services: ENTERLOG provides tailored logistics solutions for entertainment merchandise including kitting, bundles, sets, POS-ready packaging, pre-packs, conventions, limited editions, and collectibles. Revenue derived from fulfillment fees, storage, and logistics handling.
2. Manufacturing Services: Manufacturing of DVD, Blu-ray, and UHD Blu-ray products from master creation through finished product. Includes special packaging and collector's editions, assembly, kitting, and packaging services through partner network (MPO, optimal media, Sonopress).
3. E-commerce Operations (B2C): Enterlog Trade GmbH operates 7 B2C online shops for labels and entertainment brands. Revenue from direct consumer sales with full pricing control, shop-exclusive items, and special editions. 2024 turnover approximately €2 million.
4. Invoicing & Payment Management: Automated payment management with flexible billing cycles (daily invoicing to consolidated statements), various commission models, and credit insurance solutions.
5. VMI (Vendor Managed Inventory): Vendor Managed Inventory services for retailers with automatic back-catalogue maintenance, stock optimization at POS, and reduced storage costs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Enterlog provides full-service entertainment merchandise supply chain solutions including manufacturing of DVD, Blu-ray, and UHD Blu-ray products, tailored logistics and fulfillment services (kitting, bundles, POS-ready packaging, conventions, limited editions, collectibles), automated invoicing and payment management, vendor managed inventory (VMI), and clearing (EDI data exchange). The company also operates 7 B2C online shops through its subsidiary Enterlog Trade GmbH, enabling entertainment brands and labels to sell directly to consumers with full pricing control and marketplace integration on eBay and Amazon.

Product overview

Enterlog is a comprehensive B2B and B2C service platform for the entertainment industry, operating as part of the AL!VE Group. The offering combines Manufacturing (DVD/Blu-ray/UHD production), Logistics (fulfillment for entertainment merchandise), Invoicing (automated payment management), and B2B Portal services into an integrated supply chain solution. The B2C division, Enterlog Trade, operates 7 branded online shops including Turbine Shop, Capelight Shop, Film & Fernsehjuwelen Shop, Alamode Film Shop, Tiberius Film Shop, Alive AG Shop, and Polyband Shop, totaling approximately 20,000 items. Additional services include Vendor Managed Inventory, Clearing (EDI data exchange), and Sales Analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Entertainment Merchandise Logistics Fulfillment solutions for entertainment merchandise including kitting, bundles, sets, POS-ready packaging, pre-packs, conventions, limited editions, and collectibles, with scalable capacity for major events and product launches. Designed for entertainment brands, film labels, music labels, and fan merchandise retailers requiring specialized merchandising logistics.
• Physical Media Manufacturing Production of DVD, Blu-ray, and UHD Blu-ray masters at the Potsdam authoring studio, with partner network (MPO, optimal media, Sonopress) for top-tier manufacturing from master creation to finished product. Includes special packaging, collector's editions, assembly, kitting, and packaging services. For home entertainment companies requiring physical media production.
• Invoicing & Payment Management System-supported, fully automated payment management backed by a robust ERP with interfaces to major retail partners and automated data exchange. Supports flexible billing cycles from daily invoicing to consolidated statements, various commission models, and credit insurance solutions. For entertainment brands, labels, and retailers requiring financial workflow automation.
• Vendor Managed Inventory (VMI) Retail VMI solution providing flexibility in mapping various front- and backend management systems, automatic maintenance of multiple back-catalogue items, daily adjustable management parameters, and individual sales curves for product categories. Prevents stock-outs and under-stocking, optimizes POS stock ranges, reduces storage costs, and improves yields. For retailers of entertainment merchandise.
• Clearing (EDI Data Exchange) Data connection service to trading partners that converts required data to fit partner needs, supporting standards such as EANCOM and PhonoNot, as well as individual data transfer solutions, with online tracking and error pool management. For entertainment brands and labels integrating with retailer data systems.
• B2B Portal Direct B2B ordering platform with customer-specific pricing, optional tiered pricing with intelligent best-price logic, structured data listings, detailed product information, media packages, and extensive customizable reporting per customer or customer group. For entertainment brands, labels, and retailers placing direct B2B orders.
• Turbine Shop Branded B2C online shop for Turbine Media Group entertainment merchandise with approximately 800 items. For individual consumers and fans of Turbine products.
• Capelight Shop Branded B2C online shop for Capelight Pictures entertainment merchandise with approximately 1,000 items. For individual consumers and fans of Capelight products.
• Film & Fernsehjuwelen Shop Branded B2C online shop for Film & Fernsehjuwelen entertainment merchandise with approximately 1,800 items. For individual consumers and fans of Film & Fernsehjuwelen products.
• Alamode Film Shop Branded B2C online shop for Alamode Film entertainment merchandise with approximately 500 items. For individual consumers and fans of Alamode Film products.
• Tiberius Film Shop Branded B2C online shop for Tiberius Film entertainment merchandise with approximately 1,200 items. For individual consumers and fans of Tiberius Film products.
• Alive AG Shop Central B2C brand shop for Alive AG entertainment merchandise with approximately 15,000 items. For individual consumers and fans of Alive AG products.
• Polyband Shop Branded B2C online shop for Polyband entertainment merchandise with approximately 500 items. For individual consumers and fans of Polyband products.
• Sales Analysis In-depth sales analyses from overall market performance down to individual stores, with focus on trends over time using advanced tracking and analytics tools. For entertainment brands, labels, and retailers requiring market intelligence.

Quantifiable outcome

• Trusted Shops certified with customer rating 4.94 / 5.00
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• MPOcoreTechnology or IntegrationManufacturing partner for DVD, Blu-ray, and UHD Blu-ray production. MPO provides top-tier manufacturing options from master creation to finished product as part of the authoring studio's partner network.
• optimal mediacoreTechnology or IntegrationManufacturing partner for optical media production (DVD, Blu-ray, UHD Blu-ray). Part of the established partner network offering top-tier manufacturing options for the authoring studio in Potsdam.
• SonopresscoreTechnology or IntegrationManufacturing partner for DVD, Blu-ray, and UHD Blu-ray production. One of the key partners in the manufacturing network providing optimal media options from master creation to finished product.
• ShopwareflagshipTechnology or IntegrationE-commerce platform provider. Enterlog Trade GmbH operates all 7 B2C online shops on Shopware Enterprise Edition with Beyond plan (24/7 support). Platform optimized for speed, scalability, and security.
• Timme HostingcoreTechnology or IntegrationManaged server environment provider for the B2C e-commerce operations. Provides the infrastructure for all 7 online shops with managed server environment.
• Trusted ShopscoreTechnology or IntegrationE-commerce trust and safety certification provider. Enterlog Trade shops are Trusted Shops certified with customer rating of 4.94/5.00. Provides customer protection and trust signals.
• eBayflagshipChannel Partner/ Reseller/ DistributorMarketplace platform for B2C sales. Full integration with eBay alongside Amazon for automated logistics integration with fulfillment partner. Extends reach of B2C shop operations to marketplace customers.
• AmazonflagshipChannel Partner/ Reseller/ DistributorMarketplace platform for B2C sales. Full integration with Amazon alongside eBay for automated logistics integration with fulfillment partner. Enables broad marketplace presence for direct-to-consumer operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Weltbild: German online retailer of books, media, and entertainment merchandise. Comparable to Enterlog's D2C shops in selling similar product categories to German consumers, but operates as a multi-category retailer rather than a logistics specialist.
• Thalia: Germany's largest bricks-and-mortar book and media retailer with strong online presence. Comparable to Enterlog's B2C shops in product categories (books, DVDs, entertainment merchandise) and German consumer base.

Others

• Sonopress: German physical media manufacturer of CDs, DVDs, Blu-rays, and UHD discs. Currently a manufacturing partner of Enterlog; adjacent in the same physical-media value chain rather than a competitor in logistics or D2C.

Broad incumbents

• GEODIS: Large global logistics and supply-chain operator with European footprint and retail/consumer fulfillment capabilities. Overlaps with Enterlog in contract logistics and retail distribution, but at much greater breadth and scale.
• DHL Supply Chain: Global contract logistics leader serving retail and entertainment clients. Broad incumbent offering 3PL services that overlap with Enterlog's core fulfillment offering, but without entertainment-merchandise specialization.
• Baker & Taylor: Major North American distributor of books, entertainment media, and educational products. Broader incumbent with overlapping fulfillment and distribution capabilities for physical entertainment merchandise.
• FIEGE: German-headquartered contract logistics provider with retail and media fulfillment practice. Geographically closest broad incumbent to Enterlog's Cologne base, with overlapping fulfillment capabilities though lacking the same entertainment niche specialization.

Direct peers

• Ingram Entertainment: US-based distributor of physical entertainment products (DVD, Blu-ray, video games, music). Comparable to Enterlog as a vertically specialized distributor/fulfiller of physical entertainment media with similar revenue model characteristics.
• Arvato Supply Chain Solutions: Logistics and fulfillment arm of Bertelsmann with deep entertainment/media category expertise. Directly comparable to Enterlog in providing end-to-end supply-chain services for entertainment merchandise, physical media fulfillment, and retailer compliance.
• Docdata Group: Dutch e-commerce fulfillment specialist serving media and entertainment publishers across Europe. Closely comparable to Enterlog in providing D2C fulfillment and B2B distribution for media brands with integrated tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/enterlog-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterlog