EFFP

What EFFP does

EFFP (European Food and Farming Partnerships LLP) is a UK-based, partner-owned agri-food consultancy founded in 2004, structured as a Limited Liability Partnership registered in Lewes, East Sussex, with a headcount band of 11-50. The firm specialises in supply chain relationships and strategic sourcing of raw materials for food and agricultural businesses, operating across three core service areas \u2014 Strategy (strategic development, horizon scanning, market analysis, business planning), Sourcing (supply chain relationship building to add value, increase efficiency, reduce risk, and enhance sustainability), and Sustainability (farm-level regenerative practices, Scope 3-related programmes, and behavioural change). Additional offerings include Brexit planning support, regenerative farming advisory, and nitrogen use efficiency consulting delivered through the Innovate UK-funded NUE-Profits project.

The company's underlying technology is essentially non-existent as a proprietary platform: EFFP is a people- and relationship-led advisory practice whose assets are its partners' expertise, its 20-year network, and its content channels (Knowledge Bank blog, The R&R Files podcast). Revenue is generated through professional services engagements delivered directly to enterprise clients via partner-led relationships; pricing is quote-based, project-scoped, and not publicly disclosed. Distribution is direct enterprise engagement only \u2014 there is no channel, reseller, or platform-mediated go-to-market.

The customer base spans 50+ named organisations across enterprise food manufacturers (Kellogg's since 2013, Nestl\u00e9, Birds Eye, McCain, McDonald's), grocery retail (Tesco, Morrisons), catering (Compass Group), agricultural cooperatives (Camgrain since 2004, ~500,000 tonnes annually), logistics and agri-services (ADM, DHL, Bakkavor, Fresca, Molson Coors), and public-sector/industry bodies (Defra, NFU). The current four-partner team is Howard Radcliffe, Duncan Rawson, Andy Richardson (joined 2023 from Volac), and Peter Wortsman (prior Tesco buying team). Marketing relies on thought leadership content, conference speaking (e.g., Cool Farm Alliance), and a 20th-anniversary event hosted at the Canadian Embassy in June 2024.

Name

EFFP

Legal name

European Food and Farming Partnerships LLP

Website

https://effp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

EFFP is a UK partner-owned agri-food consultancy (founded 2004, LLP, 11-50 staff) specialising in supply chain relationships and strategic sourcing of raw materials for food manufacturers, retailers, caterers, and agricultural cooperatives across the UK and Europe.

Ownership category

akta.pro rank

Product category

Agri-food Supply Chain Consulting

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

akta.pro industry

PRIMARYBPAHAHAM

Sustainable & Responsible Supply Chain (ESG, Scope 3)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Operations & Supply Chain Consulting

SECONDARYBPAHACAK

Sustainability & ESG Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYEUAHAJAE

Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

Keywords

• Agri-food consultancy
• Supply chain management
• Strategic sourcing advisory
• Sustainability consulting
• Food supply chains

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consultancy Services: EFFP generates revenue through professional consulting engagements with food and agricultural businesses. Services include strategic development, supply chain relationship building, sustainability program design, and implementation support. The company works with boards, stakeholders, and teams across client organisations to deliver long-term strategic change.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EFFP is a niche agri-food consultancy specialising in supply chain relationships and the strategic sourcing of raw materials. The firm delivers three core service areas — Strategy (strategic development, horizon scanning, market analysis, business planning), Sourcing (building trust and collaboration within food and drink supply chains), and Sustainability (harnessing supply chain power for biodiversity and regenerative farming) — alongside strategic change management, Brexit planning, and research project participation.

Product overview

EFFP is a niche agri-food consultancy specializing in supply chain relationships and strategic sourcing of raw materials. The company offers three core service areas: Strategy (strategic development, horizon scanning, market analysis, and business planning), Sourcing (building trust and collaboration within food and drink supply chains to add value, increase efficiency, reduce risk, and enhance sustainability), and Sustainability (harnessing supply chain power to enhance biodiversity and implement regenerative practices at farm level). Additional services include strategic change management, Brexit planning support, and participation in research projects like the FINE nitrogen use efficiency initiative. The company also produces The R&R Files podcast as owned media content.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• FINE Project (Framework for Improving Nitrogen Use Efficiency)coreStrategic or Co-development Partner · 19 June 2023EFFP is a partner in the FINE project which aims to make nitrogen application as efficient as possible by equipping farmers with management systems and in-field analytics. EFFP supports development of new income opportunities for farmers and engages food businesses to reduce scope 3 emissions.
• Cool Farm AlliancecoreStrategic or Co-development PartnerEFFP presented at the Cool Farm Alliance Annual Conference discussing challenges food and drink companies face when scaling up regenerative farming programmes. The partnership involves thought leadership sharing and industry collaboration on sustainable agriculture.
• AgAnalystcoreStrategic or Co-development PartnerLead partner in the NUE-Profits project funded by Innovate UK, focused on nitrogen use efficiency and farm sustainability.
• University of LincolnminorStrategic or Co-development PartnerResearch partner in the NUE-Profits Innovate UK project for nitrogen use efficiency research.
• VelcourtminorStrategic or Co-development PartnerResearch partner in NUE-Profits project for agricultural research and farm trial capabilities.
• Hill Court Farm ResearchminorStrategic or Co-development PartnerFarm research partner in NUE-Profits project providing in-field trial capabilities.
• Navigate Eco SolutionsminorStrategic or Co-development PartnerSustainability solutions partner in NUE-Profits project.
• Canadian EmbassyminorOthersHosted EFFP's 20th anniversary event on supply chain resilience at Canada House.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SystemIQ: Systems-change advisory working on sustainable food and land-use transitions; comparable in blending strategy, sustainability, and multi-stakeholder supply-chain engagement.
• South Pole: Climate and sustainability solutions provider serving corporates on supply-chain decarbonisation; comparable in offering supply-chain sustainability advisory to food and FMCG clients.
• 3Keel: Boutique consultancy specialising in sustainable supply chains and food-system transitions; competes for similar enterprise mandates on supply-chain resilience and regenerative agriculture.
• Carbon Trust: Advisory firm helping businesses reduce carbon emissions across supply chains, with strong food and beverage sector exposure; overlaps directly with EFFP's sustainability and Scope 3 work.
• Anthesis Group: Global sustainability consultancy advising corporates on supply-chain ESG, carbon, and regenerative sourcing. Most direct overlap with EFFP's Strategy/Sourcing/Sustainability mix for food and agricultural clients.

Emerging players

• Forum for the Future: Non-profit sustainability consultancy focused on food, energy, and supply chains; overlaps with EFFP on regenerative agriculture and behaviour-change work, but operates on a mission-driven model.

Broad incumbents

• ERM (Environmental Resources Management): Global sustainability consultancy with deep agri-food practice; broader portfolio and scale than EFFP, but competes for the same enterprise sustainability and supply-chain mandates.
• KPMG Sustainability Services: Big 4 sustainability practice covering supply-chain ESG, Scope 3 reporting, and sustainable sourcing; competes for larger enterprise mandates that EFFP also targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/effp
• Facebookfacebook.com/sharer.php?u=https%3A%2F%2Feffp.com%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFFP