What Brooke Global does

Brooke Global is an Australian-headquartered management and technology consulting firm specializing in digital transformation for government and public sector clients across Australia and New Zealand. Founded in 2012 by Lester Doecke and Brett Nan-Tie, the firm operates from five Australian offices (Sydney headquarters, Melbourne, Canberra, Brisbane, Adelaide) and employs 51-100 staff, positioning itself as a Salesforce and MuleSoft implementation partner with documented public-sector specialism.

The service portfolio is anchored on the Salesforce CRM stack (Service Cloud, Experience Cloud, Marketing Cloud, and Public Sector Solutions) and MuleSoft Anypoint Platform for API-led systems integration, delivered through proprietary frameworks including the 6D Problem-Solving Methodology, Human-Centred Design, and Trauma-Informed Design approaches. Brooke generates revenue through professional services engagements (strategy, design, configuration, implementation) and recurring managed support contracts on multi-year terms; pricing is bespoke and not publicly disclosed. Documented engagements span Transport for NSW (Marketing Cloud migration of 1.7M contacts and 150+ journeys), Victorian Building Authority (BAMS permit system with Experian/Westpac/TRIM integrations), Energy and Water Ombudsman of Victoria, Victorian Institute of Teaching, Department of Defence (seaworthiness management system), and Axicom, with the firm claiming zero "red account" project failures and a 4.8/5 Salesforce Customer Satisfaction rating.

Go-to-market is consultative enterprise sales supported by a content marketing engine (25+ published case studies), thought leadership in The Mandarin, and referrals through the Salesforce partner ecosystem, including co-delivery with complementary partners such as carbonx Group. The firm is privately held with no disclosed institutional capital or M&A activity, and has extended its offering into AI advisory, cyber security assessments, and contract management consulting—adjacencies that broaden wallet share within existing public-sector accounts.

Name

Brooke Global

Legal name

Brooke

Website

https://brooke.global

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Brooke Global is an Australian Salesforce and MuleSoft consulting partner delivering digital transformation, systems integration, and managed support services primarily to government agencies across Australia and New Zealand, with 51-100 staff across five offices.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), CRM Strategy & Consulting (BPAFAFAA), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• Salesforce consulting services
• Digital transformation consulting
• MuleSoft integration services
• Managed platform support
• Public sector technology consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Digital Transformation Consulting: Strategy, design, and implementation of Salesforce and MuleSoft solutions. Includes process redesign, systems integration, and change management services.
2. Managed Support Services: Ongoing platform monitoring, maintenance, optimization, and support for Salesforce and MuleSoft environments. Includes dedicated service desk, account management, and strategic monthly reporting.
3. Service Design and Advisory: Consulting services for operating model design, governance, risk management, commercial strategy, and organizational transformation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Brooke Global is a professional services firm that delivers end-to-end digital transformation for government agencies and enterprise clients across Australia and New Zealand. Its core offering centres on Salesforce CRM consulting and implementation (including Public Sector Solutions, Service Cloud, Marketing Cloud, and Experience Cloud) combined with MuleSoft Anypoint Platform-led systems integration, supplemented by service design modernisation, AI solutions, managed support, and governance and risk consulting.

