AMO

What AMO does

株式会社AMO (AMO Inc.) is a privately held, Tokyo-based food delivery specialist media and consulting company founded by Representative Director Tomoyuki Ogawa. The 'Oishii Delivery' media platform has been operated since September 2017, making it one of the longest-running food delivery information sites in Japan; the company was formally incorporated on July 22, 2020 in Setagaya, Tokyo with registered capital of ¥1,000,000 (~$6,800 USD). The company operates entirely within the Kanto region of Japan, has no disclosed external funding, no disclosed headcount, and no parent or subsidiary entities.

The company runs four integrated business lines: (1) web media and internet advertising through the Oishii Delivery content platform, monetized via display ads, Google AdSense, and affiliate referrals to delivery platforms including Uber Eats, Demae-can, menu, Rocket Now, and Wolt; (2) product sales of delivery equipment such as bags and smartphone holders designed by active delivery workers; (3) operation of its own delivery-specialized restaurants (launched July 2021), currently with a new Setagaya location in preparation; and (4) restaurant consulting that combines proprietary operational data with media-side big data. Content is free to end users and distributed via owned website, X (Twitter), Facebook, LINE, Instagram, and YouTube.

AMO's core differentiator is a 'three perspectives' positioning — the founder claims first-hand, ongoing experience as a delivery driver (since 2017), restaurant owner (since 2021), and ordering user (with 800+ cumulative orders). All products, content, and consulting are grounded in this hands-on expertise rather than in proprietary technology. The company is bootstrapped, founder-led, and operates as an independent entity with no M&A, partnership, or restructuring activity disclosed in the source data.

Name

AMO

Legal name

株式会社AMO

Website

https://amo-web.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

株式会社AMO is a Tokyo-based food delivery specialist operating the long-running 'Oishii Delivery' media platform, serving delivery consumers, couriers, and restaurant owners with free informational content, affiliate referrals, delivery equipment products, and restaurant consulting services since 2017.

Ownership category

akta.pro rank

Product category

Food Delivery Media & Advertising

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industries

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Food delivery media
• Internet advertising services
• Restaurant delivery consulting
• Delivery equipment sales
• Affiliate marketing services

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. WEB Media & Advertising: Operating the food delivery specialized media 'おいしいデリバリー' (Oishii Delivery) which generates revenue through internet advertising including affiliate programs (Amazon Associates, Google AdSense) and display advertising. The media was established in September 2017, making it one of the longest-running food delivery information sites in Japan.
2. Product Sales: Developing and selling merchandise products for delivery partners, including specialized delivery bags and smartphone holders. Products are designed from the perspective of active delivery workers, and reviews of these products appear on their media platform.
3. Restaurant & Consulting: Operating their own delivery-specialized restaurant and providing consulting services to help restaurants increase their delivery sales. The company leverages first-hand operational data and their media's big data to provide practical advice to restaurant owners.
4. Affiliate Referrals: The media platform includes affiliate links for food delivery services (Uber Eats, 出前館, etc.) and receives referral commissions when users sign up or order through their links.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AMO operates the food delivery specialized media platform 'Oishii Delivery' (おいしいデリバリー), launched in 2017, which covers services including Uber Eats, 出前館, menu, Rocket Now, and Wolt for consumers, couriers, and restaurant owners, monetized primarily through internet advertising (display ads, Google AdSense, Amazon Associates) and affiliate referrals. Beyond the media, AMO develops and sells specialized delivery equipment (delivery bags and smartphone holders), operates a delivery-specialized restaurant in Setagaya, Tokyo, and provides consulting services to restaurants seeking to increase delivery sales using media big data and first-hand operational know-how.

Product overview

株式会社AMO operates as a food delivery specialized enterprise offering multiple integrated services. The core product is the 'おいしいデリバリー' media platform, a comprehensive food delivery information website launched in September 2017 that covers restaurant guides, coupons, ordering methods, and delivery partner information. Complementing the media business, AMO offers product sales of delivery equipment (bags, smartphone holders), operates its own delivery-specialized restaurants, and provides consulting services for restaurants looking to improve their delivery sales. The company takes a 'three perspectives' approach—deliverer, orderer, and restaurant owner—to provide practical, field-tested information.

Differentiator

Problem solved

Functional benefit

Brands

• おいしいデリバリー: Food delivery specialty media platform operated by AMO, providing information for delivery users, couriers, and restaurant owners. Launched in September 2017, it is one of the largest industry-specific media in the field.

Products and services

• Oishii Delivery (おいしいデリバリー) Media Platform Specialized online media covering Japan's food delivery platforms (Uber Eats, 出前館/Demae-can, menu, Rocket Now, Wolt) with restaurant guides, coupon information, ordering tutorials, courier earnings tips, and restaurant onboarding guides. Audience includes delivery consumers, delivery couriers, and restaurant owners. Revenue is generated primarily through internet advertising (display, Google AdSense, Amazon Associates) and affiliate referrals.
• Delivery Equipment Product Sales (物販事業) Development and direct sales of specialized bags and smartphone holders for food delivery couriers, designed by AMO's active courier team to improve on-the-job efficiency.
• Delivery-Specialized Restaurant Operations (飲食店事業) Operation of a delivery-specialized restaurant (with a new Setagaya, Tokyo store in preparation) to accumulate on-site operational data and restaurant-side know-how that strengthens AMO's consulting and editorial credibility.
• Restaurant Delivery Consulting (コンサルティング事業) Consulting services for restaurant owners leveraging AMO's first-hand restaurant operations experience and the Oishii Delivery media's big data to help restaurants increase their delivery sales, optimize menus, and improve their performance on Uber Eats, 出前館, menu, and other platforms.

Quantifiable outcome

• 2017から配達員として現場稼働中（2017年から現 代表者がUber Eats配達員として稼働）
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Uber Technologies (Uber Eats Japan): Operates the Uber Eats platform in Japan, which is one of the primary delivery platforms covered by AMO's media. Comparable because AMO's audience and affiliate revenue are anchored to Uber Eats activity in Japan.
• menu Inc. Japanese food delivery platform covered in AMO's content library. Comparable as one of the platforms whose user base and partner restaurants AMO helps inform and route.
• Wolt Japan (DoorDash): Delivery platform operating in Japan that AMO covers. Comparable as a partner platform whose commission structure and market positioning directly influence AMO's affiliate and advertising revenue.
• Demae-can (出前館): One of Japan's largest legacy food delivery platforms, frequently featured on AMO's Oishii Delivery media. Comparable because AMO's traffic and affiliate economics depend in part on Demae-can user activity.
• dely, Inc. (kurashiru): Operates kurashiru, one of Japan's largest recipe and food media platforms. Comparable as a well-funded Japanese food media competitor overlapping on consumer food content and restaurant discovery.
• Allied Architects (Tabelog / 食べログ): Operates Tabelog, Japan's dominant restaurant review and discovery platform. Comparable because it captures part of the restaurant-discovery and information journey that AMO also addresses for delivery users.

Direct peers

• Macaroni (mieroom Inc.): Major Japanese recipe and food lifestyle media with strong affiliate and advertising monetization. Comparable because it competes for the same Japanese food-content reader and advertiser pool that AMO targets.
• REVIEW Co., Ltd. Operates Japanese food/gourmet media including a restaurant review and affiliate network. Comparable because it runs a content-led food media business monetized through advertising, affiliate referrals, and restaurant partnerships — the same model AMO follows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/ubereats_d
• YouTubeyoutube.com/@oideli
• Facebookfacebook.com/uberdriver.tokyo
• Instagraminstagram.com/oishii_deli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMO