Mantler-Mühle

What Mantler-Mühle does

Mantler-Mühle GmbH is an Austrian, privately-held specialty milling company headquartered in Rosenburg that produces gluten-free flour and baking mixes. Founded in 1853 as a conventional flour mill, the company has repositioned its milling expertise around gluten-free formulations, offering five core SKUs — a universal gluten-free and lactose-free flour, a gluten-free bread mix, a soy-free bread and pastry mix, a soy-free biscuit and cake mix, and a fully allergen-free cookie mix — built on proprietary blends of corn starch, rice flour, soy flour, flaxseed, thickening agents and emulsifiers. The products are manufactured at the Rosenburg site under IFS Food certification audited by TÜV SÜD, allowing the company to sell both direct and through mainstream Austrian retail.

The business model is a direct-to-consumer-plus-selective-retail play. Mantler sells primarily through its own e-commerce shop (mantler-glutenfrei.com) and via selected supermarkets in Austria, with shipping extended to Germany through Austrian Post and DPD under free-shipping thresholds. Pricing is unit-based at €3.70–€5.90 per 1kg pack for retail, with bundle SKUs (Kennenlernpaket, Herzhaftes Paket, Süßes Paket, Gemischtes Paket, Sojafreies Paket, Probier Paket) priced €27.90–€38.90 at ~12–15% discounts, plus 10kg bulk bags (€27.50–€49.90) targeting commercial or high-volume buyers. The customer base is fragmented across gluten-intolerant consumers and celiac households in the DACH region.

Commercial motion is supported by a content-and-community layer: a recipe blog, a 164-page free digital cookbook, a MailChimp newsletter, a referral program, and recipe collaborations with creators such as Zölisisters and Viennese Tschukseln. Distribution partners include Austrian Post and DPD for fulfillment and PayPal, MailChimp and Facebook Pixel for e-commerce tooling. Mantler operates with 11–50 employees, holds no disclosed external funding, and has no subsidiaries, M&A activity, or public listing.

Name

Mantler-Mühle

Legal name

Mantler-Mühle GmbH

Website

https://mantler-glutenfrei.at

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

11–50 employees

Short description

Mantler-Mühle GmbH is an Austrian producer of gluten-free flour and baking mixes, founded in 1853, selling five certified gluten-free core SKUs and bundled packages to consumers with celiac disease and gluten intolerance via D2C e-commerce and selected supermarkets across Austria and Germany.

Ownership category

akta.pro rank

Product category

Gluten-free flour and baking mixes

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

Keywords

• Gluten-free flour milling
• Baking mix production
• Specialty diet foods
• Celiac-friendly products
• Gluten-free retail

Headquarters

HQ city

Rosenburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Gluten-free Flour Products: Direct sales of gluten-free flour and baking mixes to consumers and retail customers through e-commerce and supermarket channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mantler-Mühle produces and sells certified gluten-free flour and specialized baking mixes (universal flour, dark bread mix, light bread and pastry mix, biscuit and cake mix, and cookie mix). Products are sold in 1 kg retail packs and 10 kg bulk bags via the company's own online shop and selected Austrian supermarkets, with shipping to Austria and Germany.

Product overview

Mantler-Muehle is an Austrian company specializing in gluten-free flour products and baking mixes, founded in 1853. The product portfolio centers on five core offerings: Mantler glutenfreies Mehl (universal gluten-free flour), Mantler Brot-Mix Glutenfrei (bread mix), Mantler Brot- und Gebaeck-Mix glutenfrei (bread and pastry mix), Mantler Biskuit & Kuchen-Mix glutenfrei (biscuit and cake mix), and Mantler Keks-Mix glutenfrei (cookie mix). These are complemented by bundled packages (Kennenlernpaket, Herzhaftes Paket, Sojafreies Paket, Suesses Paket, Gemischtes Paket, Probier Paket), a gluten-free baking cookbook, and a sustainable jute shopping bag. Products are certified gluten-free with IFS Food certification and are available in 1kg retail packs and 10kg bulk sacks. The company ships free within Austria for orders exceeding 80 EUR.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IFS Food Certification (TÜV SÜD)coreOthersCompany holds IFS Food certification audited by TÜV SÜD, demonstrating compliance with international food safety standards. This certification is a key requirement for food producers selling through retail channels.
• Austrian Post (POST AT)coreChannel Partner/ Reseller/ DistributorPrimary shipping partner for domestic Austrian deliveries. Company ships packages twice weekly (Tuesdays and Thursdays) through Austrian Post.
• DPD (DPD Austria)minorChannel Partner/ Reseller/ DistributorAlternative shipping partner for Austrian and international deliveries.
• Zölisisters (Melanie and Yasmin Köhler)minorOthersContent collaborators who develop and share gluten-free recipes using Mantler products. Multiple recipes featured on the company's recipe blog.
• Viennese TschukselnminorOthersInstagram content creator who contributes vegan gluten-free recipes, including Kaiserschmarrn, featured on the recipe blog.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bob's Red Mill Natural Foods: Bob's Red Mill is a US-based specialty miller offering an extensive gluten-free flour and baking mix line. It is comparable to Mantler-Mühle in its gluten-free milling specialization and 1:1 substitute flour positioning, though it operates at significantly larger scale in the US market.
• Bauck Hof: Bauck Hof is a German producer of organic and Demeter-certified flours, baking mixes, and gluten-free products. It overlaps with Mantler-Mühle on gluten-free flour blends, bread mixes, and DACH natural-food retail distribution.
• Finax AB: Finax is a Swedish specialty producer of gluten-free flours and baking mixes with DACH and broader European distribution. Its product positioning around gluten-free and low-carb blends closely mirrors Mantler-Mühle's specialist approach.
• Doves Farm Foods: Doves Farm is a UK-based specialty flour miller with a long-standing gluten-free range including bread flours, pastry flours, and self-raising blends. It is comparable in scale, heritage, and product mix to Mantler-Mühle, although it operates primarily in the UK rather than the DACH region.
• 3Pauly: 3Pauly is a German producer specializing in gluten-free bakery products and flours under the 'Drei Pauly' brand. It competes in the same DACH specialty gluten-free retail segment with overlapping flour and baking-mix SKUs.
• Schnitzer GmbH: Schnitzer is a German organic specialist producing gluten-free breads, rolls, and baking mixes. Its organic and gluten-free positioning and DACH retail distribution overlap directly with Mantler-Mühle's addressable market.
• Dr. Schaer (Schär): Dr. Schaer is the largest European gluten-free food brand, headquartered in Italy, producing a broad range of gluten-free breads, flours, pastas, and baking mixes. It directly competes with Mantler-Mühle in the gluten-free flour and baking mix category across the DACH region through retail and foodservice channels.
• Seitz glutenfrei: Seitz glutenfrei is a German manufacturer of gluten-free breads, rolls, and flour mixes distributed through DACH retailers. The company competes with Mantler-Mühle directly in the gluten-free flour and baking mix category in German-speaking markets.
• Hammermühle GmbH: Hammermühle is a German specialty miller focused on organic and gluten-free flours, baking mixes, and muesli. Its gluten-free product range, DACH retail presence, and milling heritage make it a closely comparable peer to Mantler-Mühle.

Broad incumbents

• King Arthur Baking Company: King Arthur Baking Company is a large US-based flour and baking brand with a dedicated gluten-free product line. While broader and not gluten-free-only, its baking-mix and flour products overlap with Mantler-Mühle's category, and it represents the kind of well-capitalized incumbent expanding into gluten-free that smaller specialists must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MantlerGlutenfrei
• LinkedInlinkedin.com/company/mantlerglutenfrei

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mantler-Mühle