Product overview

Brooke Global is a professional services firm and leading Salesforce partner operating across Australia and New Zealand. The company does not sell a packaged software product; rather, it offers a portfolio of consulting and implementation services centered on Salesforce CRM platforms (including Service Cloud, Experience Cloud, Marketing Cloud, and Public Sector Solutions) and MuleSoft Anypoint Platform for systems integration. Services span digital transformation, AI solutions, service design, managed support, and governance/risk consulting. The 6D Problem-Solving Methodology is Brooke's proprietary delivery framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Transformation Consulting End-to-end digital transformation services spanning Salesforce CRM implementations (Service Cloud, Experience Cloud, Marketing Cloud, Public Sector Solutions), MuleSoft systems integration, process automation, and managed support for government agencies and enterprise clients across Australia and New Zealand.
• Salesforce Consulting and Implementation Salesforce configuration, development, and architecture services including customer experience, systems integration, upgrades, and digital enabling of complex manual systems and processes for government and enterprise clients.
• Salesforce Public Sector Solutions Implementation Specialised Salesforce implementation for public sector agencies using a pre-configured government data model, including Grants Management, Complaints Management, and regulatory compliance workflows.
• Systems Integration (MuleSoft) MuleSoft Anypoint Platform implementation including digital strategy, API design, integration build, and managed support for API-led connectivity across government and enterprise environments.
• Managed Support Services Ongoing platform monitoring, maintenance, and optimisation for Salesforce and MuleSoft environments, including dedicated service desk, account management, technical consulting, release management, and capability-building training.
• AI Solutions Design and Deployment AI design, testing and deployment services built on connected, reliable data, including smart automation, decision-making tools, and advanced analytics leveraging Salesforce Einstein for government and enterprise clients.
• Service Design Modernisation Redesign of services and operating models including legacy system modernisation, cross-platform data connection, and process simplification for staff, customers, and communities.
• Cyber Security Assessment Outcomes-driven security and health review of Salesforce platforms to maximise ROI and ensure platform resilience, including security assessment, risk identification, and optimisation recommendations.
• Complex Contract Management Commercial and contract lifecycle solutions including collaborative contracting, procurement strategy, contract design, and contract assurance across government and enterprise engagements.
• Operating Model Design and Execution Holistic operating model redesign integrating processes, people, organisation design, governance, culture, controls, IT and infrastructure, with change journey guidance for government and enterprise clients.

Quantifiable outcome

• Zero project failures - Brooke has never had a 'red account' in Salesforce terms
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SalesforcecoreStrategic or Co-development PartnerBrooke is a leading Salesforce partner trusted by organisations across Australia and New Zealand. Specializes in Salesforce Public Sector Solutions (PSS), Service Cloud, Marketing Cloud, Experience Cloud, and related products. Holds APAC Growth Implementation Partner of the Year award.
• MuleSoftcoreTechnology or IntegrationIntegration approach underpinned by partnership with MuleSoft. Works with the latest technology and products to realise benefits faster and unlock digital service experiences. Uses MuleSoft Anypoint Platform for API management and integration solutions.
• carbonx GroupminorImplementation/ SI/ Consulting PartnerPartnered with carbonx Group to implement Salesforce Marketing Cloud on Hyperforce for Transport for NSW. carbonx brought extensive experience in building large Marketing Cloud instances; Brooke provided implementation expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slalom: US-headquartered, mid-sized consulting firm with a globally recognised Salesforce practice and similar go-to-market targeting mid-market and public-sector digital transformation engagements — closely comparable in size, methodology and Salesforce specialisation.
• Persistent Systems: Mid-sized IT services firm widely regarded as one of the largest pure-play Salesforce partners globally — closely comparable business model of Salesforce/MuleSoft-focused digital transformation consulting.
• Publicis Sapient: Global digital transformation consultancy with a strong Salesforce partnership and a public-sector / regulated-industries focus — directly comparable in service mix (strategy, design, engineering, CRM) and target customer profile.

Broad incumbents

• Infosys: Global system integrator with a Salesforce Cobalt practice that competes with Brooke on large ANZ government and enterprise CRM and integration projects.
• Wipro: Global IT services firm with a dedicated Salesforce practice and ANZ delivery presence, often bidding for the same public-sector CRM and integration work.
• Accenture: Largest global system integrator with a sizeable Salesforce and MuleSoft practice (Accenture Salesforce Business Group). Competes with Brooke on large ANZ government and enterprise transformation deals but from a vastly broader portfolio.
• Cognizant: Global IT services major with a Salesforce Center of Excellence and significant ANZ presence, competing on multi-tower digital transformation programmes including CRM and integration work.
• Capgemini: Global consulting and digital services provider with a significant Salesforce practice and strong public-sector credentials in ANZ — competing for the same transformation mandates as a broader portfolio player.
• Deloitte Digital: Deloitte's digital transformation arm has a well-established ANZ public-sector Salesforce practice and competes head-to-head on government transformation RFPs, albeit as part of a much wider consulting portfolio.

Regional players

• Rubicon Red: Australia-headquartered Salesforce specialist consulting firm and longtime ANZ Salesforce Summit partner — the closest ANZ regional peer in size, focus and public-sector exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooke Global