What Goldfreeze does

Goldfreeze is a UK-based protective apparel brand specializing in cold-protection workwear and personal protective equipment (PPE) for workers operating in extreme temperature environments, including freezers, cold stores, chill rooms, and cryogenic facilities. The product range spans freezer and chiller clothing (jackets, trousers, coveralls, gilets, fleeces, quilted garments, thermal baselayers), insulated footwear and thermal socks, specialized gloves including touchscreen-compatible variants, headwear (hats, snoods, balaclavas), and adjacent lines covering logistics workwear, cryogenic PPE, food-safety equipment, and drying systems. The portfolio is organized into branded collections (TAIGA, PERFORMANCE, INUIT, POLAR, ALPINE, KANGIA, SNAG, WIKINGER, SHERPA, Endurance, Classic, Ice Diamond, and the FlexiTog System) targeting different performance and price tiers. Underlying technology centers on thermal insulation materials and garment construction for sub-zero and cryogenic exposure, with no proprietary software or AI components disclosed.

Goldfreeze operates as a brand of FlexiTog UK Ltd, with a European regional entity (FlexiTog EU B.V.) based in Helmond, Netherlands, and is part of the Global RefrigiWear Family, described as Europe's largest group of cold-protection workwear brands. The go-to-market combines direct-to-consumer e-commerce via flexitog.com with B2B trade account programs, phone-based direct sales (no automated phone system), downloadable CSV/PDF price lists, and an online ordering portal to support B2B procurement. The company ships worldwide, offers a 1-year warranty, free exchanges for fit issues, and free delivery on UK/European orders over £150. Revenue is generated through one-time hardware sales of PPE and workwear, with no subscription, SaaS, or service-based monetization evident. Certifications include ISO 9001 (quality) and ISO 14001 (environmental), alongside Cold Chain Federation membership.

Name

Goldfreeze

Legal name

Goldfreeze (brand of FlexiTog UK Ltd)

Website

https://goldfreeze.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cold-Protection Workwear (PPE)

akta.pro primary industry

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

akta.pro secondary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

Keywords

• Cold protection workwear
• Freezer clothing
• Cryogenic PPE
• Industrial cold weather gear
• Thermal protective equipment

Headquarters

HQ city

Sleaford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Workwear and PPE Sales: Goldfreeze generates revenue through the sale of cold-protection workwear including freezer jackets, gloves, footwear, headwear, and related PPE. The business model is primarily one-time hardware sales with optional professional services support through warranty and exchange programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Goldfreeze is a specialist cold-protection workwear brand that manufactures and supplies personal protective equipment (PPE) designed for use in freezer, chiller, cold store, and cryogenic environments. The product range spans insulated clothing, footwear, gloves, and headwear, supplemented by chiller workwear, logistics workwear, food safety equipment, and drying systems. Sales are conducted through an e-commerce platform and dedicated trade accounts, serving both industrial buyers and individual workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Freezer Workwear Insulated clothing, footwear, gloves, and headwear designed for workers operating in freezer and cold store environments. Targeted at industrial and food production workforces.
• Chiller Workwear Chiller-rated clothing, gloves, and footwear designed for workers in chilled, above-freezing cold environments. Targeted at food processing, retail, and logistics operations.
• Logistics Workwear Protective workwear suited to cold-chain logistics operations, including handling and distribution in temperature-controlled environments.
• Cryogenic PPE Specialized personal protective equipment for workers handling cryogenic substances and ultra-low temperature materials. Targeted at industrial gas, laboratory, and pharmaceutical operators.
• Food Safety Equipment Equipment supporting food safety compliance in cold-chain and food production environments. Targeted at food processors and cold-chain operators.
• Drying Systems Drying systems supplied to support worker hygiene and equipment care in cold and wet work environments.

Quantifiable outcome

• 98.5% of orders shipped in full

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Global RefrigiWear FamilycoreStrategic or Co-development PartnerGoldfreeze is now part of the Global RefrigiWear Family, which is Europe's largest group of cold-protection workwear brands. This strategic positioning provides brand credibility, scale benefits, and access to the broader cold-protection workwear market across Europe.
• FlexiTog UK LtdcoreOthersFlexiTog UK Ltd is the parent company operating the Goldfreeze brand. The company is headquartered in Neatishead, Norfolk, UK, and also operates FlexiTog EU B.V. based in Helmond, Netherlands. FlexiTog operates multiple brands including Goldfreeze, Fortdress, ColdTex, and Tessuto.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ansell: Global leader in protective gloves and PPE across industrial, healthcare, and life-sciences segments. Comparable in hand-protection products (freezer/chiller gloves) but operates at much larger scale with a broader, less cold-chain-specialized portfolio.
• Lakeland Industries: US-listed global manufacturer of protective clothing and PPE for industrial, hazmat, and cold-chain applications. Comparable PPE and protective-garment portfolio but with broader industry coverage (chemical, fire, cleanroom) than Goldfreeze's cold-chain focus.

Direct peers

• Engelbert Strauss: German workwear and PPE manufacturer-retailer with a strong European B2B and DTC footprint, including cold-weather and warehouse-appropriate garments. Closely comparable channel mix of e-commerce, trade accounts, and direct sales.
• Portwest: Irish-headquartered manufacturer and distributor of workwear, PPE, and safety footwear with a strong cold-weather and freezer range. Comparable multi-category B2B PPE model with global distribution and trade-account sales.
• Mascot International: Danish workwear brand selling trousers, jackets, and PPE across Europe to trades and industrial buyers. Comparable European multi-brand workwear model with focus on durability and trade-account distribution.
• Snickers Workwear: Swedish-origin workwear brand specializing in trousers, jackets, and PPE for tradespeople and warehouse workers. Comparable multi-category workwear assortment sold through trade distribution across Europe.
• RefrigiWear: US-based cold-protection workwear specialist and parent of the Global RefrigiWear Family that owns Goldfreeze. Directly comparable product category (freezer jackets, bibs, gloves, footwear) and overlapping customer base in cold-chain logistics and food processing.
• Helly Hansen Workwear: Norwegian workwear and outerwear brand with a dedicated workwear division serving construction, logistics, and cold-environment workers. Comparable in cold-weather apparel and footwear offerings and in serving industrial B2B customers.

Emerging players

• Bulwark Protection: Specialty workwear brand focused on flame-resistant and protective garments for industrial workers. Comparable specialist positioning and B2B workwear distribution model, with overlap in the protective apparel category though not specifically cold-environment.
• Showa Group: Specialist glove manufacturer with a dedicated cold-handling and freezer glove range. Comparable in freezer/cryogenic glove offerings and in serving food processing and cold-chain customers, but narrower scope (gloves only).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Flexitog
• Facebookfacebook.com/goldfreeze
• LinkedInlinkedin.com/company/goldfreeze

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldfreeze