BloomBox

What BloomBox does

BloomBox (legal entity Get Blooming, LLC) is a direct-to-consumer online garden center founded in 2016 by co-founders Chase and Dave as a passion project that scaled into a multi-state specialty plant retailer. The company sells locally grown live plants across eight categories — annuals, perennials, herbs, fruits and vegetables, shrubs, trees, native plants, and tropicals — alongside pre-planted containers, hanging baskets, DIY planter kits, soil and fertilizer, and seasonal bulbs. Customers are residential home gardeners and gift purchasers in the U.S. mid-Atlantic region, with the company's primary differentiator being a proprietary hand-delivery service using company staff, company vehicles, and open-top boxes that deliver orders directly to doors in 3–5 business days, avoiding third-party distribution entirely. Distribution is regional, currently covering 21+ counties across Pennsylvania, Delaware, New Jersey, and Maryland, supported by two physical sites: a headquarters and greenhouse in Lancaster, PA, and a second warehouse in Baltimore, MD.

The underlying technology stack is deliberately commodity: a Shopify-hosted e-commerce storefront with native iOS and Android mobile apps, supplemented by content marketing (BloomBlog), organic social presence across TikTok, Instagram, YouTube, and Facebook, and email/SMS remarketing including a VIP text club. The BloomBucks rewards program (1 point per $1 spent, redeemable up to $20) and a Plant Guarantee extending through December 31 of the purchase year provide retention and risk-reversal layers. The company's economics are bootstrapped — no institutional funding rounds, no parent entity, no acquisitions, no patents, and no public revenue disclosure are recorded in the source material — and operations are explicitly seasonal, with the website displaying a "CLOSED for the season" countdown between cycles.

Name

BloomBox

Legal name

Get Blooming, LLC

Website

https://getblooming.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BloomBox (Get Blooming, LLC) is a direct-to-consumer online garden center that hand-delivers locally grown plants and gardening supplies to residential customers across 21+ counties in Pennsylvania, Delaware, New Jersey, and Maryland via its own delivery fleet.

Ownership category

akta.pro rank

Product category

Online Garden Center & Plant Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Container Gardening Design, Planting & Maintenance (HSAIAFAN)

Keywords

• Online garden center
• Plant delivery service
• Gardening supplies retail
• Native plants nursery
• Hand-delivery plants

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plant and Gardening Product Sales: BloomBox generates revenue through direct e-commerce sales of plants (annuals, perennials, herbs, vegetables, shrubs, trees, natives, tropicals), pre-planted containers, hanging baskets, DIY planter kits, and soil/fertilizer supplies. All sales are one-time transactional purchases. Products are delivered via the company's own hand-delivery service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

BloomBox is a full-service online garden center that sells locally grown plants (annuals, perennials, herbs, vegetables and fruits, shrubs, trees, native plants, and tropicals), pre-planted containers, hanging baskets, DIY planter kits, and soil and fertilizer supplies directly to home gardeners. Orders are hand-delivered by BloomBox staff in open-top boxes to customers' doors across the mid-Atlantic US within 3-5 business days.

