MTS Sportartikel Vertriebs

What MTS Sportartikel Vertriebs does

MTS Sportartikel Vertriebs GmbH is an owner-managed (inhabergeführtes) German B2B wholesale distribution and brand management company for sporting goods, founded in 1992 and headquartered in Wolfratshausen near Munich. The company owns and operates a multi-brand portfolio covering table tennis (Donic-Schildkröt), badminton and speed badminton (Talbot-Torro), water sports, recreational sports, wheeled products, and home fitness (Schildkröt umbrella brand with sub-lines Aqua, Fun Sports, Fun Wheels, and Fitness), as well as specialty brands Crossboccia and Wheel-bee. The Schildkröt brand carries more than 100 years of heritage and was awarded the Plus X Award seal for 'excellent brand quality' in 2025.

The company sells exclusively B2B through a nationwide German field sales force organized by postal-code territories (West, South-West, South, North, East) plus dedicated key account managers for Switzerland, Austria, Scandinavia, the UK, Eastern Europe, France, and Italy. Its distribution channel partners span virtually every major DACH retail buying group — Intersport, Sport 2000, vedes, EK-Bielefeld, Idee+Spiel, Markant, GMS Sportxtreme, Duo, and Ars — plus a dedicated Senior Amazon Key Account Manager. Order economics are wholesale-only: €200 minimum order, €20 minimum per line item, EUR ex-works plus VAT, with individually determined net pricing. The underlying technology footprint is standard for a wholesale distributor: a B2B image and media portal at pictures.mts-sport.de, Matomo for cookie-less web analytics, CleverReach for newsletter dispatch, and Mapbox for location services. Marketing leverages trade fair participation (Spielwarenmesse Nuremberg, ISPO Munich, Intersport Order Fair, EK FUN, Duo Messe), a monthly B2B newsletter, and trade press coverage. The company is led by three general managers — Jean-Marc von Keller, Teresa von Keller, and Sebastian Frey — has approximately 28 staff, no external investors, and no disclosed revenue.

Name

MTS Sportartikel Vertriebs

Legal name

MTS Sportartikel Vertriebs GmbH

Website

https://mts-sport.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

MTS Sportartikel Vertriebs GmbH is an owner-managed German B2B wholesale distributor and brand owner of sporting goods, managing heritage brands including Schildkröt, Donic-Schildkröt, and Talbot-Torro, and serving sports retailers, toy shops, and buying groups across Germany and Europe.

Ownership category

akta.pro rank

Product category

Sporting Goods Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH)

Keywords

• Sporting goods wholesale
• Sports equipment distribution
• B2B sports importer
• Multi-brand sports portfolio
• Recreational sports manufacturer

Headquarters

HQ city

Wolfratshausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Wholesale B2B Sales: Wholesale distribution of sports articles to retailers, sports shops, toy shops, and other B2B customers. Products are sold through physical retail stores, own e-commerce shops, and catalog mail-order.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MTS Sportartikel Vertriebs GmbH is an owner-managed international sales and distribution company for sporting goods, purchasing, importing, and distributing table tennis (Donic-Schildkröt), badminton and speed badminton (Talbot-Torro), Crossboccia, home fitness, beach, water, and fun/recreational sports products (Schildkröt Aqua, Fun Sports, Fun Wheels, Fitness), and Wheel-bee wheeled toys to sports retailers, toy retailers, and e-commerce merchants across Germany and Europe under the MTS-Gruppe owned brand portfolio.

Product overview

MTS Sportartikel is a B2B sports equipment distributor and brand owner founded in 1992, operating as a multi-brand portfolio company. The company owns and manages four main brand families: Donic-Schildkröt (table tennis), Schildkröt (spanning Aqua, Fun Sports, Fun Wheels, and Fitness sub-lines), Talbot-Torro (badminton/speed badminton), and Crossboccia. Additionally, the company distributes Wheel-bee and supplementary international brands. The portfolio covers racket sports (table tennis, badminton), recreational/fitness equipment, and beach/outdoor toys. The company operates as a manufacturer and wholesale distributor serving sports retailers, toy shops, online shops, and promotional products channels primarily in German-speaking markets and across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Donic-Schildkröt: Table tennis equipment brand owned by MTS Group
• Schildkröt
• Talbot-Torro
• Crossboccia
• Wheel-Bee

Products and services

• Donic-Schildkröt Sub-brand and product line combining Donic and Schildkröt expertise, offering tables, rackets, balls, and accessories for recreational and competitive table tennis play, sold wholesale to sports retailers.
• Schildkröt Fitness Product line under the Schildkröt brand covering home fitness equipment and exercise products for at-home workouts and physical activity, sold wholesale to sports and toy retailers.
• Schildkröt Fun Sports Product line under the Schildkröt brand covering recreational sports equipment for casual play and hobbyists, complementing traditional sports with fun and accessible products, sold wholesale to sports and toy retailers.
• Schildkröt Fun Wheels Product line under the Schildkröt brand covering wheel-based recreational products including skateboards and wheeled play equipment, sold wholesale to sports and toy retailers.
• Schildkröt Aqua Product line under the Schildkröt brand covering water sports and beach activity products, including beach toys and water play equipment, sold wholesale to sports and toy retailers.
• Talbot-Torro Sub-brand and product line covering badminton and speed badminton, offering rackets, shuttlecocks, nets, and complete sets for recreational and competitive play, sold wholesale to sports retailers.
• Crossboccia Sub-brand and product line for cross boccia sport equipment, a variant of boccia ball game designed for accessibility and inclusive play, sold wholesale to sports retailers.
• Wheel-Bee Sub-brand and product line under MTS Gruppe for wheel-based recreational products featuring innovative wheeled toys and equipment, sold wholesale to sports and toy retailers.
• Schildkröt 2in1 Beachtoy Set Combined shovel and landing net beach toy extending from 40 to 70 cm, compact, foldable, and durable for creative beach play, sold wholesale to sports and toy retailers under the Schildkröt brand. Nominated for Top 10 Toys 2025.
• Schildkröt 2024 Catalog Annual 180-page B2B wholesale catalog featuring new products and established MTS/Schildkröt offerings, including Jungle Line and Slackline, Wooden Balance Board, and can throwing game, distributed to retailers.

Quantifiable outcome

• Schildkröt brand nominated for Top 10 Toys award 9 times in previous years

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Street RacketminorStrategic or Co-development Partner · 3 December 2024Street Racket was featured as a partner at the ISPO 2024 trade fair with a 60m² action area at the MTS-Schildkröt stand (Hall B3, Stand 524). The partnership showcases Street Racket's unique concept at the MTS exhibition space.
• IntersportcoreChannel Partner/ Reseller/ DistributorMajor European sports retail buying group. MTS participates in Intersport Order Fairs and supplies member retailers with sports and recreational products.
• Sport 2000coreChannel Partner/ Reseller/ DistributorEuropean sports retail buying group with German members. MTS supplies products to Sport 2000 member retailers.
• EK-BielefeldcoreChannel Partner/ Reseller/ DistributorTrade fair organizer and retail buying group. MTS participates in EK FUN trade fairs and supplies member retailers.
• vedescoreChannel Partner/ Reseller/ DistributorGermany's largest toy retail group. MTS supplies Schildkröt and other brands to vedes member toy stores.
• Idee + SpielminorChannel Partner/ Reseller/ DistributorGerman toy retail association. MTS supplies products to member toy shops.
• MarkantminorChannel Partner/ Reseller/ DistributorTrade and buying association. MTS supplies products to member retailers through this distribution channel.
• GMS SportxtrememinorChannel Partner/ Reseller/ DistributorSports retail buying group. MTS supplies sports products to member retailers.
• ArsminorChannel Partner/ Reseller/ DistributorRetail buying group. MTS supplies products to member retailers through this channel.
• DuocoreChannel Partner/ Reseller/ DistributorTrade fair organizer and retail group. MTS exhibits at Duo Messe trade fairs and supplies member retailers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mts-sport
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTS Sportartikel Vertriebs