Messebau Ebert

What Messebau Ebert does

Messebau Ebert is a German trade show construction and spatial brand-staging specialist founded in 1993 and headquartered in Birkenfeld/Pforzheim. The company offers a full-service exhibition lifecycle covering consulting, 3D design by an in-house team of creative interior architects, planning, production coordination through a "Made in Germany" supplier network, logistics, on-site assembly, and storage in a 4,000 m² high-bay warehouse with crane and forklift access. Beyond exhibition stand construction, the firm operates shops/retail interior design and event management service lines, plus a rental furniture (Mietmöbel) catalogue available for rent, lease, or purchase.

The company sells almost exclusively through project-based direct B2B relationships, targeting enterprise clients in the jewelry and watch industry as its primary vertical (Buben & Zörweg, Gellner, Bedra, Henrich & Denzel, Vilmas, Barbara Haas, Sondermann), with additional exposure to industrial and precision-manufacturing exhibitors (Zecha, DBK, Star Micronics, Enayati). Pricing is quote-based with staged milestone payments (e.g., 70% ahead of show start for rentals, 30/50/20 split for purchased stands); additional assembly labor is billed at €65/hour.

Messebau Ebert is structured as a privately held sole proprietorship (Einzelunternehmen) owned by founder Helga Ebert, with Uwe Klittich on the management board handling consulting and data protection. The company operates with approximately 10 employees, maintains a German headquarters with limited international presence (Italy, Austria, Portugal, Switzerland, Netherlands via trade show service delivery), and discloses no external funding, no subsidiaries, and no material M&A activity.

Name

Messebau Ebert

Legal name

Messebau Ebert

Website

https://messebau-ebert.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Messebau Ebert is a German full-service trade show construction and spatial brand-staging specialist serving primarily jewelry, watch, and industrial-manufacturing exhibitors across Germany and Europe, with 3D design, production coordination, logistics, and 4,000 m² of high-bay warehouse storage.

Ownership category

akta.pro rank

Product category

Trade show and exhibition construction services

NAICS

Indoor and Outdoor Display Advertising (54185), Interior Design Services (541410)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL), Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Trade show construction
• Exhibition booth design
• Retail interior design
• Event management services
• Rental furniture

Headquarters

HQ city

Birkenfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Stand Construction and Rental: Custom-designed and manufactured exhibition stands available for rental (with 70% upfront payment and remainder at show start) or conventional purchase (30% at order, 50% before show, remainder after completion). Rental includes logistics, assembly, and storage. 'Made in Germany' quality through a coordinated network of experienced suppliers.
2. Rental Furniture: Large selection of rental furniture for events, trade shows, congresses and conferences. Customers can rent, buy, or lease furniture. Additional inventory includes display cases and counters.
3. Shops / Retail / Interior Design: Individual retail space design including interior architecture, point-of-sale presentation design, just-in-time logistics and on-site assembly for shops and showrooms.
4. Event Services: Event concept development, preparation, setup and teardown services tailored to client budgets and venue requirements. Individual solutions coordinated through the company's supplier network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Messebau Ebert is a full-service spatial brand staging company providing trade show booth construction (Messebau), retail/shop interior design, and event services, covering consulting, 3D design, planning, production, logistics, assembly, and storage. The company complements these with a rental furniture (Mietmöbel) program for events, trade shows, congresses, and exhibitions, with rent, lease, or purchase options, and additional display cases and counters.

Product overview

Messebau Ebert is a full-service spatial brand experience company offering three integrated service areas: (1) Trade Show Construction (Messebau) — a comprehensive service covering consulting, 3D design, planning, production, logistics, assembly, and storage across 4,000 m² of warehouse space; (2) Shops/Retail/Interior Design — retail shop design, point-of-sale presentations, and interior design with just-in-time logistics and installation; (3) Event Services — event concept, production, delivery, setup, and teardown management. All services emphasize 'Made in Germany' quality. The company also offers rental furniture (Mietmöbel) as an add-on service for events, trade shows, and congresses, with options to rent, purchase, or lease.

Differentiator

Problem solved

Functional benefit

Products and services

• Messebau (Trade Show Construction) Full-service trade show booth construction delivered to B2B clients across consulting, 3D design, planning, production through a coordinated supplier network, logistics, on-site assembly, and post-event storage in a 4,000 m² warehouse. Offered as rental or conventional purchase for brands exhibiting at trade fairs in Germany and internationally (Italy, Austria, Portugal, Switzerland, Netherlands).
• Shops/Retail/Interior Design Individual retail space design service for shops, showrooms, and point-of-sale environments, covering needs analysis, creative interior architecture, POS presentation design, just-in-time logistics, and on-site assembly by the firm's professional installers. Targeted at retail brands and shop owners seeking bespoke store interiors.
• Event Services End-to-end event management service for corporate events, congresses, and conferences, including concept development, production of individualized solutions, venue-tailored delivery and pickup, and professional setup and teardown. Focused on stress-free, budget-appropriate execution for clients.
• Mietmöbel (Rental Furniture) Rental furniture service for events, trade shows, congresses, and exhibitions, offered with rent, purchase, or lease options and additional inventory including display cases (vitrinen) and counters. Sold to corporate clients and exhibitors needing flexible furniture solutions alongside the firm's trade show and event services.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• TannedesignminorImplementation/ SI/ Consulting PartnerCreative agency responsible for the design and implementation of Messebau Ebert's own website, indicating a long-standing working relationship.
• WürthminorChannel Partner/ Reseller/ DistributorStandard tools and fixings supplier for assembly and construction operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Octanorm: Leading global manufacturer of modular exhibition stand systems (and Messebau Ebert's long-standing partner). Highly comparable because both serve exhibition booth construction and stand design, with Octanorm supplying the modular components Messebau Ebert integrates into custom stands.
• Expomobil: German provider of mobile and modular exhibition/trailer solutions and a listed Messebau Ebert partner. Overlapping offering in portable booth systems and exhibition logistics for trade show customers.
• fern exposition: Mid-sized German booth design and build firm serving trade show exhibitors with custom exhibition stands, similar in service scope and customer base to Messebau Ebert, including Germany and international trade show delivery.
• MBBS (Messebau Brockmann): German exhibition stand construction and design firm offering full-service booth creation. Comparable as another mid-sized German MICE booth builder targeting similar B2B verticals and trade shows.
• Gahrens + Battenfeld: German full-service exhibition stand builder with design, production, logistics, and event services. Direct competitor to Messebau Ebert, both targeting premium German B2B and consumer brands with end-to-end booth design-and-build offerings.

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair organizers and venue operators. Although a fair organizer rather than a booth builder, it is central to the same ecosystem where Messebau Ebert delivers stands and shapes demand for booth construction services.

Others

• Walz Der Schreiner: Custom carpentry/millwork workshop and long-standing Messebau Ebert partner producing wood elements for exhibition stands. Comparable as a boutique craft supplier in the booth construction stack.
• Dekolight: Lighting solutions vendor and Messebau Ebert partner supplying lighting for exhibition stands and retail interiors. Comparable as a supplier in the brand-staging value chain rather than a direct competitor.
• RK Werbetechnik: German signage and advertising-technology partner of Messebau Ebert that supplies branded signage and large-format graphics for exhibition stands. Comparable as an enabling/supply-side partner in the booth construction value chain.

Emerging players

• Studio Bachmannkern: Boutique German design/architecture studio working on brand spaces, showrooms, and exhibition booths. Comparable in the sense of combining spatial/3D design with brand staging for premium clients, albeit at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/pages/biz/birkenfeld/Messebau-Ebert-269650626386369
• LinkedInlinkedin.com/company/helga-ebert-messebau-ebert

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Messebau Ebert