Radio Viva FM

Name

Radio Viva FM

Legal name

Radio Viva SRL

Website

https://vivafm.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting Services

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Regional radio broadcasting
• Fm dab streaming
• Music entertainment programming
• Radio advertising services
• Live event broadcasting

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising and Sponsorship: Radio advertising sales constitute the primary revenue stream. The station offers advertising packages across FM, DAB, and live streaming platforms with targeted geographic coverage options. Contact: toll-free number 800 904290 or [email protected]

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Radio Viva FM is a regional radio station that broadcasts music, news, and entertainment programming across Northern Italy via FM, DAB, and live streaming, supplemented by mobile apps, smart device integration, podcasts, and live events. It sells advertising airtime to local and regional businesses across its multi-platform coverage.

Product overview

Radio Viva FM is a Northern Italian regional radio station founded in 1998, operated by Radio Viva Srl under President Diego Maioli. The station broadcasts from Gavardo (Brescia) across FM, DAB digital, and live streaming platforms. The core product is live radio programming from 6:00 to 22:00, featuring music, information, and entertainment. Key programs include morning shows (L'Ora dei Galli, Superviva), midday shows (Viva Top Generation, Viva in the Box), afternoon programming (Sound Academy with dance music focus), evening drive-time (Viva Boys & Girls), and specialty weekend programs (Viva la Fuga, Viva Revolution, Clubbing). The station offers multi-platform accessibility via native iOS/Android apps, Amazon Alexa skill, Amazon Fire Stick TV app, and web streaming. On-demand replay is available through the podcast service. Additional offerings include event activations (Viva Fluo Run, Viva Estate Tour, Viva Snow Party), branded merchandise, music editorial content (Viva Music Discovery with lyrics and translations), and commercial advertising services across FM, DAB, and digital platforms. The station also produces annual Christmas songs and maintains active social media presence across Facebook, Instagram, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• FM Radio Broadcasting Traditional FM radio broadcasting service covering Northern Italy including Lombardy, Veneto, Trentino Alto Adige, Piedmont, and Emilia-Romagna regions on frequencies from 87.7 MHz to 107.9 MHz, for general listeners seeking music, news, and entertainment.
• DAB Digital Radio Broadcasting Digital Audio Broadcasting service covering Piemonte, Lombardy, Trentino, Veneto, Emilia-Romagna, and Liguria on various channel frequencies.
• Viva FM Mobile App Native mobile applications for Android and iOS devices enabling live radio streaming and podcast access from the Google Play Store and Apple App Store.
• Amazon Alexa Skill Voice assistant integration allowing users to listen to Radio Viva FM via Amazon Alexa devices using voice commands 'Alexa, avvia VivaFM' or 'Alexa, apri VivaFM'.
• Amazon Fire TV Stick App Dedicated application for Amazon Fire TV devices enabling radio listening on television screens.
• Viva FM Web Streaming Live internet radio streaming via the official website www.vivafm.it with real-time playback functionality, accessible worldwide.
• Podcast Service On-demand replay service for all main radio programs available through the website and major podcast platforms.
• Radio Advertising Services Radio advertising campaigns available on FM, DAB, and live streaming, with coverage across the station's entire broadcast area or targeted geographic zones, sold via a quote-based model to local and regional businesses.
• Viva Fluo Run Non-competitive 5km running/walking event featuring a fluorescent theme, neon accessories, laser shows, and DJ performances, marketed as the first Italian fluorescent party run, held in multiple Italian cities.
• Viva Estate Tour Summer event series featuring radio DJs, celebrity guests, music, and giveaways at outdoor venues across Northern Italy.
• Viva Snow Party Winter mountain event featuring live radio broadcasts, DJ sets, and entertainment at ski resorts such as Paganella.
• Viva Is Back Annual birthday celebration event featuring beach parties and entertainment at Coco Beach in Lonato del Garda.
• Viva FM Merchandise Branded merchandise including T-shirts (Sport Edition, standard) and caps (Pink Edition, Black Edition) distributed through radio games, contests, and promotional campaigns.
• Viva Open Day On-air studio experience allowing listeners to visit the radio studios and participate in live broadcasts, often tied to contest winners such as the Sound Academy '30 e Lode' challenge.

