Tekompaniet Swedetraders

What Tekompaniet Swedetraders does

Tekompaniet Swedetraders AB is a Swedish tea importer and distributor headquartered in Nacka Strand, Sweden, operating since 2000. The company runs a multi-brand portfolio combining owned brands (Life by Follis, Follis Classic, Tekompaniets Utvalda) with an exclusive Swedish distribution partnership for Dilmah, a Sri Lankan family-owned producer ranked among the world's ten largest tea companies. The assortment spans bagged teas, pyramid tea bags, loose-leaf teas, masala chai, matcha, herbal infusions, and tea accessories, sourced primarily from single estates in the Nilgiri highlands of India and Sri Lanka, with multiple ethical certifications (Fairtrade, EU-Organic, Rainforest Alliance, IMO, Kosher) carried across brands.

The business operates a multi-channel go-to-market model. Direct-to-consumer sales run through the company's own e-commerce site (tehandel.se), accepting Swish, PayPal, and credit card. B2B corporate accounts are supported with invoicing on 10-day payment terms and a dedicated portal. Wholesale distribution flows through foodservice operators (Martin & Servera, Menigo, Sv Cater), grocery retail chains (ICA, Hemköp, City Gross), office supply retailers (AllOffice, Office Depot, Kontorsgiganten), online grocery retailers (mathem.se, mat.se), vending operators (Selecta), and specialty distributors (Delitea). An export function exists, evidenced by an English-language site, downloadable PDF catalogues, and a dedicated export contact email.

The company has built marketing and brand depth through named collaborations with Michelin-star chef Titti Qvarnström (since 2018), South African mixologist Wesley Short, and designer Cecilia Kusoffsky, producing an extensive content library of tea-based recipes spanning drinks, desserts, and main courses. The business is privately held, employs 11–50 people, has no disclosed external funding rounds, and is led by General Manager Håkan Kjellström. No acquisitions, parent company, or institutional investors are disclosed in the available material.

Name

Tekompaniet Swedetraders

Legal name

Tekompaniet Swedetraders AB

Website

https://tekompaniet.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Tekompaniet Swedetraders AB is a Swedish tea importer and distributor selling owned brands (Life by Follis, Follis Classic, Tekompaniets Utvalda) and exclusively distributing Dilmah to consumers, corporates, foodservice, and retailers across multiple channels in Sweden.

Ownership category

akta.pro rank

Product category

Premium Tea Distribution

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Ethnic & International Foods Distribution (CRAOABAG), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)

Keywords

• Premium tea distribution
• Tea import wholesale
• Loose-leaf tea retail
• Tea accessories supply
• Ethical certified tea

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2C Tea Product Sales: Direct sales of premium teas through e-commerce web shop to private consumers. Products include bagged tea, pyramid tea bags, and loose-leaf tea along with accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

Tekompaniet Swedetraders imports and distributes a wide range of premium tea flavors, ingredients, and accessories in Sweden. The company manages a multi-brand portfolio comprising its own brands (Life by Follis, Follis Classic, Tekompaniets Utvalda) and the exclusive Swedish distribution of Dilmah and its sub-lines (Vivid, Organic, Infusion, Iste, etc.), sold through e-commerce, foodservice wholesalers, grocery retailers, office supply chains, and online food retailers.

Product overview

Tekompaniet Swedetraders is a Swedish premium tea company operating as a distributor and brand portfolio manager. The company offers a multi-brand portfolio consisting of owned brands (Life by Follis, Follis Classic, Tekompaniets Utvalda) alongside distributed brands (Dilmah and its sub-lines Vivid, Organic, Infusion), complemented by Masala Chai, Matcha, and tea accessories. Products range from premium individually wrapped teabags (Life by Follis) to loose-leaf teas and pyramid bag formats, all emphasizing organic, Fairtrade, and Rainforest Alliance certifications with ethical sourcing from single estates in India and Sri Lanka.

Differentiator

Problem solved

Functional benefit

Brands

• Life by Follis: Premium tea with exciting flavours that make a difference to people and the environment. Carefully produced tea of premium quality with exciting flavours, made from meticulously chosen ingredients with minimal environmental impact. Organic and Fairtrade certified.
• Follis Classic
• Tekompaniets Utvalda

Products and services

• Life by Follis
• Follis Classic
• Dilmah
• Tekompaniets Utvalda (Selected by Tekompaniet)
• Masala Chai
• Matcha
• Tillbehör (Tea Accessories)
• Dilmah Vivid
• Dilmah Organic
• Dilmah Infusion/Örtte (Herbal Infusion)

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Titti QvarnströmcoreStrategic or Co-development Partner · 1 January 2018Michelin-star chef collaboration started in 2018. Titti Qvarnström leads restaurant 'Bloom in the park', first woman in Scandinavia to lead a restaurant to a Michelin star. She collaborates with Tekompaniet and Dilmah to develop recipes and explore tea as an ingredient in culinary applications. She traveled to Sri Lanka with Tekompaniet and Dilmah to learn about tea production.
• Wesley ShortcoreStrategic or Co-development PartnerSouth African mixologist based in Sweden with 20+ years experience in restaurant and bar industry. Collaborates with Tekompaniet to develop cocktail and mocktail recipes using Dilmah, Dilmah Infusion, and Dilmah Elixir products. Expertise in tea as a cocktail ingredient with focus on balance and flavor development.
• DilmahcoreChannel Partner/ Reseller/ DistributorDilmah is a family business with over 70 years of experience in tea production, one of the world's 10 largest tea companies. They produce a wide range of teas including Classic, Organic, Vivid, Infusion, and Iste lines. Dilmah allocates 15% of profits after tax to MJF Foundation and Dilmah Conservation for human, animal, and environmental causes. Tekompaniet is the exclusive Swedish distributor.
• MJF FoundationminorOthersCharitable foundation established by Dilmah. MJF Foundation actively helps populations provide for their own livelihoods through training, machinery, and equipment. Has started schools, orphanages, and hospitals in tea-growing regions.
• Dilmah ConservationminorOthersConservation initiative started in 2007 together with the United Nations and IUCN (International Union for Conservation of Nature). Focuses on saving and conserving elephants and the environment in Sri Lanka.
• Cecilia KusoffskyminorStrategic or Co-development PartnerGraphic designer and art director who designed the Life by Follis brand identity, logo, imagery, and packaging. Created unique, timeless design featuring illustrations of animals from older works of art and scientific books.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Palais des Thés: French premium tea company with European retail, e-commerce, and HoReCa distribution. Comparable premium single-origin positioning; serves continental Europe rather than competing directly in Sweden today.

Direct peers

• Teapigs: UK premium whole-leaf tea brand (whole-leaf "tea temples" similar in concept to Dilmah Vivid pyramid bags) with strong D2C and grocery distribution in Europe. Closely comparable on premium pyramid bag format and ethical sourcing.
• Yogi Tea: Organic, Fairtrade-certified functional tea brand with broad European retail distribution. Directly comparable to Tekompaniet's Life by Follis and Tekompaniets Utvalda on ethical-certified, premium-bagged tea positioning.
• Dilmah Tea: One of the world's top-10 tea companies and the principal brand distributed by Tekompaniet in Sweden. Comparable as a vertically integrated premium tea producer with strong ethical and single-origin positioning; they are simultaneously a key supplier and a market-shaping peer.
• Harney & Sons: US premium tea company with proprietary e-commerce, wholesale foodservice, and hotel/restaurant partnerships. Highly comparable in combining a strong own-brand portfolio with wholesale and HoReCa distribution.
• T2 Tea: Australian premium tea brand with proprietary retail, wholesale, and D2C channels. Comparable in combining a multi-brand premium assortment with strong design-led packaging and HoReCa accounts.
• Clipper Tea: UK-based organic, Fairtrade, and everyday tea brand with broad European retail and foodservice listings. Comparable on ethical certifications and bagged/loose-leaf premium offerings.
• Mariage Frères: French heritage premium tea company with owned retail, e-commerce, and wholesale HoReCa distribution. Comparable premium single-estate positioning and direct-to-consumer plus foodservice go-to-market model.
• Pukka Herbs: UK-based organic herbal and tea brand owned by Unilever, with strong European foodservice and grocery presence. Comparable in premium organic/Fairtrade bagged tea and herbal infusions.

Broad incumbents

• Twinings (ABF): Historic British tea brand owned by Associated British Foods, with extensive European grocery, foodservice, and HoReCa distribution. Comparable in being a broad premium tea portfolio in the same channels Tekompaniet serves, but at much larger scale and broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tekompaniet

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tekompaniet Swedetraders