Beauty Color

What Beauty Color does

Beauty Color (legal entity: SC Ovi Events Srl) is a professional make-up training school operating from a single studio at Strada Lotrului nr. 6, Cluj-Napoca, Romania. Founded in 2007 and staffed by 11-50 employees, it delivers in-person make-up education through two Ministry of National Education-accredited programs — a 4-week Initiation course and an 8-week Advanced course — both yielding diplomas recognized across all European Union countries. Supporting the core are shorter accredited variants (2-week, 5-day, weekend-intensive), plus an 8-day advanced Specialization and a portfolio of non-accredited workshops covering eyebrow styling, self-makeup, watercolor technique, Russian pencil technique, gel eyeliner, and bridal makeup. Class sizes are deliberately small (3-6 students), and instruction is built around a curriculum that allocates approximately 80% of contact time to hands-on practice.

The school's product surface is supported by partnerships with international professional brands — Make-up Studio, Make-up Designory (MUD), Dinair, Visign, Tyro, Taklon, and Paese Romania — which supply training products and provide graduates with a 40% Preferred Customer Card on Make-up Studio items. Lead trainer Andrada Rusu holds certifications from multiple internationally recognized make-up artists and has credits on Romanian media events (Media Music Awards, Romanian Opera Ball Cluj, Miss Somes); hygiene instruction is delivered by Carmen Chakirou, a physician and head of the Environmental Hygiene Office within the Public Health Directorate Cluj-Napoca.

Commercially, Beauty Color runs a direct-to-consumer, professional-services revenue model. Tuition ranges from 500 RON (watercolor workshop) to 5,000 RON (4-week initiation, 8-week advanced, or weekend intensive), with installment-payment terms and 25% loyalty discounts for prior students. Distribution is limited to the physical studio plus the company website, with leads generated through blog content (lipstick shade selection, airbrush, office makeup, seasonal look articles), word-of-mouth, and direct inbound via phone and email. No external investment, franchise, or B2B partnerships are present, and the company is privately held with no disclosed revenue.

Name

Beauty Color

Legal name

SC Ovi Events Srl

Website

https://beauty-color.ro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Beauty Color is a Cluj-Napoca-based professional make-up training school offering Ministry-accredited courses and short workshops in make-up artistry, serving aspiring professional make-up artists, personal beauty enthusiasts, and working beauty professionals across Romania, with EU-recognized diplomas.

Ownership category

akta.pro rank

Product category

Professional Makeup Training

NAICS

Cosmetology and Barber Schools (611511)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALANAE

Makeup Artistry Training Programs

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

SECONDARYEDAOALAF

Makeup Artistry

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

SECONDARYHSALAHAB

Special Occasion Makeup (Non-Bridal)

Home & Personal Services/Personal Care & Beauty Services/Makeup Services

Keywords

• Professional makeup training
• Cosmetology education
• Beauty school
• Makeup artistry courses
• Bridal makeup workshops

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Make-up Training Courses: Revenue generated from accredited makeup courses at various levels (initiation, intermediate, advanced), ranging from 4 weeks to 8 weeks in duration. Students receive brush kits included in course fees.
2. Make-up Workshops and Masterclasses: Shorter intensive workshops covering specific techniques such as eyebrow styling, automachiaj (self-makeup), watercolor technique, pencil technique, gel eyeliner, and bridal makeup.
3. Student Discounts and Product Partnerships: Graduates receive a Preferred Customer Card offering 40% discount on Make-up Studio products. Additional discounts on professional products during training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Beauty Color is a professional makeup training school that delivers accredited and non-accredited makeup artistry courses and workshops in a Cluj-Napoca studio. Core offerings include multi-week Ministry of Education-accredited courses (4-week initiation, 8-week advanced, 2-week and 5-day perfectioning variants, and weekend intensive) alongside short-format workshops in eyebrow styling, self-makeup, watercolor, pencil, gel eyeliner, and bridal techniques. Students receive professional brush kits and earn certificates recognized across all European Union countries.

Product overview

Beauty&Color Training Center is a makeup school in Cluj-Napoca, Romania, offering a portfolio of accredited and non-accredited makeup courses and workshops. The core offerings consist of accredited Ministry-certified courses: the Curs de inițiere în Make-up (4-week initiation), the Curs de perfecționare complex în Make-up (8-week advanced), the Curs de perfecționare - 2 săptămâni (2-week intensive), and the Curs de perfecționare - 5 zile (5-day condensed). A weekend-intensive variant also exists. Supporting courses include Curs de Stilizare Sprâncene (eyebrow styling) and the 8-day Specializare in Make-up. Complementing the curriculum are short-format workshops covering Automachiaj (self-makeup), Tehnica Acuarelei (watercolor technique), Tehnica Utilizarii Creionului (pencil technique), Tehnica Eyeliner Gel (gel eyeliner), and Machiaj de Mireasă (bridal makeup). A professional brush kit is included with most courses. The school also operates a salon and is authorized by Romania's Ministry of Education, with diplomas recognized EU-wide.

