Nawy
Nawy is Egypt-headquartered Africa's largest proptech, operating a vertically integrated platform that combines property listings, FRA-licensed Sharia-compliant mortgages (Nawy Now), fractional ownership (Nawy Shares), rentals (Nawy Keys), renovation (Nawy Unlocked), and an agent network (Nawy Partners) for individual buyers, sellers, renters, and investors, with regional expansion underway into Saudi Arabia, the UAE, and Morocco.
- Company typePrivate
- Founded2016
- HeadquartersCairo, Egypt
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nawy does
Nawy is an Egypt-headquartered proptech company founded in 2016 that operates a vertically integrated real estate platform across six products: Nawy Properties (search and brokerage across 800+ compounds and 15,000+ units), Nawy Now (an FRA-licensed Sharia-compliant mortgage product with installment plans up to seven years), Nawy Shares (regulated fractional property ownership), Nawy Keys (broker-free rental management), Nawy Unlocked (property renovation and monetization built on the January 2025 acquisition of ROA), and Nawy Partners (an agent and broker network). The company combines a self-serve digital marketplace with field sales consultants and serves individual property buyers, sellers, renters, and investors primarily in Egypt, with active expansion into Saudi Arabia, the UAE, and Morocco.
The business model is multi-stream and transaction-anchored. Brokerage commissions flow from primary and resale transactions, with developer partnerships across 30+ leading Egyptian developers (SODIC, Hyde Park, Mountain View, Ora Developers, Marakez, Orascom Development). Nawy Now generates managed-services revenue through direct mortgage origination backed by FRA license No. 25 (issued 19 May 2024) and EGP 443M of Ijarah-backed mortgage fund capacity raised with MFIC/Synergy Capital in October 2025. Nawy Shares, Nawy Keys, and Nawy Unlocked layer transaction fees, professional service fees, and renovation financing on top of the core marketplace, while data-driven product features and a dedicated AI strategy (formalized with the appointment of Nawy's first Chief AI Officer in October 2025) underpin search, pricing, and underwriting.
By the end of 2024 Nawy reported GMV of $1.4 billion, revenue that grew 50x in four years, and profitability — milestones that supported a $75 million Series A round in May 2025 ($52 million equity led by Partech Africa plus $23 million in debt) and follow-on M&A including the acquisition of a majority stake in SmartCrowd in July 2025. The company is backed by e&, the Sawiris Family Office, and Partech Africa, employs 1,001–5,000 people, and operates offices in New Cairo, 6th of October, and El Sheikh Zayed.
Nawy firmographics
Firmographics- Name
- Nawy
- Legal name
- Nawy
- Website
- https://nawy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nawy is Egypt-headquartered Africa's largest proptech, operating a vertically integrated platform that combines property listings, FRA-licensed Sharia-compliant mortgages (Nawy Now), fractional ownership (Nawy Shares), rentals (Nawy Keys), renovation (Nawy Unlocked), and an agent network (Nawy Partners) for individual buyers, sellers, renters, and investors, with regional expansion underway into Saudi Arabia, the UAE, and Morocco.
- Ownership category
- akta.pro rank
Nawy industry classification
Industry- Product category
- Real Estate Marketplace and Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Residential Real Estate Asset Management (BPAJAMAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Nawy is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices3 records
Markets served
Nawy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Real Estate Brokerage: Commission-based brokerage services for property transactions including buying, selling, and renting of residential properties across Egyptian compounds.
- Mortgage Financing (Nawy Now): Sharia-compliant mortgage financing services licensed by Egypt's Financial Regulatory Authority, enabling customers to purchase ready-to-move properties with installment plans.
- Fractional Ownership (Nawy Shares): Platform enabling investors to purchase fractional shares of real estate properties, generating revenue through transaction fees and management of the investment platform.
- Property Rental Management (Nawy Keys): Rental management services with no broker commission, offering property management, maintenance, and tenant services for a seamless renting experience.
- Property Renovation (Nawy Unlocked): Property refurbishment and finishing services helping owners monetize underutilized properties, including renovation financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Nawy Now mortgage financing with 10% minimum down payment |
| Other | Monthly | Nawy Keys rental service with zero broker commission |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Nawy product offering
Product offeringCore offering
Nawy operates a fully integrated real estate ecosystem in Egypt offering property search and brokerage across 800+ compounds and 15,000+ properties, complemented by Sharia-compliant mortgage financing (Nawy Now), fractional property ownership (Nawy Shares), broker-free rental management (Nawy Keys), and property monetization through renovation services (Nawy Unlocked). The platform connects individual property buyers, sellers, renters, and investors with developers and agents through a digital marketplace supplemented by field sales consultants.
Product overview
Nawy is a fully integrated proptech platform operating as a one-stop shop for all real estate needs in Egypt and expanding across MENA. The platform consists of six integrated products: Nawy Properties (core search and listings for buying, selling, and renting), Nawy Now (FRA-licensed Sharia-compliant mortgage service for ready-to-move properties), Nawy Shares (fractional property ownership investment platform), Nawy Keys (rental service with no broker fees), Nawy Unlocked (property monetization service acquired through ROA), and Nawy Partners (agent partnership program). The platform connects buyers, sellers, and investors with over 15,000+ properties and 800+ compounds, offering data-driven, transparent real estate services.
Differentiator
Problem solved
Functional benefit
Brands
- Nawy Properties: Core property search and brokerage platform offering listings for apartments, villas, townhouses and more across Egypt.
