The Graphic Source
The Graphic Source (TGS Elevate) is a visual marketing services firm providing custom printing, store fixtures, point-of-purchase displays, and promotional products for national retail brands and multi-location chains across the United States. Founded in 1996 with offices in four states.
- Company typePrivate
- Founded1996
- HeadquartersSan Rafael, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Graphic Source does
The Graphic Source, operating under the trade name TGS Elevate, is a visual marketing services company founded in 1996 that supplies integrated printing, store fixture, point-of-purchase display, and promotional product solutions to national brands and high-growth retailers. Its core technical capabilities span wide and small format printing (Digital UV, Offset, Dye Sublimation, Direct to Film, Screen printing), E-Flute corrugated and vinyl-wrapped graphics, wood millwork and metal store fixtures, acrylic displays, and dye sublimated promotional merchandise, with domestic manufacturing supported across offices in California, Arizona, Minnesota, and Oregon. Differentiated capabilities include 24-hour rush production on in-stock materials with pre-negotiated overnight carrier rates, custom kitting and ship-to-store logistics for 200+ location nationwide rollouts, and full design-to-installation project execution.
The company sells on a project-based, quote-driven model with no published price list; primary go-to-market is consultative enterprise field sales leveraging case studies with prominent national accounts (Williams-Sonoma, Birkenstock, West Elm, Cost Plus World Market, Bank of the West, AAA, Curaleaf, Peet's Coffee, BevMo!, E&J Gallo, The Walking Company). Customers are predominantly enterprise retail chains, quick-serve restaurants, cannabis dispensaries, franchises, fitness studios, and event marketers, with the value proposition centered on being a single vendor for consistent visual marketing at scale across 50 to 500+ store footprints. The firm holds NMSDC minority supplier certification, reinforcing procurement eligibility with diversity-mandated enterprise buyers, and no parent company, public listing, or institutional funding has been disclosed.
The Graphic Source firmographics
Firmographics- Name
- The Graphic Source
- Legal name
- The Graphic Source
- Website
- https://graphic-source.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Graphic Source (TGS Elevate) is a visual marketing services firm providing custom printing, store fixtures, point-of-purchase displays, and promotional products for national retail brands and multi-location chains across the United States. Founded in 1996 with offices in four states.
- Ownership category
- akta.pro rank
The Graphic Source industry classification
Industry- Product category
- Commercial Printing and Retail Display Manufacturing
- NAICS
- Commercial Printing (except Screen and Books) (323111), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where The Graphic Source is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Graphic Source business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Printing Services: Wide format and small format printing services including digital UV, offset, dye sublimation, direct to film, and screen printing. Project-based pricing with quotes provided per job.
- Store Fixtures and POP Displays: Custom wood and metal store fixtures, millwork, acrylic displays, and point-of-purchase displays. Typically large-scale rollout projects for retail chains.
- Promotional Products: Branded promotional merchandise including dye sublimated products. Mix of domestic production and overseas production options.
- Installation Services: Full-service installation support for graphics and fixtures at client locations nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
The Graphic Source product offering
Product offeringCore offering
The Graphic Source (d/b/a TGS Elevate) manufactures custom wide and small format printed graphics, wood and metal store fixtures, point-of-purchase displays, and promotional products for national brands and multi-location retailers. It provides end-to-end services including design support, domestic manufacturing, custom kitting, nationwide ship-to-store logistics, installation support, and 24-hour rush production for time-sensitive rollouts.
Product overview
The Graphic Source (operating as TGS Elevate) is a visual marketing services company offering an integrated suite of printing, fixture, and promotional products solutions. The core offering consists of Wide and Small Format Printing services (encompassing Digital Printing, Offset Printing, and Dye Sublimation Printing), complemented by Rush Printing for 24-hour turnaround needs. Wood and Metal Store Fixtures provide domestic manufacturing for retail rollouts, including Metal Store Displays, Millwork, and Acrylic Displays. Point of Purchase (POP) Displays offer e-flute and vinyl wrapped graphics solutions. Promotional Products round out the portfolio with access to a Promo Search platform. The company positions these as an integrated ecosystem engineered for national brand rollouts across 50 to 500+ retail locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Wide and Small Format Printing Digital UV, offset, and dye sublimation printing producing wide and small format prints on materials including magnetic receptive and fabric, with custom kitting and nationwide shipping to retail locations. Targeted at enterprise brands executing multi-location rollouts.
- Rush Printing (24-Hour Turnaround) 24-hour turnaround printing service on in-stock materials with pre-negotiated overnight shipping rates for urgent projects. Targeted at enterprise brands with time-sensitive rollout or campaign needs.
- Digital Printing Digital printing services for custom printed materials using digital technology. Targeted at brands needing high-quality short to medium run printed graphics.
- Offset Printing Offset printing services for high-volume custom printing projects. Targeted at brands needing large-volume runs of printed materials.
- Dye Sublimation Printing Dye sublimation printing services for fabric and specialty materials, including dye sublimated fleece blankets for promotional campaigns. Targeted at brands needing customized fabric-based graphics and merchandise.
