Cecilia Kusoffsky

What Cecilia Kusoffsky does

Cecilia Kusoffsky AB is a Stockholm-based design and advertising studio founded by Cecilia Kusoffsky in 2000, operating as a private Swedish Aktiebolag with a solo-practitioner core and a flexible network of external collaborators. The studio delivers brand strategy, visual identity systems, logo design, graphic profiles, packaging, image language and photography direction, illustration, marketing collateral, and book design for clients in Sweden, France, and Sri Lanka.

Its offering is service-based rather than technology-based: there is no proprietary software, no API surface, no application product, and no patent portfolio. Tools and methods are conventional graphic design practice (brand platform development, typography, illustration, art direction, packaging production, website design) supported by a portfolio of work for recognised Swedish institutions (Visit Sweden, RISE Research Institutes, Melanders, Sälens Högfjällshotell, Sturegallerian, Destination Järvsö) and international consumer-goods clients (Dilmah Tea, Domaine de Escapat). The studio has additionally diversified into published book design and an original fine-art painting practice with price points disclosed on the website.

Revenue is generated through project-based professional services contracts negotiated directly with clients, supplemented by book sales and art sales. The business relies on personal reputation, direct referrals, and a portfolio website for client acquisition, with supplementary brand visibility through an Instagram account and published books. The firm is founder-owned, has not raised external capital, and has no disclosed subsidiaries, acquisitions, or restructuring events.

Name

Cecilia Kusoffsky

Legal name

Cecilia Kusoffsky AB

Website

https://ceciliakusoffsky.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Cecilia Kusoffsky AB is a Stockholm-based boutique design and branding studio, founded in 2000, that delivers brand strategy, visual identity, packaging, illustration, and book design to Swedish and international clients including consumer goods, hospitality, healthcare, public sector, and non-profit organisations.

Ownership category

akta.pro rank

Headquarters

HQ city

Lidingö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design and branding services: Project-based professional services encompassing brand strategy, visual identity, packaging design, graphic profiles, image language, and marketing material production. Services are rendered to a diverse client base including consumer goods companies, hospitality businesses, healthcare providers, public sector organisations, and destination marketing entities. Engagements are typically scoped per project, with long-standing client relationships maintained over many years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cecilia Kusoffsky AB is a Stockholm-based boutique design studio providing brand strategy, visual identity development, logo and graphic profile design, packaging design, image language, illustration, and book design/publishing. The studio operates as a solo practice supported by a network of skilled collaborators, delivering project-based creative services to consumer goods, hospitality, healthcare, public sector, and destination branding clients across Sweden and internationally.

Product overview

Cecilia Kusoffsky AB is a Stockholm-based graphic design and art direction studio offering creative services since 2000. The studio operates as a service-based practice rather than a software product company, working with a network of collaborators to deliver brand strategy, visual identity systems, packaging design, photography direction, illustration, and book publishing. The portfolio includes notable projects for SAS, Visit Sweden, Dilmah Tea, Destination Järvsö, and Hälsingland regional branding. The studio also produces original fine art paintings available for purchase and has authored or designed several published books on food, lifestyle, and personal development.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Professional graphic design and art direction including brand platform development, visual identity creation, logo design, graphic profiles, and image strategies for consumer goods, hospitality, healthcare, and service-sector clients.
• Brand Strategy and Visual Identity Strategic brand development including brand platforms, visual identity systems, graphic guidelines, color palettes, and imagery concepts for destination marketing, public sector, and corporate clients.
• Packaging Design Product packaging design services including labels, bottles, and food packaging (e.g., Dilmah Tea packaging, Chicolat chocolate series, Nordaq Fresh bottled water, Wrapsons labels).
• Book Design and Publishing Design and publication of illustrated books including 'Chicolat - Kärlek, choklad & saltstänkt hav', 'Gott utan socker', 'Lifestyle planner', 'Mammas persiska kök', and 'Matsafari'.
• Fine Art and Original Paintings Original acrylic and watercolor paintings in various sizes from small works (10x10 cm starting at 900 SEK) to large pieces (90+ cm starting at 4,900 SEK), featuring abstract landscapes, figures, flowers, animals, and whimsical illustrations.
• Photography and Image Direction Image policy development and photography/art direction services, including the image policy for Visit Sweden's global tourism marketing with subjective, narrative-driven imagery guidelines.
• Event and Place Branding Destination and place branding services including regional brand platforms (Hälsingland, Järvsö, Skåne), event coordination strategies, and community engagement frameworks such as Bollnäs Kommun's 'Arrangörslyftet' project.
• Illustration Services Custom illustration services including collage-style illustrations for communications (Circular Gastronomy Challenge), product illustrations for packaging, and decorative illustrations for various media.

Quantifiable outcome

• Domaine de Escapat wine label design received a design award in France
• +2 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Circular GastronomycoreStrategic or Co-development PartnerCecilia Kusoffsky created the complete graphic profile and all illustrations for Circular Gastronomy, a project supporting ideas and initiatives for gastronomic diversity and the transition to a healthier food system. The visual language uses a collage style employed in animations and all communications. Circular Gastronomy Challenge has grown to recruit 125+ ideas, nominated 36 finalists, and supported 13 winners with 50+ expert mentors.
• Bollnäs KommunminorStrategic or Co-development PartnerEngaged by Bollnäs municipality to lead the 'Arrangörslyftet' (Organiser Lift) project — a process involving meetings, workshops, strategy development, stakeholder engagement, a report, and the Evenemangsboken (Events Book) to support and develop event organisers in the municipality. The engagement involved the municipality, local business community, and associations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stockholm Design Lab: Stockholm-based branding and design studio working with Swedish and international clients on brand strategy, visual identity, and packaging — directly comparable scale and service mix to Cecilia Kusoffsky.
• Snask: Stockholm-based creative agency offering branding, packaging, and visual identity with a strong craft and award-driven reputation — comparable Stockholm boutique positioning.
• Garbergs: Swedish communications and design agency with brand, marketing, and visual identity offerings for enterprise and public-sector clients — comparable Nordic service portfolio and client mix.
• Bold: Scandinavian brand and design agency offering identity, strategy, and packaging services to enterprise clients — comparable Nordic boutique positioning and creative output to the subject company.
• Kurppa Hosk: Swedish strategic design agency focused on brand identity, packaging, and visual strategy — closely aligned with Cecilia Kusoffsky's brand identity and packaging design services.
• Re:generation: Norwegian design and brand consultancy working on identity, packaging, and visual systems — comparable Scandinavian boutique model and service breadth.

Broad incumbents

• Landor & Fitch: Global branding and design consultancy with broad industry coverage — incumbent whose brand identity and visual design offerings overlap with the subject firm's positioning work.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design — incumbent in the broader brand identity space where boutique studios like Cecilia Kusoffsky also compete.
• Pentagram: Global independently-owned design partnership covering brand identity, packaging, and editorial design — incumbent operating at a much larger scale but in the same craft-based brand identity category.
• Forsman & Bodenfors: Major Swedish creative agency offering brand strategy, advertising, and design across consumer and public-sector clients — broader incumbent in the same Nordic creative market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ceciliakusoffskyart
• Facebookfacebook.com/ceciliakusoffskyab
• LinkedInlinkedin.com/company/cecilia-kusoffsky-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cecilia Kusoffsky