AgAnalyst
AgAnalyst Ltd is a UK-based AgTech company providing DataBaler, a subscription farm data integration platform that consolidates multi-format field and machinery data into secure field-level archives. The platform targets farmers, agronomists, and precision farming advisors seeking digital independence from equipment manufacturer data systems.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AgAnalyst does
AgAnalyst Ltd is a UK-based agricultural technology company founded in July 2021 by Jim Williams and Felipe Harrison, providing a subscription-accessed farm data integration platform called DataBaler. The platform accepts raw field and farm-operation data in any format and autonomously structures it into secure, field-level archives with accessible operational layers covering drilling, spreading, spraying, and harvesting activities. The company targets farmers, agronomists, and precision-agriculture advisors who seek digital independence from equipment manufacturer data systems, positioning itself as an alternative to vendor-hosted farm management platforms that monetize farmer data.
The product ecosystem is anchored by DataBaler as the core platform, complemented by DataBaler Scout (a mobile scouting app for in-field data capture), the NUE Calculator (a Nitrogen Use Efficiency analytics tool for fertilizer cost optimization), Precision Field Analytics (for interrogating land variability trade-offs between physical parameters such as conductivity, elevation, aspect, slope and economic indicators like yield, protein, and input prices), and AgAnalyst Academy (an educational initiative promoting precision farming best practices). Technology and research partnerships with Rothamsted (resistant black-grass), Assimila (satellite, weather, and yield forecasting), the University of Leeds (soil science), and FarmscanAg (autonomous control systems) extend the platform's domain depth. API integrations with major machinery manufacturers are being developed.
AgAnalyst operates a subscription-based revenue model accessed via a dedicated customer portal, targeting SMB farmers and individual agronomists. The company is privately held, incorporated in the UK, employs 1-10 people, and has no disclosed external funding or institutional backing. Headquarters are at 35 New Broad Street, London, with a registered office in Covent Garden and an additional general office in Lincoln. Customer distribution relies on direct digital channels, industry events such as Cereals 2023, and content-led marketing through the Academy. Leadership includes founder/CEO Jim Williams, who previously founded the National Farm Research Unit (sold to Map of Ag in 2016); COO Felipe Harrison, an Argentine farm manager-turned-data scientist; and CTO Ed Harding, who brings 16 years of Oracle data integration experience and 6 years leading geospatial integration at Map of Ag. The company has set 2027 KPIs targeting 2,000 subscribers, 10M farmer citizen science hectares, 100 data integrations, and operations across 8 countries, with on-boarding technicians being hired in Argentina, Brazil, and New Zealand to drive international growth.
AgAnalyst firmographics
Firmographics- Name
- AgAnalyst
- Legal name
- AgAnalyst Ltd
- Website
- https://aganalyst.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AgAnalyst Ltd is a UK-based AgTech company providing DataBaler, a subscription farm data integration platform that consolidates multi-format field and machinery data into secure field-level archives. The platform targets farmers, agronomists, and precision farming advisors seeking digital independence from equipment manufacturer data systems.
- Ownership category
- akta.pro rank
AgAnalyst industry classification
Industry- Product category
- Agricultural Technology / Precision Farming Software
- NAICS
- Crop Production (111)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs) (AFABAMAL)
Keywords
Where AgAnalyst is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
AgAnalyst business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- DataBaler Subscription: Subscription-based access to the DataBaler farm data integration platform and analytics services. Users access the platform through a customer portal with field data management capabilities.
- AgAnalyst Academy Training: Educational programs and best practice sharing for precision farming, including seminars and workshops at events like Cereals 2023.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AgAnalyst product offering
Product offeringCore offering
AgAnalyst offers a farm data integration and analytics platform, marketed under the DataBaler brand, that ingests raw field and machinery data in any format and autonomously structures it into a secure, per-field archive with layered operational views for drilling, spreading, spraying, and harvesting. The platform supports precision field analytics that interrogate land variability, a Nitrogen Use Efficiency (NUE) Calculator, and a DataBaler Scout mobile app for in-field scouting, sold primarily as subscriptions to farmers and agronomists who want digital independence from equipment manufacturers. Complementary educational services are delivered through AgAnalyst Academy.
Product overview
AgAnalyst offers a unified platform anchored by DataBaler, its core farm data integration platform that accepts raw field and farming operation data in any format and autonomously structures it into secure, accessible archives. The ecosystem includes DataBaler Scout (mobile scouting app for in-field data collection), the NUE Calculator tool for nitrogen use efficiency analysis, and Precision Field Analytics for interrogating land variability. AgAnalyst Portal provides customer access to these services, while AgAnalyst Academy delivers educational programs. The products work together to give farmers digital independence from machinery manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- DataBaler: Farm data integration platform that accepts raw data from fields and farming operations in any format and autonomously gives it structure and shape.
- DataBaler Scout
- AgAnalyst Academy
- NUE Calculator
Products and services
- DataBaler Farm data integration platform that accepts raw field data and farming-operation data in any format and autonomously gives it structure and shape, stacking data in a secure per-field archive accessible only to the user, with readily accessible layers for drilling, spreading, spraying, and harvesting operations. Sold on subscription to farmers and agronomists via the AgAnalyst Portal.
- DataBaler Scout Mobile scouting app for in-field data collection that captures scouting observations and feeds them into the DataBaler platform ecosystem, allowing agronomists and farmers to record field conditions during farm walks.
- NUE Calculator Subscription-gated Nitrogen Use Efficiency calculator that analyses field NUE performance against variables including protein, yield, and nitrogen applied, with an interactive dashboard that lets farmers compare NUE across years and identify fertiliser-cost savings opportunities.