- Wood and Metal Store Fixtures Custom wood and metal store fixture manufacturing with domestic production capability and nationwide rollout support for 200+ locations. Targeted at retail chains executing large-scale fixture rollouts.
- Metal Store Displays Custom metal display fixtures for retail environments. Targeted at brands needing branded metal merchandising fixtures.
- Millwork Custom wood millwork fixtures and displays for retail environments. Targeted at retail brands needing premium custom wood fixtures.
- Acrylic Displays Custom acrylic display fixtures including point-of-purchase displays with acrylic risers. Targeted at retail brands needing branded acrylic merchandising components.
- Point of Purchase (POP) Displays E-Flute and vinyl wrapped graphics with acrylic risers for point-of-purchase retail merchandising. Targeted at retail brands and cannabis dispensaries needing in-store POP displays.
- Promotional Products Promotional products including dye sublimated merchandise such as fleece blankets, with access to the Promo Search platform for nationwide gift-with-purchase promotions. Targeted at brands executing promotional merchandise campaigns.
- Installation Services Full-service installation support for graphics and fixtures at client locations nationwide. Targeted at brands rolling out fixtures and graphics across multiple retail or branch locations.
Quantifiable outcome
- 24-hour rush production turnaround available
- +2 more outcomes
Companies that use The Graphic Source
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles2 records
The Graphic Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
The Graphic Source partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
The Graphic Source competitors and assessment
Company assessmentBroad incumbents
- Cenveo: Cenveo is a large commercial printing and packaging producer with national manufacturing footprint — broader incumbent overlapping in commercial printing, labels, and POP categories.
- TricorBraun: TricorBraun is a large, established distributor and manufacturer of packaging and rigid POP displays serving global CPG and retail — broader in scale and scope but overlaps with TGS's POP display and fixture business.
Direct peers
- InStore Design Display: InStore Design Display produces custom POP displays, signage, and retail merchandising solutions for national brands — directly comparable in custom display manufacturing and retail rollouts.
- Marketing Alliance Group (MAG): MAG is a custom POP display and retail merchandising solutions provider serving national retail chains — directly comparable in store fixtures, POP displays, and in-store execution capabilities.
- HALO (formerly HALO Branded Solutions): HALO is one of the largest North American branded merchandise and promotional product distributors — directly comparable to TGS's promotional products business and increasingly bundling with print and marketing execution.
- Bardes Manufacturing & Design (BMD): BMD manufactures custom POP displays, store fixtures, and retail environments for national brands — comparable in custom fixture fabrication and rollout execution capabilities.
- The Vomela Companies: Vomela is a privately-held commercial printing and visual merchandising group with multiple production facilities nationwide, serving retail, banking, and CPG clients — directly comparable in scope to TGS's print + POP + fixture portfolio.
- 4over Inc. 4over operates a nationwide commercial printing marketplace serving agencies and brands with offset, digital, and large-format print — competes with TGS in the wide/small format printing category for enterprise and reseller buyers.
- ColorEdge: ColorEdge provides visual merchandising and large-format printing for retail environments, serving brands with store-level graphics and display production — directly comparable in retail visual marketing services.
- Splash (formerly InnerWorkings): Splash (acquired InnerWorkings in 2022) is a marketing execution platform offering commercial printing, branded merchandise, and visual merchandising at national scale — the most directly comparable competitor for TGS's enterprise print + promo + fixture bundling model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Graphic Source social profiles
Digital presenceThe Graphic Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Graphic Source leadership team
Management profileNumber of profiles
The Graphic Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Graphic Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Graphic Source
What does The Graphic Source do?
The Graphic Source (d/b/a TGS Elevate) manufactures custom wide and small format printed graphics, wood and metal store fixtures, point-of-purchase displays, and promotional products for national brands and multi-location retailers. It provides end-to-end services including design support, domestic manufacturing, custom kitting, nationwide ship-to-store logistics, installation support, and 24-hour rush production for time-sensitive rollouts.
Is The Graphic Source a public or private company?
The Graphic Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Graphic Source founded?
The Graphic Source was founded in 1996. It employs 11 to 50 people.
Where is The Graphic Source based?
The Graphic Source is headquartered in San Rafael, United States, in the North America region.
How does The Graphic Source make money?
Four revenue lines are on record. Custom Printing Services are the primary driver. The others are store Fixtures and POP Displays, promotional Products and installation Services.
Who are The Graphic Source's main competitors?
Broad incumbents on record are Cenveo and TricorBraun. Direct peers are InStore Design Display, Marketing Alliance Group (MAG), HALO (formerly HALO Branded Solutions), Bardes Manufacturing & Design (BMD), The Vomela Companies, 4over Inc., ColorEdge and Splash (formerly InnerWorkings).
Does The Graphic Source have an API?
No public API is recorded for The Graphic Source.
What industry is The Graphic Source in?
The Graphic Source's product category is Commercial Printing and Retail Display Manufacturing. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 323111 and its SIC code is 7330.