Chokhi Dhani

What Chokhi Dhani does

Chokhi Dhani Resorts Pvt. Ltd. is a privately held, family-owned Indian hospitality group founded in 1990 by Mr. Gul Vaswani and headquartered in Jaipur, Rajasthan. The company operates five owned resort/hotel properties in India — the Ethnic Resort Jaipur (flagship 5-star), Pink Pearl Hotel Jaipur, The Palace Hotel Jaisalmer, Desert Camp Jaisalmer, and Aangan Indore — alongside Rajasthani-themed fine dining venues in Dubai and London and a Village Fair & Restaurant franchise network with operational units in Meerut, Sonipat, and Panchkula. Its core offering is an integrated destination experience combining heritage-themed accommodations, traditional Rajasthani cuisine, folk performances, and large-format wedding/event venues (capacities ranging from ~50 to 1,000+ guests), targeting leisure travelers, destination wedding clients, corporate event buyers, and day visitors.

The company makes money through a diversified mix of on-premises revenue streams (room nights, F&B, village fair tickets, wedding packages, corporate events) supplemented by licensing/royalty income from franchise partners and e-commerce transaction revenue from its Chokhi Dhani Foods packaged-food marketplace. Pricing is quote-based rather than publicly disclosed, with seasonal packages and dedicated regional sales offices in Gurugram and Mumbai supporting enterprise and wedding bookings. Operations run on third-party booking and property management platforms (Swiftbook, Staahmax) rather than proprietary technology, and the group has extended into adjacent operating subsidiaries including Kalagram (handicrafts), Rigid Industries and Haus Luxuriant (furniture/fit-out), Chokha Punjab (Punjabi dining), and Pink Pearl Fun City (water park), giving the brand a broader lifestyle footprint while keeping the core hospitality business as the dominant revenue anchor.

Name

Chokhi Dhani

Legal name

Chokhi Dhani Resorts Pvt. Ltd.

Website

https://chokhidhani.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Heritage Hospitality and Cultural Resorts

NAICS

Museums, Historical Sites, and Similar Institutions (712), Amusement and Theme Parks (71311), Amusement, Gambling, and Recreation Industries (713)

SIC

Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Desert Luxury Resorts (THAGACAC)

akta.pro secondary industries

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG), Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality) (THAHAKAH)

Keywords

• Heritage resort hospitality
• Destination wedding venues
• Cultural village experiences
• Luxury heritage hotels
• Ethnic fine dining

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Luxury Hotel & Resort Accommodations: Revenue from 5-star resort stays across 5 properties in India (Jaipur Ethnic Resort, Pink Pearl Hotel Jaipur, Palace Hotel Jaisalmer, Desert Camp Jaisalmer, Aangan Indore). Includes various room categories from Executive Cottages to Royal Suites with private pools.
2. Fine Dining & Restaurant Services: Multiple on-site restaurants across properties serving Rajasthani, Indian, Continental, and Chinese cuisines. Revenue from dining experiences including Bindola Restaurant, Aarogosa Restaurant, Choupal, Chandi Mahal Bar, and Kesar Kyari outdoor dining.
3. Village Fair & Cultural Experience: Immersive Rajasthani village-themed entertainment featuring folk performances, puppet shows, camel/boat rides, traditional cuisine served in ethnic style. Revenue from day visitors and package bookings.
4. Wedding & Event Hosting: Major revenue stream from destination weddings, corporate events, and celebrations. Venues include Hawa Mahal Lawn (150 seating), Surangi (200-250), Pool Side Lawn (600-1000), Kund Terrace, Runjhun Indoor (50-60), Mandani Indoor (250-350). Full event planning services included.
5. Franchise Revenue: Franchise model for Village Fair & Restaurant concepts. Existing franchisees in Meerut, Sonipat, and Panchkula. Low FAR model with lower operating costs than industry average.
6. E-commerce - Chokhi Dhani Foods: Online marketplace selling authentic Rajasthani packaged foods and Indian grocery. Manufacturing unit in Jaipur produces traditional recipes without chemical preservatives.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Chokhi Dhani operates a portfolio of heritage-themed hotels, resorts, and village fair experiences across India, with international dining venues in Dubai and London. The company sells luxury accommodations, destination wedding and event services, ethnic fine dining, and cultural entertainment rooted in Rajasthani traditions. Adjacent revenue lines include a packaged foods e-commerce brand, handicrafts marketplace, franchise licenses for the village fair concept, and ancillary businesses such as furniture and a water park.