Quantifiable outcome

• Annual Viva Fluo Run attracts thousands of participants across 4-5 Italian cities including Monte Isola, Monza, Bergamo, Calvagese della Riviera, and Brescia
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Dolomiti Energia TrentinocoreGTM or Marketing Partner · 1 October 2025Basketball team partnership renewed for the 2025-2026 season. After the successful previous season culminating in Coppa Italia victory, the collaboration with the Trentino team continues. The white-and-black partnership aims to write another chapter of their shared history.
• FC SüdtirolcoreGTM or Marketing Partner · 1 October 2025Football club radio partnership confirmed for the new Serie B 2025-2026 season. After three seasons of collaboration in Serie B and a challenging 24/25 season concluded with a victorious second half and deserved survival, the club prepares to write another page of history.
• Volley Millenium BresciaminorGTM or Marketing Partner · 1 October 2023Volleyball club radio partnership renewed for the 2023-2024 Serie A2 season. Following a historic growth season that led the team to compete for promotion to Serie A1 and the Coppa Italia Final for the second consecutive year.
• Como 1907minorGTM or Marketing Partner · 1 October 2023Football club Heritage Partner relationship established from 2023-2024 season onwards. The partnership represents recognition of Como 1907's historical legacy.
• Coco Beach ClubcoreStrategic or Co-development PartnerVenue partner for summer events including Vivamania Summer Village live broadcasts from Coco Beach in Lonato del Garda (BS). Hosts the annual Viva Is Back beach party events.
• Caneva WorldminorGTM or Marketing PartnerTheme park and water park partner for events and promotional activities in the Garda area.
• SkiAreacoreStrategic or Co-development PartnerSki resort partnership for winter events including Viva Snow Party broadcasts from Paganella ski area, with live radio programming from mountain refuges and ski facilities.
• Paganella RallyminorGTM or Marketing PartnerMotorsport event partnership in the Paganella area.
• Elnòs Shopping BresciacoreStrategic or Co-development PartnerRetail partner hosting the Visual Digital Studio for live artist interviews and video content production. Home to Radio Viva FM's video production facility.
• Brixia BasketminorGTM or Marketing PartnerBasketball club partnership in the Brescia area.
• Aquila BasketminorGTM or Marketing PartnerBasketball club partnership with events including 'To the Tower' basketball event at Castel Beseno.
• FC SüdtirolcoreGTM or Marketing PartnerFootball club radio partner visible on partner page, covering Serie B matches and team activities.
• Corrix BresciaminorGTM or Marketing PartnerLocal sports organization partner in Brescia.
• Tour of the Alps (TOTA)minorGTM or Marketing PartnerCycling race partnership across the Alpine region.
• VisitCzechiaminorGTM or Marketing PartnerTourism partner promoting Czech destinations to Italian listeners.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Radio Monte Carlo: Italian national radio station under RTL 102.5 group, focused on adult contemporary and lifestyle programming. Comparable to Viva FM in commercial radio model and premium advertiser appeal, but operates nationally and is benchmark for premium-format radio economics.
• Radio Capital: Italian national talk-and-music radio station under the GEDI group, with a more adult/professional demographic. Comparable to Radio Viva FM in commercial radio model and multi-platform distribution (FM, DAB, streaming, podcast), though differentiated by talk-versus-dance format focus.
• Radio Italia: Italian national radio network focused on Italian-language pop music with strong TV/video extensions (Radio Italia TV). Comparable to Viva FM in music-format focus and Italian-language targeting, and provides a benchmark for how regional operators can extend into video and branded content.
• Radio 105: National Italian radio network targeting young adult listeners with contemporary and dance music. Highly comparable to Radio Viva FM in format, target demographic, and emphasis on dance-music programming (e.g., Viva FM's Sound Academy), making it a direct competitor for the same advertiser categories in the same Northern Italy footprint.
• RTL 102.5: Italy's largest national commercial radio network, broadcasting contemporary hit music across the full country. Directly comparable to Radio Viva FM in format (hit music, multi-platform distribution, live events), but operates at national scale rather than regional, making it both a competitor for advertisers and a benchmark for Viva FM's growth ceiling.
• Radio Deejay: National Italian radio station under the RTL 102.5 group, focused on contemporary music and entertainment with strong on-air personalities. Shares Viva FM's emphasis on personality-driven programming, listener interaction, and events; competes for overlapping audiences in Northern Italy.
• RDS (Radio Dimensione Suono): Major Italian national commercial radio network with contemporary music programming and strong digital/streaming presence. Comparable in target demographic (18-55), format, and revenue model (national advertising), and competes with Viva FM for the same Northern Italy advertising budgets at a much larger scale.

Regional players

• Radio Norba: One of Italy's largest regional radio networks, focused on Puglia and Southern Italy with strong events and community presence. Comparable to Radio Viva FM as a regional commercial radio success story that built national brand recognition through events and digital extensions, providing a comparable scale benchmark.
• Radio Subasio: Italian regional radio network primarily serving central Italy (Umbria, Marche) with strong local identity and event presence. Directly comparable to Radio Viva FM in regional broadcaster model, community engagement, live events, and multi-platform distribution, illustrating both the upside and the geographic ceiling of a regional operator.

Direct peers

• Virgin Radio Italy: Italian radio station under the Mediaset/RTL group, focused on contemporary rock and alternative music for younger listeners. Comparable to Radio Viva FM in being a branded, personality-driven commercial radio station competing for similar advertiser categories within overlapping Northern Italy coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/radiovivafmplay2behappy
• Instagraminstagram.com/radio_vivafm
• Xx.com/radiovivafm

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Viva FM