Jollywise

What Jollywise does

Jollywise is a Brighton, UK-headquartered digital production agency founded in 2006 that designs and develops interactive digital content — games, mobile apps, websites, social content, and AR/experiential activations — for children's and family entertainment brands. Its technology stack spans Unity, Phaser.js, HTML5, React, Ionic/Capacitor, and AWS, with proprietary assets including the Jolly Good Game framework (a Phaser.js extension), Jollybase CMS, and an Adaptive Learning Engine tuned for educational content. The firm operates on a project-based professional services model, delivering custom work under quote-based pricing to enterprise clients, with its work distributed through those clients' platforms (BBC Bitesize/CBeebies/CBBC, Sky Kids, PBS KIDS, Nickelodeon, Cartoon Network, Disney apps, app stores, and more recently Roblox).

Its customer base is concentrated among tier-1 global entertainment IP holders, with long-standing relationships including BBC and Disney since the firm's founding year of 2006, alongside Nickelodeon, PBS KIDS (and RTL internationally), Cartoon Network, Universal, DreamWorks, Marvel Studios, eOne, and Beano Studios. Notable outputs include the PJ Masks Moonlight Heroes app (200M+ Android downloads), Carl's Collections (8.9M+ plays on PBS KIDS since November 2024), Climate Champions (1M+ challenges), and award winners such as Silverpoint (TIGA Best Role Playing Game 2023) and the Webby-winning Muppets Mahna Mahna game.

The company is privately held and founder-led by Jon Mason (ex-Disney), with a headcount in the 11-50 range. Business diversification efforts include productized White Label Games templates, an expansion onto Roblox (Jolly Hub and Jolly Racer), adoption of 'AI-driven experiences' as a 2023 hallmark, and the co-production of its own children's IP, 'Stan & Gran,' with Jellyfish Pictures for Channel 5's Milkshake.

Name

Jollywise

Legal name

Jollywise

Website

https://jollywise.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Jollywise is a Brighton-based digital production agency building games, apps, websites, social content, and AR experiences for children's entertainment brands including BBC, Disney, PBS KIDS, Nickelodeon, DreamWorks, and Universal.

Ownership category

akta.pro rank

Product category

Digital Content Production & Creative Agency Services for Kids and Family Entertainment

NAICS

Doll, Toy, and Game Manufacturing (339930), Graphic Design Services (541430)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Educational Games & Kids/Families Game Studios (MPAFAAAI)

akta.pro secondary industry

Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)

Keywords

• Digital content production
• Children's entertainment software
• Game development services
• Interactive media agency
• Mobile app development

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-based Digital Production: Jollywise generates revenue by creating custom digital content (games, apps, websites, social content, experiential activations) for entertainment brands. Projects are commissioned by major studios and broadcasters, typically on a per-project basis with development fees, with some projects expanding into additional iterations and updates.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jollywise is a digital production company that designs, develops, and delivers custom interactive digital content for global kids, family, and entertainment brands. Core deliverables include games (HTML5, Roblox, Unity), mobile apps, websites, social content, AR/experiential activations, illustration and animation, and creative/strategy services. The studio leverages proprietary frameworks (Jolly Good Game, Jollybase CMS, Adaptive Learning Engine) and serves clients such as BBC, Disney, Universal, DreamWorks, Nickelodeon, PBS KIDS, and Cartoon Network.

Product overview

Jollywise is a digital production company offering a comprehensive suite of services for kids, family, and entertainment brands. Their core offerings include Games Development (spanning White Label Games, Roblox Games, and custom game creation for HTML5, Unity, and mobile), Mobile Apps, Websites, Social Content, Experiential/AR activations, Creative Services (character development, UI/UX, branding), Illustration & Animation, and Strategy/Research services. They leverage proprietary technology including the Jolly Good Game Framework (Phaser.js extension) and Jollybase CMS. The company works with major entertainment brands including BBC, Disney, Nickelodeon, Cartoon Network, DreamWorks, and Universal.

Differentiator

Problem solved

Functional benefit

Brands

• Jollylabs: Jollywise's innovation hub focused on researching, developing, and creating fun digital content that is rapid response and evergreen.
• Jolly Good Game Framework
• Jollybase
• White Label Games

Products and services

• Games Development

Quantifiable outcome

• 8.9 million+ game plays for Carl's Collections since November 2024
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core, major, emerging, strategic, supporting and infrastructure.

• BBCcoreStrategic or Co-development Partner · 1 January 2006Long-standing partnership since 2006 with BBC spanning multiple projects including Silverpoint (TIGA award winner), Malory Towers, Horrible Histories Beastly Boxset, Hey Duggee, JoJo & Gran Gran, and BBC Bitesize educational content.
• DisneycoreStrategic or Co-development Partner · 1 January 2006Ongoing partnership with Disney from 2006 to present, creating social stickers, short-form videos, and digital content for franchises including Frozen, Moana, Toy Story, Pirates of the Caribbean, Aladdin, Big Hero 6, and Disney's 100 Years celebration.
• PBS KIDScoreStrategic or Co-development PartnerPartnership with PBS KIDS for educational games including Carl's Collections (top 5 game on PBS KIDS platforms), Elinor Wonders Why series, and PBS Education content. Includes collaboration with RTL for international distribution.
• Cartoon NetworkcoreStrategic or Co-development PartnerPartnership with Cartoon Network for Climate Champions campaign (1M+ challenges), Ben 10 website, and Powerpuff Yourself app. Climate Champions launched across 18 languages with WWF support.
• NickelodeoncoreStrategic or Co-development PartnerPartnership with Nickelodeon including Nick Jr. Leap educational app (Lovie Award winner) and ongoing projects. Works with Turner (CN's parent) on various initiatives.
• UniversalmajorStrategic or Co-development PartnerPartnership with Universal for Trolls shareables, Despicable Me toolkits, Jurassic World Dino Days, Back to the Future shareables, and Trolls Band Together AR filter (global activation).
• DreamWorksmajorStrategic or Co-development PartnerPartnership with DreamWorks for How to Train Your Dragon Game of Legends experiential activation and Dragons franchise physical gameshow concept.
• Marvel StudiosmajorStrategic or Co-development PartnerPartnership with Marvel Studios for Shazam Superhero Lab physical activations (9 sets touring Europe), Ant-Man shareables, and Xbox Kinect experiences for Guardians of the Galaxy, Captain Marvel.
• Sky KidsmajorStrategic or Co-development PartnerPartnership with Sky Kids for Aliens Love Underpants games (Cosmic Catapult and Planets of Pop), Ocean Rescue educational game, and Paddington games.
• eOne (Entertainment One)coreStrategic or Co-development PartnerPartnership with eOne for PJ Masks Moonlight Heroes game (200M+ Android downloads, Dad's Choice Award commendation) and Aliens Love Underpants.
• Beano StudiosmajorStrategic or Co-development PartnerPartnership with Beano Studios for Dennis the Menace games including Xtreme Dennis and Defend the Den tower defense game.
• Sesame WorkshopcoreStrategic or Co-development PartnerPartnership with Sesame Workshop (Sesame Street) for monsterize yourself game and social emotional learning games managing emotions.
• RobloxemergingTechnology or IntegrationJollywise developing Roblox games including Jolly Hub (internal Roblox world) and Jolly Racer (multiplayer racing game). Part of expansion into social gaming platforms.
• Jellyfish PicturesstrategicStrategic or Co-development PartnerCo-production partner for Jollywise's own IP 'Stan & Gran' TV show. Jellyfish's originals arm partnered on this project that will premiere on Channel 5's Milkshake.
• Peter RobinsonsupportingStrategic or Co-development PartnerResearch specialist with 15-year career in kids and family research. Works with Jollywise clients to ensure products are relevant and fun for audiences. Develops innovative research tools for young people's voices in product development.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationJollywise hosts many clients' systems and websites using AWS and maintains full development pipeline through Github and Jenkins.
• Graduate Recruitment BureausupportingOthersWorks with Brighton-based Graduate Recruitment Bureau to actively recruit staff from under-represented groups as part of inclusive hiring practices.
• Brighton Digital Media AcademysupportingOthersWorks with Brighton Digital Media Academy to attract students from under-represented backgrounds and financially less well-off areas for short placements.
• EcologisupportingStrategic or Co-development PartnerPartnered with Ecologi to achieve climate positive workforce status by offsetting every staff member's carbon footprint at work and at home. Funded 160 trees in first month and offset 11.25 tonnes CO2.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WildBrain: Canadian children's entertainment and digital media company owning major kids' IP (Teletoon, Peanuts, Strawberry Shortcake) and operating digital/AVOD platforms. Overlaps with Jollywise on kids' IP-driven digital content production and platform distribution.
• Team17: UK-listed video games label and developer. Adjacent in UK games-development ecosystem; much larger and broader in genre, but comparable as a UK-domiciled games business with services and IP-publishing capabilities.
• Epic Games (SuperAwesome): Epic Games acquired SuperAwesome, a kids' digital engagement and privacy platform. Epic's broader Roblox-competitive Unreal ecosystem and SuperAwesome's kids' tooling intersect with Jollywise's Roblox work and child-safe design specialism.
• Sumo Digital: UK-headquartered game developer and services business (publicly listed). Overlaps with Jollywise as a UK co-development partner for major brands, but operates at much greater scale and across mainstream (non-kids) gaming.

Direct peers

• Azoomee: UK-based kids' digital content and learning platform producing games, videos, and educational experiences for 5–12 year-olds. Comparable end-audience (children/families) and content categories (games + educational).
• Blue Zoo: London-based animation and interactive studio producing children's content (including digital and games) for major broadcasters and brands. Overlaps with Jollywise on kids' IP-driven digital production and entertainment brand client base.
• Preloaded: UK-based digital games studio that designs and develops games and interactive experiences for broadcasters, brands, and educational clients (including BBC and Sky). Most directly comparable peer given shared BBC/Sky kids-content work, similar boutique scale, and London/UK footprint.
• Mind Candy: UK kids' digital entertainment company behind Moshi Monsters and related properties, with digital product development for children's brands. Comparable in geography and kids' digital focus, though Mind Candy is more IP-owner-oriented than agency.
• Dubit: Leeds-based digital agency and games studio specializing in children's and tween entertainment, with clients across major IP holders. Comparable product mix (games, apps, video, social) and shared end-customer (kids/family entertainment brands).

Others

• Kids Industries: UK-based kids' and family brand consultancy and creative agency. Adjacent rather than directly competitive — overlaps on kids' brand strategy, licensing, and entertainment marketing work, but does not develop games/apps at Jollywise's depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/455467134
• Facebooken-gb.facebook.com/Jollywise
• LinkedInlinkedin.com/company/jollywise
• Instagraminstagram.com/jollyinstawise

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jollywise