Product overview

Chokhi Dhani is a diversified hospitality group founded in 1990 by Mr. Gul Vaswani, offering a portfolio of hotels, resorts, village-themed dining experiences, and related services. The portfolio includes five distinct hotel/resort properties (Ethnic Resort Jaipur as the flagship 5-star resort, Pink Pearl Hotel Jaipur, Palace Hotel Jaisalmer, Desert Camp Jaisalmer, and Chokhi Dhani Aangan Indore), village fair/restaurant experiences in multiple cities, and a franchise program. The group has expanded into complementary ventures including Kalagram (handicrafts e-commerce), Chokhi Dhani Foods (packaged foods), Chokha Punjab (Punjabi dining), Pink Pearl Fun City (water park), Rigid Industries (furniture), and Haus Luxuriant (luxury interiors). International presence includes locations in Dubai and London. The company offers comprehensive wedding and event services with multiple themed venues across properties.

Differentiator

Problem solved

Functional benefit

Brands

• Kalagram: Platform preserving India's handicrafts and supporting local artisans
• Rigid Industries
• Chokhi Dhani Foods
• Chokha Punjab
• Pink Pearl Fun City
• Haus Luxuriant

Products and services

• Chokhi Dhani Ethnic Resort, Jaipur 5-star luxury heritage resort in Jaipur offering Rajasthani-themed accommodations, multi-cuisine dining (Bindola, Aarogosa, Choupal, Chandi Mahal Bar, Kesar Kyari), spa, and wedding/event venues.
• Pink Pearl Hotel by Chokhi Dhani, Jaipur Family-friendly hotel in Jaipur with executive, premium, and suite rooms, multi-cuisine dining, banquet halls, a wedding garden for up to 1000 guests, and conference facilities, adjacent to Pink Pearl Water Park.
• Chokhi Dhani The Palace Hotel, Jaisalmer Royal Rajasthani-themed palace resort in Jaisalmer with heritage-style interiors, traditional artwork, Palace Suites, Royal Rooms, Royal Suites, in-house restaurants (Bindola, Aarogosa), and wedding venues.
• Chokhi Dhani Desert Camp, Jaisalmer Luxury desert camp experience near Jaisalmer featuring Swiss Camps, Deluxe Camps, and Royal Deluxe Camps with Rajasthani décor, camel rides, jeep safaris, folk performances, bonfires, and traditional dining.
• Chokhi Dhani Aangan, Indore Cultural resort in Indore inspired by royal Rajasthani heritage with Royal Suites, Royal Cottages, and VIP Royal Cottages, wedding gardens for up to 1000 guests, Samaroh Banquet Hall, water park, village fair experiences, and cultural performances.
• Chokhi Dhani Village Fair & Restaurant, Jaipur Ethnic Rajasthani village-themed restaurant and experience center with hut-shaped structures, folk performances, camel/boat/bullock cart rides, Kalagram artisan market, traditional dining, and cultural activities for day visitors.
• Chokhi Dhani Village Fair & Restaurant Franchise Franchise license for the Chokhi Dhani village-themed hospitality concept, offering a globally recognized brand, high brand equity, a low FAR model, and operating costs claimed to be lowest in the industry.
• Kalagram - The Artisan Village Handicrafts marketplace preserving India's handicrafts and supporting local artisans, offering authentic Rajasthani artifacts and souvenirs online.
• Chokhi Dhani Foods Online marketplace and packaged food brand delivering authentic Rajasthani recipes and Indian packaged foods, produced in a Jaipur manufacturing unit without chemical preservatives or taste enhancers.
• Chokha Punjab, Jaipur Punjabi-themed dining experience in Jaipur celebrating food, music, and culture with authentic Punjabi cuisine, cultural performances, and traditional ambiance.
• Chokhi Dhani Dubai Rajasthani-themed fine dining in Dubai offering authentic cuisine and cultural performances for the local and tourist market.
• Chokhi Dhani London Authentic Indian fine dining in London featuring royal cuisine and cultural ambiance, targeting the UK and European market.
• Destination Wedding & Event Services Full-service wedding and event hosting with on-site venues including Hawa Mahal Lawn (150 seating), Surangi (200-250), Pool Side Lawn (600-1000), Kund Terrace, Runjhun Indoor (50-60), and Mandani Indoor (250-350), plus planning and catering.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Franchise Partners (Meerut, Sonipat, Panchkula)coreChannel Partner/ Reseller/ DistributorFranchise partners operating Village Fair & Restaurant locations across India. The franchise model offers low FAR (Floor Area Ratio) requirements enabling replication in any land with limited footfall. Partners benefit from globally recognized brand generating 2M+ tourists and high brand equity. Operating costs claimed to be lowest in industry leading to higher profitability.
• Swiftbook (Online Booking Platform)coreTechnology or IntegrationThird-party booking and reservation management platform used across Chokhi Dhani properties for online room reservations and package bookings. Integrated booking links for Ethnic Resort Jaipur, Village Jaipur, Indore Hotel, and group inquiries.
• Staahmax (Property Management System)coreTechnology or IntegrationProperty management and booking system used by Pink Pearl Hotel, Palace Hotel Jaisalmer, and Desert Camp Jaisalmer for reservations and distribution management.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• ITC Hotels: Diversified Indian hospitality group operating luxury heritage and business hotels (including WelcomHeritage); competes with Chokhi Dhani for cultural-tourism and event-driven revenue in Rajasthan.
• Club Mahindra (Mahindra Holidays & Resorts): Largest Indian resort network with vacation-ownership model across multiple destinations; comparable as a domestic leisure-resort competitor in the same experiential Indian travel category.
• Taj Hotels (Indian Hotels Company): Largest Indian luxury hotel operator with multiple heritage palace properties (Rambagh Palace, Jai Mahal Palace) in Rajasthan; broad incumbent competing for the same cultural-luxury wedding and leisure segment as Chokhi Dhani.
• The Leela Palaces, Hotels and Resorts: Indian luxury hospitality chain with palace-style resorts and cultural experiences; competes in the same premium leisure and destination wedding category as Chokhi Dhani.

Regional players

• Royal Orchid Hotels: Mid-to-upper-scale Indian hotel chain with strong presence in secondary cities; relevant peer for Chokhi Dhani's Tier 2/3 city expansion and franchise positioning.

Emerging players

• Brij Hotels: Curated collection of boutique heritage hotels across India; competes for the experiential-luxury segment with a focus on regional authenticity similar to Chokhi Dhani's model.

Direct peers

• Sujan Hotels & Resorts: Boutique luxury Indian hospitality brand focused on authentic, culturally immersive experiences in Rajasthan and beyond; closely comparable to Chokhi Dhani's heritage immersion positioning.
• Oberoi Hotels & Resorts: India's leading luxury hotel chain operating heritage and palace-style properties (e.g., Rajvilas Jaipur, Umaid Bhawan) — directly comparable to Chokhi Dhani's luxury heritage resort positioning in Rajasthan.
• WelcomHeritage (ITC subsidiary): Indian heritage hotel consortium offering palace and haveli stays with cultural experiences; the most direct competitor to Chokhi Dhani's heritage-immersive accommodation model.

Others

• Brijwasi Mithai / Bikanervala: Established North-Indian ethnic food, sweets, and restaurant brand; relevant as a comparable for Chokhi Dhani's diversified F&B and packaged-foods extension (Chokhi Dhani Foods, Chokha Punjab).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ChokhiDhani
• YouTubeyoutube.com/@chokhidhanigroupofficial
• Facebookfacebook.com/chokhidhanivillagejaipur
• LinkedInlinkedin.com/company/chokhi-dhani
• Instagraminstagram.com/chokhidhanivillage
• Pinterestin.pinterest.com/chokhidhanigroupofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chokhi Dhani