What carbonx Group does

carbonx Group is an Australian-headquartered digital transformation consultancy that designs, implements, and supports enterprise customer experience technology stacks, primarily within the Salesforce ecosystem. The firm is structured around three service lines — Advisory & Strategic Consulting, Implementation & Remediation (Salesforce Data Cloud / CDP, Marketing Cloud, Industry and Sales Clouds, and full-stack cyber security), and Managed Services (technology operations, training and enablement, health and remediation). Its distinctive engagement approach, branded as #sustainablestacks, aims to make customers self-sufficient on their platforms post-handover, positioning carbonx as an alternative to traditional dependency-creating system integrators.

The underlying technology offering is Salesforce-centric, augmented by an integrated partner stack including Asana for work management, Cortecx for AI-powered personalisation, Amblique for commerce, Loyalty & Reward Co for loyalty programs, Sprout Social for social media management, chorum for customer success, Prevu for sales performance, Appeggio for no-code apps, and Brooke as a co-implementation partner on large enterprise projects. Customer-facing use cases span customer experience strategy, data strategy, architecture review, multi-cloud Salesforce migrations, and managed operational support. Notable public engagements include a landmark Transport for NSW Salesforce Marketing Cloud Hyperforce deployment (unifying seven business units, migrating 1.7 million customer contacts and 150+ journeys) and work for Bendigo Bank, Abbott, Seven West Media, Purina, and Fernwood Fitness.

carbonx operates a pure professional services model with custom engagement-based pricing, multi-year contracts, and no publicly disclosed rate cards. Go-to-market is enterprise field sales combined with partner referrals (notably from Salesforce) and inbound website enquiries; there is no self-serve or product-led motion. The company is a subsidiary of BE8 Group, founded 2009 and listed on the Stock Exchange of Thailand, which provides access to a 1,000+ consultant network and institutional backing, and maintains a senior executive team led by Group CEO Charles Woodall alongside Group CTO Vlad Silak, MD ANZ & Group COO Ian Calpin, Group CXO Rich Wright, and Practice Director Jizelle Bandojo.

Name

carbonx Group

Legal name

carbonx Group

Website

https://carbonxgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

carbonx Group is an Australian Salesforce-focused digital transformation consultancy that advises, implements, and manages enterprise customer experience technology stacks across government, financial services, healthcare, retail, and nonprofit sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advisory & Strategic Consulting: Digital transformation strategy, customer experience strategy, technology consulting, platform selection, RFP/proof of value, operational design and enablement. Delivered by experienced consultants who guide customers through their transformation journey.
2. Implementation & Remediation Services: Deployment of digital transformation software, best practice implementations including AI, cloud-based transitions, full infrastructure services, and cybersecurity. Heavily focused on the Salesforce ecosystem.
3. Managed Services: Ongoing technology support packages, operational best practice check-ins, backlog management, technology services for day-to-day operations, training and enablement programs. Provided as ongoing retainers or packaged engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

carbonx Group is a digital transformation consultancy that guides enterprise customers through the implementation and adoption of sustainable technology stacks (#sustainablestacks), primarily within the Salesforce ecosystem. The company delivers three core service lines — Advisory & Strategic consulting, Implementation & Remediation, and Managed Services — covering customer experience strategy, data strategy, Salesforce platform deployment (Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud/CDP, Industry Clouds), and ongoing operational support and training.

Product overview

carbonx Group is a digital transformation consultancy operating on a services-based model rather than a unified software product. The company offers three core service lines: Advisory Services (consulting), Implementation Services (technology deployment), and Managed Services (ongoing support). Key technology solutions include Salesforce Data Cloud/CDP, Salesforce Marketing Cloud, Salesforce Industry & Sales Clouds, and Full Stack Cyber Security implementation. The company differentiates through its #SustainableStacks methodology, which focuses on enabling customers to become self-sufficient on their technology platforms. Services span customer experience strategy, data strategy, architecture review, project guidance, marketing automation, and operational/educational best practice support.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory & Strategic Services Strategic consulting for enterprise customers covering customer experience strategy, data strategy, technology consulting, platform selection, RFP/proof of value, architecture review, and operational design and enablement. Delivered by experienced consultants to guide customers through their digital transformation journey.
• Implementation & Remediation Services Expert deployment of digital transformation software with deep specialisation in the Salesforce ecosystem, including Salesforce Data Cloud/CDP, Marketing Cloud, Industry and Sales Clouds, AI-enabled implementations, cloud transitions, full infrastructure services, and full stack cyber security implementation.
• Managed Services Ongoing technology support including operational best practice check-ins, backlog management, ongoing enhancements, training and enablement programs, and health and remediation services. Provided as ongoing retainers or packaged engagements to customers not yet fully self-sustainable on their stacks.
• #SustainableStacks Methodology A structured customer enablement and self-sustainability engagement methodology ensuring customers have the skills required to independently manage their Salesforce platforms post-implementation. Involves strategic design, progressive customer UAT involvement, active enablement, and skills transfer during handover.

Quantifiable outcome

• Unified 7 business units onto a single Salesforce Marketing Cloud platform, migrating 1.7M customer contacts and 150+ customer journeys
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationSalesforce is carbonx's flagship technology partnership. carbonx operates as a certified Salesforce partner, implementing Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud/CDP, and Industry Clouds for enterprise customers. The partnership is central to carbonx's service delivery model, with Salesforce being the primary platform carbonx implements and advises upon. Salesforce's CRM platform provides the integrated customer view that underpins carbonx's digital transformation engagements.
• AsanacoreTechnology or IntegrationAsana is a work management platform partner referenced in carbonx's service offerings. carbonx integrates Asana into its customer technology stacks for campaign management, project coordination, and operational workflow orchestration alongside Salesforce platforms. The partnership enables carbonx to address process and project management needs within its broader digital transformation engagements.
• AmbliqueminorImplementation/ SI/ Consulting PartnerAmblique is Australia's industry leader in ecommerce and digital consulting, focused on Salesforce Commerce Cloud (SFCC), Shopify, Fluent Commerce, and BigCommerce. The partnership enables carbonx to offer broader ecommerce implementation capabilities to customers seeking end-to-end digital commerce transformation.
• Loyalty & Reward CominorStrategic or Co-development PartnerLoyalty & Reward Co is a loyalty consulting firm designing and operating loyalty programs for major brands. carbonx partners with Loyalty & Reward Co to deliver loyalty program strategy and implementation as part of customer experience transformation engagements, integrating loyalty capabilities into the broader technology stack.
• BrookecoreImplementation/ SI/ Consulting PartnerBrooke is a Salesforce implementation partner that co-delivers large enterprise projects with carbonx. Referenced explicitly in the Transport for NSW case study as a co-implementation partner alongside carbonx for the Salesforce Marketing Cloud Hyperforce deployment. Brooke brings additional implementation capacity and Salesforce specialisation to joint customer engagements.
• BE8 GroupcoreOtherscarbonx Group is a subsidiary of BE8 Group, which was founded in 2009 and listed on the Stock Exchange of Thailand. BE8 Group provides the parent corporate structure, resources, and institutional backing for carbonx's operations, and connects carbonx to a network of 1000+ consultants and developers across the group.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Merkle: Customer experience and data-driven marketing consultancy with deep CRM, CDP, and marketing technology implementation expertise. Comparable to carbonx in delivering connected customer data and personalization programs.
• Sombra: Mid-sized Salesforce and digital transformation consultancy with implementation and managed services practices. Comparable to carbonx in serving enterprise clients across Salesforce ecosystem projects.
• Valtech: Digital transformation agency with strong Salesforce and customer experience capabilities, focused on connected commerce and marketing technology. Comparable to carbonx in mid-market and enterprise CX/Salesforce engagements globally.

Broad incumbents

• Cognizant: Global IT services firm with a dedicated Salesforce Business Group delivering enterprise CRM, marketing, and data platform implementations. Competes with carbonx for large multi-region Salesforce transformation engagements.
• Publicis Sapient: Global digital transformation consultancy combining strategy, consulting, and technology implementation across CRM, data, and marketing platforms. Comparable to carbonx in the customer experience and data-driven transformation space.
• Capgemini: Global IT services and consulting firm with a substantial Salesforce practice and digital customer experience capabilities. Competes with carbonx for enterprise end-to-end digital transformation engagements.
• Deloitte Digital: Big-4 digital transformation arm with deep Salesforce, CRM, and marketing technology capabilities. Targets the same enterprise and government buyers as carbonx for large-scale customer experience and platform transformation programs.
• Accenture (Accenture Song / Salesforce Business Group): Global systems integrator with a large Salesforce practice and broad digital transformation capabilities. Competes for the same enterprise Salesforce implementations and customer experience transformation engagements as carbonx, with significantly larger scale.

Direct peers

• Silverline: Salesforce-focused consultancy delivering implementation, managed services, and Industry Cloud solutions to enterprise clients. Directly comparable to carbonx's Salesforce-centric, multi-cloud delivery model.
• Slalom: US-headquartered digital transformation and consulting firm with a large, well-established Salesforce practice. Most directly comparable to carbonx in terms of Salesforce-centric advisory, implementation, and managed services delivered to enterprise and public-sector clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carbonx-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carbonx Group