- Nawy Now
- Nawy Shares
- Nawy Unlocked
- Nawy Keys
- Nawy Partners
Products and services
- Nawy Properties The main property search and listing platform enabling users to search, compare, buy, sell, and rent among 15,000+ properties and 800+ prime compounds across Egypt. It serves as the core marketplace for residential real estate transactions.
- Nawy Now A Sharia-compliant mortgage service enabling customers to purchase ready-to-move properties and pay with tailored installment plans for up to 7 years. Licensed by Egypt's Financial Regulatory Authority (FRA).
- Nawy Shares A regulated fractional property ownership platform enabling investors to purchase portions of real estate properties, allowing for property investment without full ownership requirements.
- Nawy Keys A rental service offering properties for rent in Egypt with no broker fees, featuring property management services, premium finishings, and a single point of contact for tenants.
- Nawy Unlocked A property monetization service helping owners monetize underutilized or unfinished properties through refurbishment, finishing, rental management, and financial support, enhancing property value and income generation.
Quantifiable outcome
- GMV grew 174%+ CAGR since 2020, reaching $1.4B by end of 2024
- +4 more outcomes
Companies that use Nawy
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Nawy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Nawy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Misr For Financial Investments (MFIC) / Synergy CapitalcoreCollaboration to support ijarah mortgages, raising $9.3M in funding. The partnership launched Egypt's first Ijarah-backed mortgage fund, raising EGP 443 million within 10 days.
- SmartCrowdcoreNawy acquired a majority stake in SmartCrowd, the UAE's first licensed fractional property investment platform, as part of its strategy to enter the GCC market.
- ROAcoreAcquisition of ROA, a property management solutions provider, to launch Nawy Unlocked - a service helping property owners monetize underutilized or unfinished properties through refurbishment and finishing services.
- 30+ Real Estate Developers (SODIC, Hyde Park, Mountain View, Ora Developers, etc.)corePartnership with 30+ developers for Nawy Now mortgage service, enabling financing on properties across 100+ compounds including SODIC, Hyde Park, Mountain View, Ora Developers, Marakez, and Orascom Development.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Nawy competitors and assessment
Company assessmentDirect peers
- Property Finder: Leading MENA property listing platform with strong presence in Egypt. Directly competes with Nawy Properties in residential brokerage listings and developer sales, sharing the same proptech marketplace model.
- Bayut: Major MENA real estate marketplace operating in the UAE and broader GCC. Comparable to Nawy as a digital property listings platform with developer partnerships and end-consumer search functionality.
- SmartCrowd: UAE's first licensed fractional property investment platform, in which Nawy acquired a majority stake in July 2025. Directly overlaps with Nawy Shares and is now part of the Nawy ecosystem for GCC market entry.
Broad incumbents
- Zillow: Global benchmark for digital real estate marketplaces. Useful comparable for the consumer-facing listing and brokerage model Nawy operates, though operating in a mature US market with mortgages as an integrated offering.
- Compass: Tech-enabled residential brokerage combining agent network with digital tools. Comparable to Nawy's hybrid self-serve + consultant approach, though Compass is far larger and US-focused.
- Redfin: Online residential brokerage and portal with integrated mortgage origination. Strong analogue for Nawy's combined brokerage + mortgage (Nawy Now) value proposition at scale.
- OLX (real estate vertical): General classifieds platform with significant real estate vertical in Egypt. Competes with Nawy Properties for organic property search traffic and SMB/individual listings.
Emerging players
- NoBroker: Indian proptech eliminating broker fees for rentals and sales, comparable to Nawy Keys' zero-commission rental model. Useful emerging-market benchmark for broker-disintermediation monetization.
- Habi: Latin American proptech offering streamlined residential transactions with integrated financing. Comparable to Nawy in combining search, brokerage, and mortgage in an emerging market context.
- QuintoAndar: Brazilian proptech with integrated rental management, brokerage, and financing. Closest emerging-market analogue to Nawy's vertically integrated property + financial services stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nawy social profiles
Digital presenceNawy compliance and trust
Trust signalCompliance2 records
Nawy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nawy leadership team
Management profileNumber of profiles
Profiles7 records
Nawy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nawy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nawy M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nawy
What does Nawy do?
Nawy operates a fully integrated real estate ecosystem in Egypt offering property search and brokerage across 800+ compounds and 15,000+ properties, complemented by Sharia-compliant mortgage financing (Nawy Now), fractional property ownership (Nawy Shares), broker-free rental management (Nawy Keys), and property monetization through renovation services (Nawy Unlocked). The platform connects individual property buyers, sellers, renters, and investors with developers and agents through a digital marketplace supplemented by field sales consultants.
Is Nawy a public or private company?
Nawy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nawy founded?
Nawy was founded in 2016. It employs 1,001 to 5,000 people.
Where is Nawy based?
Nawy is headquartered in Cairo, Egypt, in the Africa region.
How does Nawy make money?
Five revenue lines are on record. Real Estate Brokerage is the primary driver. The others are mortgage Financing (Nawy Now), fractional Ownership (Nawy Shares), property Rental Management (Nawy Keys) and property Renovation (Nawy Unlocked).
Who are Nawy's main competitors?
Direct peers on record are Property Finder, Bayut and SmartCrowd. Broad incumbents are Zillow, Compass, Redfin and OLX (real estate vertical). Emerging players are NoBroker, Habi and QuintoAndar.
Does Nawy have an API?
No public API is recorded for Nawy.
What industry is Nawy in?
Nawy's product category is Real Estate Marketplace and Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 5312 and its SIC code is 6531.