Differentiator

Problem solved

Functional benefit

Products and services

• Curs de initiere în Make-up (Initiation Course, 4 weeks) A Ministry-accredited 4-week introductory makeup course (Curs de initiere in Make-up) covering foundational techniques (day makeup, evening makeup, smokey eyes, contouring, bridal makeup), delivering a diploma recognized across the European Union. Priced at 5000 RON with a brush kit included and installment payment available.
• Curs de perfectionare complex în Make-up (Advanced Course, 8 weeks) An 8-week Ministry-accredited advanced makeup course covering airbrush, watercolor, gel eyeliner, pencil technique, graphic makeup, fashion/photo/creative looks, and aging makeup effects. Priced at 5000 RON with installment payment and a 25% alumni discount available.
• Curs de perfectionare în Make-up - 2 saptamani (2-week intensive) A 2-week intensive perfectioning course covering nude makeup, smokey glam, and bridal techniques, awarding a Ministry-accredited diploma. Priced at 3000 RON with installment payment and a 25% alumni discount.
• Curs de perfectionare în Make-up - 5 zile (5-day condensed) A 5-day condensed perfectioning course covering 2020 bridal, commercial, and smokey glam trends, culminating in a Beauty&Color diploma. Priced at 2500 RON with installment payment and a 10% deposit on enrollment.
• Curs Intensiv de Make-up cu Program de Weekend (Weekend Intensive Course) A 4-weekend intensive makeup course combining theory and practice over 60 hours (Saturday-Sunday, 6h/day), bundling a professional brush kit and awarding a Ministry-accredited diploma. Priced at 5000 RON with installment payment and a 25% enrollment deposit.
• Curs de Stilizare Sprâncene (Eyebrow Styling Course) A 3-day eyebrow styling course (Curs de Stilizare Sprâncene) covering eyebrow theory, coloring, plucking, shaping techniques, and pencil/shadow/gel eyeliner methods used within brow-design makeup contexts. Priced at 2500 RON with a 200 RON enrollment deposit.
• Specializare in Make-up (8-day Advanced Specialization) An 8-day advanced makeup specialization course (Specializare in Make-up) for experienced practitioners, covering contouring, strobing, advanced techniques, and waterproof bridal makeup. Priced at 1000 RON with a Certificate of Participation issued; typically scheduled February-March.
• Workshop: Automachiaj (Self-Makeup) A 2-day self-makeup workshop (Workshop Automachiaj) teaching participants to discover their ideal makeup style, covering day/evening looks, contouring, and strip/cluster lash application. Priced at 1200 RON with a 200 RON deposit; groups of 4-6 people minimum.
• Workshop: Tehnica Acuarelei (Watercolor Technique Masterclass) A 2-day watercolor makeup technique masterclass (Workshop Tehnica Acuarelei) covering classic layering, cut crease, bridal, and smokey eyes methods commonly used in fashion shows, TV, and bridal/fantasy events. Priced at 500 RON for groups of 4-10 people.
• Workshop: Tehnica Utilizarii Creionului (Pencil Technique Masterclass) A 2-day Russian-origin pencil technique masterclass (Workshop Tehnica Utilizarii Creionului) covering Semiluna, Cut Crease, Pin Up, and graphic pencil schemes, concluding with a Beauty&Color participation certificate. Priced at 2000 RON with a 200 RON deposit.
• Workshop: Tehnica Eyeliner Gel (Gel Eyeliner Masterclass) A 2-day gel eyeliner technique masterclass (Workshop Tehnica Eyeliner Gel) covering application, textures, lighting and shadow effects, and bridal/evening/day makeup applications. Priced at 2000 RON.
• Workshop: Machiaj de Mireasa (Bridal Makeup Masterclass) A 2-day bridal makeup masterclass (Workshop Machiaj de Mireasa) covering photography, occasion, and beautification techniques using waterproof cream textures, Pin Up, and mixed watercolor + pencil techniques. Priced at 2000 RON.

Quantifiable outcome

• EU-recognized diploma from Ministry of Education enabling employment across all EU countries

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Make-up StudiocoreTechnology or IntegrationInternational professional makeup brand used for instructional purposes. Students receive 40% discount on products after course completion via Preferred Customer Card.
• Make-up DesignorycoreTechnology or IntegrationProfessional makeup brand providing products for training courses. 40% discount available for graduates.
• MUD (Make-up Designory)coreTechnology or IntegrationProfessional cosmetics brand used extensively in training curriculum.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Atelierele ILBAH: Romanian beauty training brand offering makeup and cosmetology courses — operates in the same domestic market as Beauty Color and competes for the same aspiring MUA segment, but at a broader cosmetology portfolio level.
• CPM (Centre de Formation Professionnelle) Makeup Programs: French professional makeup training programs offering state-recognized certifications in makeup artistry; serves a comparable persona (aspiring professional MUAs seeking accredited credentials) but in a different European market than Beauty Color.

Direct peers

• QC Makeup Academy: Online and hybrid professional makeup artistry school offering certificate programs comparable in curriculum scope (bridal, editorial, special effects) and student persona (aspiring professional MUAs) — the most direct digital competitor to Beauty Color's accredited programs.
• Blanche Macdonald Centre: Vancouver-based global makeup artistry school with comprehensive diploma and certification programs serving aspiring professional MUAs — directly comparable in mission, course structure, and target student to Beauty Color.
• London College of Makeup: UK-based professional makeup school offering accredited short courses and masterclasses covering bridal, fashion, and airbrush — comparable in tiered curriculum and international student mix to Beauty Color's program offerings.

Broad incumbents

• Make-up Designory (MUD): International cosmetics brand that also operates its own MUD Studios schools in multiple cities; Beauty Color is both a curriculum partner (using MUD products) and a competitor in the professional makeup training space — MUD operates a broader school network and product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CursuriDeMakeupCluj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Color