What Adexpres does

iProspect is a global digital marketing agency founded in 1994 and operating as a subsidiary of Dentsu Aegis Network. The company employs 8,000+ media specialists across at least seven markets (United States, Canada, Denmark, Germany, Spain, United Kingdom, and Latin America) and serves enterprise and global brand clients across multiple verticals including FMCG, Travel/Hospitality, Real Estate, and Media/Telecommunications. Named client engagements include Hilton, Cox Enterprises, Dubai Properties, Mitchum, and 1664 Bière.

The agency's service portfolio centers on Performance Marketing and Digital Strategy, supported by channel-specific specializations covering Search Engine Optimization, Paid Search (PPC), Programmatic Advertising, Retail Media, Paid Social, Video Advertising, Digital Out-of-Home, and Affiliate Marketing. Its proprietary 'Real World Experience Design' offering builds cross-platform ecosystems that integrate media, content, and commerce, supported by real-time testing and scaling capabilities. The company positions AI as a connective layer between human expertise and media execution.

iProspect generates revenue through professional services engagements with enterprise clients, using customized, non-publicly disclosed pricing models. Its go-to-market is consultative enterprise field sales, positioning the firm as a strategic transformation partner rather than a traditional media buying agency. Distribution is direct, leveraging its global footprint to serve multinational brand clients across regions. Recent recognition includes multiple award wins at the Outdoor Media Awards 2026 and the Festival of Media Global Awards 2026.

Name

Adexpres

Legal name

iProspect

Website

https://adexpres.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

iProspect is a global digital marketing agency and Dentsu Aegis Network subsidiary employing 8,000+ media specialists across seven markets to deliver performance marketing, digital strategy, and channel-specific services to enterprise brand clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Digital marketing services
• Performance marketing
• Search engine optimization
• Paid media advertising
• Programmatic advertising

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Professional digital marketing agency services including performance marketing, digital strategy, SEO, paid search, programmatic advertising, retail media, paid social, video advertising, digital OOH, and affiliate marketing. Services are delivered through 8,000+ media specialists globally to enterprise and brand clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

iProspect is a global digital marketing agency that delivers performance marketing, digital strategy, and channel-specific advertising services to enterprise brands. The agency offers SEO, paid search (PPC), programmatic advertising, retail media advertising, paid social, video advertising, digital out-of-home, and affiliate marketing solutions, supported by 8,000+ media specialists who design and scale cross-platform ecosystems blending media, content, and commerce.

Product overview

iProspect is a global digital marketing agency operating as part of the Dentsu network, offering a comprehensive suite of digital marketing services. The portfolio centers on Performance Marketing and Digital Strategy as core service pillars, supported by specialized channel offerings including SEO, Paid Search (PPC), Programmatic Advertising, Retail Media Advertising, Paid Social, Video Advertising, Digital OOH, and Affiliate Marketing. The agency also provides Real World Experience Design for cross-platform ecosystem development and Business Transformation consulting for media modernization. The company employs over 8,000 media specialists globally and emphasizes the integration of human ingenuity with artificial intelligence across all service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Services Data-driven marketing services that transform businesses through measurable outcomes, leveraging real-time optimization and cross-platform campaign management for enterprise clients.
• Digital Strategy Services Strategic consulting services that rewire growth by transforming how media is transacted through transparency, addressability, and automation across all channels.
• Search Engine Optimization (SEO) Organic search optimization services to drive incremental traffic and improve visibility in search engine results for enterprise brands.
• Paid Search (PPC) Pay-per-click advertising services for targeted keyword-based campaigns on search engines for enterprise brands.
• Programmatic Advertising Services Automated digital advertising buying services using algorithmic software for real-time ad placement optimization.
• Retail Media Advertising Advertising solutions targeting consumers at retail environments and retail media networks.
• Paid Social Services Social media advertising services across platforms including paid campaigns on social networks for enterprise brands.
• Video Advertising Services Video-based advertising campaign services across digital platforms and streaming environments.
• Digital OOH Advertising Digital out-of-home advertising services including DOOH screens and digital signage networks.
• Affiliate Marketing and Agile Measurement Solutions Partnership-based marketing and performance measurement solutions for tracking and optimizing affiliate campaigns.
• Real World Experience Design Cross-platform ecosystem design service blending media, content, and commerce to create seamless brand experiences across all touchpoints, powered by 8,000+ media specialists.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brainlabs: Independent digital media agency with strong programmatic and paid media capabilities; competes directly with iProspect for digital-first enterprise clients, particularly on paid search, programmatic, and performance media.
• Omnicom Media Group: Omnicom's media services network encompassing OMD, PHD, and Hearts & Science; competes head-to-head with iProspect for enterprise digital media budgets across paid search, programmatic, and commerce media.
• Publicis Media: Publicis Groupe's media services arm and a direct competitor, providing comparable digital media planning, buying, and performance services to global enterprise clients with similar scale and footprint.
• Croud: Digital marketing agency operating a global "Croud" network model focused on paid media, SEO, and programmatic; competes with iProspect for mid-to-large enterprise digital marketing mandates and digital transformation projects.
• IPG Mediabrands: IPG's media holding company competing directly with iProspect in global digital media planning and buying for enterprise clients, with overlapping capabilities in programmatic, paid social, and data-driven media.
• GroupM: WPP's global media investment group and the largest direct competitor to iProspect, offering overlapping programmatic, paid social, SEO, and data-driven media services to enterprise brands across the same geographies.

Emerging players

• Merkle: Dentsu's data-driven CRM and performance marketing agency; sibling brand within the Dentsu network offering overlapping services in data, analytics, and performance media that compete with iProspect for the same enterprise budgets.
• R/GA: Global creative and technology agency that competes with iProspect on integrated digital campaigns and innovation consulting for enterprise brands, particularly in digital transformation, product innovation, and connected commerce.
• Accenture Song: Accenture's creative and technology agency built through Droga5 and other acquisitions; increasingly competes with iProspect for large digital transformation mandates that blend consulting depth with campaign execution.

Broad incumbents

• Dentsu: iProspect's parent group operating broader creative, media, and customer experience services globally; sibling brand offering overlapping capabilities and competing for the same enterprise transformation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Adexpres
• LinkedInlinkedin.com/company/adexpres-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adexpres