- AgAnalyst Academy Educational initiative promoting best practice in precision farming through seminars, workshops and 'Precise Advice' clinics with progressive farmers, agronomists, and precision technologists, including sessions at industry events such as Cereals 2023.
Quantifiable outcome
- £1,588 saved on fertiliser costs in 2021 compared to 2019 on an 11.8 ha wheat field
- +1 more outcomes
Companies that use AgAnalyst
Customer profileSegments3 records
Ideal customer profiles2 records
AgAnalyst technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
AgAnalyst partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RothamstedcoreResearch partnership focused on resistant black-grass, one of the major challenges in UK agriculture.
- AssimilacorePartnership for satellite, weather, and yield forecasting capabilities to support precision farming analytics.
- University of Leeds (UoL)corePartnership focused on soil science research and expertise.
- FarmscanAgcorePartnership for autonomous control systems integration in agricultural machinery.
- Cereals EventminorIndustry event partnership for hosting AgAnalyst Academy: Making Precision Farming Pay seminars.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
AgAnalyst competitors and assessment
Company assessmentEmerging players
- Ag Leader Technology: Precision agriculture hardware and software provider offering yield monitoring, field data logging, and farm management. Comparable in delivering precision agriculture data collection and analytics; historically tied to Ag Leader's own displays but increasingly interoperable.
- xFarm Technologies: European digital agriculture platform providing farm management, field analytics, and sustainability reporting to farmers across multiple countries. Comparable as a subscription farm data platform with multi-country European expansion ambitions; overlapping target market of farmers and agronomists.
Broad incumbents
- CNH Industrial AFS Connect: Tractor and combine OEM (Case IH, New Holland, Steyr) offering integrated farm data management and telematics. Comparable as another major machinery-vendor data ecosystem that AgAnalyst positions itself against as a vendor-neutral alternative.
- John Deere Operations Center: OEM-led farm data platform from John Deere for collecting, viewing, and sharing field and machine data. Directly relevant as one of the incumbent machinery-vendor systems that AgAnalyst's 'digital independence' positioning is built against.
- Granular (Corteva): Farm management software business owned by Corteva, offering field records, agronomy insights, and financial planning. Comparable as a subscription FMIS/decision-support platform targeting row-crop farmers; differs in being tied to Corteva's seed and crop protection portfolio.
- Trimble Ag (Trimble Agriculture): Established precision agriculture software and hardware provider offering farm data management, field analytics, and equipment integration globally. Comparable in offering multi-vendor farm data workflows and precision agronomy tools, though Trimble operates a much broader hardware/software portfolio.
- Bayer Climate FieldView: Large-scale digital agriculture platform from Bayer collecting and analysing field data across millions of acres. Comparable as a subscription farm data and analytics platform; differs in being tightly linked to Bayer's seed/chemical portfolio and capturing farmer data on Bayer's terms rather than as a vendor-neutral alternative.
Direct peers
- Agrimetrics: UK agri-food data platform providing data services, analytics, and integration across the agricultural value chain. Comparable as a UK-based agricultural data infrastructure and analytics provider with overlap in data integration and analytics use cases for farmers and advisors.
- Map of Ag: UK-based farm data platform aggregating and analysing agricultural data from multiple sources for farmers, agronomists, and supply chains. Directly comparable as a UK-origin, farmer-focused data integration and analytics provider; AgAnalyst's CTO Ed Harding previously led geospatial data work at Map of Ag.
Others
- Yara International (Yara FarmCare / N-Sensor): Global crop nutrition company with precision nitrogen tools including N-Sensor and Yara FarmCare. Relevant as an existing AgAnalyst partner at Cereals 2023 and as a precision nitrogen analytics peer via the NUE domain; primarily a fertiliser vendor rather than a competing data platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AgAnalyst social profiles
Digital presenceAgAnalyst financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgAnalyst leadership team
Management profileNumber of profiles
Profiles6 records
AgAnalyst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgAnalyst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgAnalyst
What does AgAnalyst do?
AgAnalyst offers a farm data integration and analytics platform, marketed under the DataBaler brand, that ingests raw field and machinery data in any format and autonomously structures it into a secure, per-field archive with layered operational views for drilling, spreading, spraying, and harvesting. The platform supports precision field analytics that interrogate land variability, a Nitrogen Use Efficiency (NUE) Calculator, and a DataBaler Scout mobile app for in-field scouting, sold primarily as subscriptions to farmers and agronomists who want digital independence from equipment manufacturers. Complementary educational services are delivered through AgAnalyst Academy.
Is AgAnalyst a public or private company?
AgAnalyst is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgAnalyst founded?
AgAnalyst was founded in 2021. It employs 1 to 10 people.
Where is AgAnalyst based?
AgAnalyst is headquartered in London, United Kingdom, in the Europe region.
How does AgAnalyst make money?
Two revenue lines are on record. DataBaler Subscription is the primary driver. The others are agAnalyst Academy Training.
Who are AgAnalyst's main competitors?
Emerging players on record are Ag Leader Technology and xFarm Technologies. Broad incumbents are CNH Industrial AFS Connect, John Deere Operations Center, Granular (Corteva), Trimble Ag (Trimble Agriculture) and Bayer Climate FieldView. Direct peers are Agrimetrics and Map of Ag. Yara International (Yara FarmCare / N-Sensor) is listed as an others.
Does AgAnalyst have an API?
No public API is recorded for AgAnalyst.
What industry is AgAnalyst in?
AgAnalyst's product category is Agricultural Technology / Precision Farming Software. Its primary akta.pro industry code is AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware), with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 111 and its SIC code is 700.