Product overview

BloomBox is a full-service online garden center offering locally grown plants, gardening supplies, and related products with a proprietary hand-delivery service. The core product portfolio centers on live plants across 8 categories (Annuals, Perennials, Herbs, Fruits & Veggies, Shrubs, Trees, Native Plants, Tropicals) plus ready-to-display items (Planted Containers, Hanging Baskets) and DIY options (Container Kits). The offering is supplemented by Soil & Fertilizer, Fall Bulbs, and seasonal sales. Unique to the business model is the proprietary hand-delivery in open-top boxes by company staff, differentiating from conventional e-commerce plant shipping. A BloomBucks rewards program and Plant Guarantee provide customer retention and confidence mechanisms. Mobile apps (iOS and Android) support customer shopping and order management. The company operates seasonally, sourcing primarily from local family-owned greenhouses in Pennsylvania, Maryland, Delaware, New Jersey, and Virginia, with tropicals sourced from Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuals Seasonal flowering plants that add instant color to porches, patios, and containers, grown locally by partner growers.
• Perennials Plants that return year after year, providing lasting color in gardens; BloomBox's specialty with hundreds of varieties at various price points.
• Herbs Fresh and aromatic herbs grown pesticide- and GMO-free by local growers, safe for gardens and native wildlife.
• Fruits and Veggies High-quality, locally grown vegetable and fruit plants enabling home gardens, with claimed average savings of 70% on food costs.
• Shrubs Well-rooted and acclimated shrubs, locally grown and hand-delivered, priced 40% cheaper than most retailers with delivery in 3-5 business days.
• Trees Trees ranging from 1 gallon to 7 gallon size, locally grown and averaging 50% cheaper than other online retailers, hand-delivered to ensure perfect condition.
• Native Plants High-quality, locally grown plants naturally suited to the regional growing zone, beneficial for pollinators and local ecosystems.
• Tropicals Tropical plants sourced from Florida, bringing exotic heat-loving varieties to customers in the mid-Atlantic region.
• Planted Containers Pre-planted, fully finished containers offering instant color for spaces, requiring only placement.
• Hanging Baskets Fresh hanging baskets marketed for summer celebrations and gifting, hand-selected and delivered.
• DIY Container Kits DIY kits containing everything needed to create custom container gardens, including plants, soil, and instructions.
• Soil & Fertilizer High-quality natural soil products and fertilizers that build soil structure to support garden growth.
• Fall Bulbs Spring flowering bulbs that bloom season after season, planted in fall for spring color displays.
• Hand-Delivery Service Proprietary delivery service in which BloomBox staff hand-deliver plants in open-top boxes directly to customers' doors in company vehicles, ensuring plants never bounce around in third-party distribution centers. Delivery arrives in 3-5 business days across 21+ counties in Pennsylvania, Delaware, New Jersey, and Maryland.
• BloomBox Mobile App (iOS) Native iOS application enabling customers to shop for plants, track deliveries, and manage their BloomBox accounts.
• BloomBox Mobile App (Android) Native Android application enabling customers to shop for plants, track deliveries, and manage their BloomBox accounts.

Quantifiable outcome

• Trees are 50% cheaper than other online retailers on average
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• My City Plants: Online plant retailer with curated indoor plant assortments and direct shipping. Smaller-scale direct peer sharing BloomBox's DTC delivery model but lacking the outdoor garden center breadth.
• The Sill: DTC plant brand selling houseplants and some outdoor varieties through e-commerce plus a small retail footprint. Direct peer in online plant retail, differentiated by indoor focus and brand-led positioning.
• Bloomscape: Online plant retailer delivering potted houseplants and some outdoor plants direct to consumers. Closest comparable to BloomBox's DTC plant e-commerce model, though Bloomscape is centered on indoor houseplants and ships nationwide via parcel carriers rather than regional hand-delivery.
• Léon & George: Premium online plant retailer delivering large, mature indoor plants in custom packaging. Comparable to BloomBox as a quality-positioned plant DTC brand with curated assortments, though focused on indoor plants shipped nationwide.

Emerging players

• Horti: Plant subscription and e-commerce retailer for indoor gardeners. Comparable to BloomBox as a plant-focused DTC operator, but with a recurring subscription model rather than seasonal one-time purchases.
• Terrain: Anthropologie-owned garden and outdoor lifestyle retailer (stores + e-commerce) selling plants, planters, and gardening supplies with a curated, design-forward positioning. Adjacent comparable to BloomBox's curated plant-and-supply assortment for design-oriented home gardeners.

Broad incumbents

• Lowe's Garden Center: National home improvement retailer carrying annuals, perennials, shrubs, trees, and gardening supplies. Competes in the same regional plant retail category as BloomBox, with the advantage of in-store pickup and broader assortment.
• Home Depot Garden Center: Largest US home improvement retailer with extensive garden center departments selling plants, shrubs, trees, and gardening supplies. Competes with BloomBox for the same home gardener customers in the mid-Atlantic but with broader assortment, pickup, and nationwide footprint.
• Walmart Garden Center: Mass retailer with seasonal garden centers stocking plants, soil, and basic supplies at low price points. Competes with BloomBox on price-sensitive plant purchases and on convenience for general-merchandise shoppers in the same geographies.

Regional players

• Brent & Becky's Bulbs: Mail-order and online bulb and perennial nursery serving the mid-Atlantic and broader US. Comparable to BloomBox as a regionally rooted online plant merchant, but with a narrower bulb-focused assortment and parcel shipping rather than hand-delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0SlDtibHGunOnS1I2DCumg?pbjreload=102
• Facebookfacebook.com/getblooming
• Instagraminstagram.com/getblooming
• TikToktiktok.com/@bloomboxtok
• LinkedInlinkedin.com/company/bloom-box

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BloomBox