Abraj Real Estate

What Abraj Real Estate does

Abraj Real Estate is an Egypt-based real estate marketing and brokerage platform headquartered in Cairo that aggregates and showcases residential, commercial, coastal, and mixed-use property listings from multiple third-party developers across Egypt's principal new cities. The platform, presented bilingually in Arabic and English, lists projects in New Administrative Capital, New Cairo, North Coast, 6 October, Ain Sokhna, Fifth Settlement, Mostakbal City, and New Alamein, covering unit types such as apartments, villas, chalets, townhouses, offices, and retail. Its technology stack is described as a standard web portal with property search filtering by location, project type, and unit type, supplemented by WhatsApp, phone hotline, email, and inquiry-form integration for lead capture; no proprietary AI, data, or technology components are disclosed.

The company operates a transaction-fee revenue model, earning brokerage/referral commissions on developer unit sales facilitated through its portal. Customer acquisition is direct-to-consumer via the website, blog content marketing, WhatsApp messaging, and a phone hotline, targeting Egyptian individual property buyers and real estate investors. Property prices listed on the platform range from approximately 1,400,000 EGP to 19,500,000 EGP with payment plans including 5-20% down payments and installment periods up to 10 years, with developer and project specifics varying. The firm is privately held with no disclosed external funding, parent company, or institutional ownership.

Abraj maintains partnerships with several Egyptian developers at varying tiers: core partnerships with UC Developments, Mountain View, Palm Hills Developments, and Ora Developers (Naguib Sawiris), and minor partnerships with Al Qamzi Developments, Jadeer Developments, EFID Properties, Wealth Development, and Benian for Investment. Operations appear lean with 11-50 employees and the company is presented as an active, operating business with no evidence of public listing, regulatory actions, M&A, or leadership transitions in the source data.

Name

Abraj Real Estate

Legal name

Abraj Real Estate

Website

https://abraj-re.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Abraj Real Estate is an Egypt-based private real estate marketing and brokerage platform that aggregates residential, commercial, and coastal property listings from multiple developers across eight Egyptian new cities, serving individual property buyers and investors through a bilingual Arabic/English portal with WhatsApp and phone inquiry channels.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Property marketing
• Residential properties
• Commercial properties
• Property listings

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commission: Abraj Real Estate earns commissions by marketing and facilitating the sale of properties from third-party real estate developers to end customers. They list developer projects on their platform and earn referral/brokerage fees when customers purchase units through their platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Abraj Real Estate operates a bilingual real estate marketing and brokerage portal that aggregates property and project listings from multiple Egyptian developers and facilitates sales to end-buyers. Customers can search residential, commercial, administrative, and coastal units by location and unit type, then contact Abraj via website, WhatsApp, or phone to inquire about and purchase units developed by partner developers. Abraj earns brokerage commissions on completed transactions rather than selling its own real estate inventory.

Product overview

Abraj Real Estate operates a bilingual (Arabic/English) real estate marketing portal that aggregates and showcases property listings and projects from multiple developers across Egypt's key cities, including New Cairo, New Administrative Capital, North Coast, 6th of October, Ain Sokhna, Fifth Settlement, Mostakbal City, and New Alamein. The platform covers residential, commercial, administrative, coastal, and hotel project types, listing individual units (apartments, chalets, offices) as well as full compound projects. Its portfolio of featured projects includes Ever New Cairo, Park Valley View Zayed, Valore Al-Thawra (Heliopolis), Menassat Tower New Capital, Soly Golf Residence, East Tower New Administrative Capital, Seazen North Coast Resort, Mountain View iCity New Cairo, Palm Hills New Cairo, GARNET Residence, Zed East New Cairo, and WINGATE North 90st.

Differentiator

Problem solved

Functional benefit

Products and services

• Abraj Real Estate Brokerage Portal A bilingual (Arabic/English) online real estate marketing and brokerage portal that aggregates property and project listings from multiple Egyptian developers and routes end-buyer inquiries via WhatsApp, phone, and online forms. Abraj earns commissions on transactions completed through these inquiries.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• UC Developments (يو سي للتطوير العقاري)coreStrategic or Co-development PartnerUC Developments is a major Egyptian real estate developer that partners with Abraj to list their projects including East Tower New Administrative Capital and Suli Golf Residence Compound on the Abraj platform.
• Mountain View (ماونتن فيو)coreStrategic or Co-development PartnerMountain View is a leading Egyptian real estate developer specializing in first-tier residences and resorts. Abraj lists Mountain View iCity New Cairo and related projects.
• Palm Hills Developments (بالم هيلز)coreStrategic or Co-development PartnerPalm Hills Developments is Egypt's leading real estate developer with 34 projects across East & West Cairo, Alexandria, North Coast & Red Sea. Abraj lists Palm Hills New Cairo project.
• Ora Developers (أورا للتطوير العقاري)coreStrategic or Co-development PartnerOra Developers, led by CEO Naguib Sawiris, is a prominent Egyptian real estate developer. Abraj lists their Zed East New Cairo project.
• Al Qamzi Developments (شركة القمزي)minorStrategic or Co-development PartnerAl Qamzi Developments is an Emirati company established in 1997 that expanded to Egypt in 2010. They developed Seazen North Coast Resort which is listed on Abraj.
• Jadeer DevelopmentsminorStrategic or Co-development PartnerJadeer Developments developed GARNET Residence project in Fifth Settlement which is listed on Abraj.
• EFID Properties (ايفيد)minorStrategic or Co-development PartnerEFID Properties developed Park Valley View project in 6th of October which is listed on Abraj.
• Wealth Development (ويلث)minorStrategic or Co-development PartnerWealth Development developed WINGATE North 90st mall project in Fifth Settlement listed on Abraj.
• Benian for Investment (بنيان)minorStrategic or Co-development PartnerBenian for Investment developed Valore El-Thawra project in Heliopolis/Masr El Gedida listed on Abraj.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Aqarmap: Egyptian real estate classifieds platform listing new and resale properties. Functions as a lead-generation and discovery layer overlapping with Abraj's website-based marketing approach.
• Nawy: Egyptian proptech platform aggregating new-development listings with digital brokerage, mortgage, and after-sales services. Overlaps with Abraj's listing-and-facilitation model but with a stronger tech stack and venture backing.
• Property Finder Egypt: MENA property listings portal covering Egypt. Comparable to Abraj in aggregating developer inventory and routing buyer inquiries, but operates at portal/marketplace scale rather than as a single brokerage.

Others

• Mountain View (Developer Direct Sales): Listed as both a partner and a competitive threat: Mountain View is a major Egyptian developer whose in-house sales team sells the same units Abraj markets. Represents the developer-disintermediation risk in Abraj's model.

Regional players

• JEDAR Real Estate: Arab-world brokerage active across Egyptian new-city inventory. Comparable to Abraj in commission-based marketing of third-party developer projects with multi-market coverage.

Direct peers

• Coldwell Banker Egypt: Internationally franchised residential and commercial brokerage operating across Egypt's new cities. Directly comparable to Abraj in serving buyers of new-developer inventory in Cairo, North Coast, and New Capital corridors.
• RE/MAX Egypt: Global franchised brokerage active across Egyptian residential markets. Directly comparable in commission-based model marketing third-party developer inventory to end buyers.
• Better Homes Egypt: One of Egypt's largest real estate brokerages marketing new-developer projects across Cairo, North Coast, and Red Sea. Competes head-to-head with Abraj for buyer leads on the same developer inventory.

Broad incumbents

• Knight Frank Egypt: International real estate consultancy active in Egypt with residential sales, commercial, and advisory services. Comparable to Abraj in brokering premium developer units but with broader service portfolio.
• Savills Egypt: Global real estate advisory with an Egypt office covering residential, commercial, and investment advisory. Operates in the same brokerage and advisory space as Abraj but at a higher-end, more institutional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/abraj.ree
• LinkedInlinkedin.com/company/abraj-re

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abraj Real Estate