Hayti

Name

Hayti

Legal name

Hayti, LLC

Website

https://hayti.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital News and Podcast Aggregation

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industries

Podcast Discovery & Recommendation Apps (MPACAKAF), Podcast Networks & Studio Platforms (MPAIADAC), Podcast Hosting & Distribution Platforms (MPAIADAB)

Keywords

• News aggregation app
• Podcast streaming app
• Black media platform
• Content curation platform
• Mobile media app

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Services: Hayti provides a free mobile application for consumers to access Black news and podcasts. The platform's terms indicate non-commercial use for consumers. Revenue generation mechanisms are not explicitly disclosed in available sources but may involve advertising, premium features, or B2B partnerships with publishers and podcasters.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hayti operates a free mobile application platform that aggregates news articles, videos, and podcasts from over 200 Black-owned publishers and 2,000+ Black podcasters into a single curated experience on iOS and Android. The platform enables users to personalize feeds, save content in custom folders, and share stories across social channels, while providing Black publishers and podcasters with expanded mobile distribution and audience reach.

Product overview

Hayti is a Black-owned mobile platform that aggregates digital content from Black publishers and podcasters. The core offering is the Hayti Mobile App, which combines news aggregation (200+ Black publishers) and podcast streaming (2,000+ Black podcasters) into a unified experience. The platform is supported by two dedicated partner programs: the Hayti Publisher Platform for news publishers seeking mobile distribution and monetization, and the Hayti Podcaster Platform for Black podcasters looking to grow their audience. Together, these products provide a comprehensive ecosystem for Black-owned media content.

Differentiator

Problem solved

Functional benefit

Products and services

• Hayti Mobile App A free mobile news and podcast aggregation application for iOS and Android that curates breaking news, top headlines, and podcasts from over 200 Black-owned publishers and 2,000+ Black podcasters. Designed for individual consumers seeking Black-perspective news and audio content in a single app, with personalized feeds, unlimited custom content folders, and multi-channel sharing.
• Hayti Publisher Platform A B2B content distribution platform enabling Black-owned newspapers, magazines, and digital publications to distribute their articles through the Hayti mobile app, driving mobile traffic to their own websites and supporting content monetization. Governed by the Hayti Publisher Terms of Service.
• Hayti Podcaster Platform A B2B platform providing Black podcasters with expanded audience reach through curated discovery inside the Hayti app, governed by the Hayti Podcaster Terms of Service which grants Hayti a non-exclusive, perpetual, worldwide, royalty-free license to link to and distribute the podcast.

Quantifiable outcome

• 200+ Black publishers providing news content
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Black Podcasters AssociationcoreStrategic or Co-development Partner · 21 June 2023Strategic partnership announced on June 21, 2023, expanding Hayti's podcast content through the Black Podcasters Association network. This partnership solidified Hayti's position as the largest Black-owned podcast app with over 2,000 podcasts from Black hosts.
• Black Owned Media (BOMESI)supportingGTM or Marketing PartnerHayti is affiliated with Black Owned Media and displays the BOMESI (Black Owned Media Equity Stewardship Initiative) badge on their platform, signaling their commitment to Black media ownership and community standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Essence: Essence is a long-running Black culture and lifestyle media brand spanning digital, print, and events. It targets the same Black audience as Hayti with overlapping lifestyle, entertainment, and news content, though as an established multi-format incumbent.
• Spotify: Spotify is the dominant global podcast and music streaming platform. It overlaps with Hayti on the podcast aggregation and listening experience but operates at vastly greater scale and is a broad incumbent rather than Black-focused.
• Black Enterprise: Black Enterprise is an established Black-focused media brand covering business, money, and careers. It serves a similar Black audience and overlaps with Hayti's content categories, but operates as an incumbent producer rather than aggregator.
• Apple Podcasts: Apple Podcasts is the default iOS podcast listening and discovery platform. It is comparable to Hayti's podcast product as a distribution and listening hub, but as a general-purpose incumbent without Black-focused curation.

Direct peers

• Flipboard: Flipboard is a mobile-first news aggregation platform that lets users follow topics and publishers for a personalized feed. It is directly comparable to Hayti in aggregation model and personalized-feed UX, though not focused on Black media.
• Ground News: Ground News is a news aggregation app that surfaces stories across the political spectrum with bias and factuality ratings. It is comparable to Hayti as a mobile news aggregator offering a curated perspective-driven feed.
• Blavity: Blavity is a Black-owned media and news platform covering culture, politics, and lifestyle. It is directly comparable as both serve Black audiences with curated news and editorial content, though Blavity also produces original content while Hayti aggregates.
• TheGrio: TheGrio is a Black-focused news and lifestyle platform providing news, opinion, and entertainment content for African-American audiences. It directly competes with Hayti for Black news consumers, though as a producer rather than aggregator.
• Pocket Casts: Pocket Casts is a popular podcast aggregation and listening app for iOS and Android. It is directly comparable to Hayti on the podcast side for its discovery, following, and listening functionality.

Emerging players

• Podimo: Podimo is a podcast platform focused on curated discovery and creator monetization. It is comparable to Hayti's podcast side as an emerging player with curated-discovery features, though operating in European and Latin American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/haytiapp
• LinkedInlinkedin.com/company/eboniapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayti