Duplirex

Name

Duplirex

Legal name

Duplirex L'Espace Bureautique S.A.

Website

https://duplirex.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Stationery and Office Supplies Retail

NAICS

Office Supplies and Stationery Retailers (459410)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

akta.pro secondary industries

Luxury Writing Instruments & Desk Accessories (CRAKAEAI), Scrapbooking & Paper Crafts Retail (CRALACAD), Leather Travel Goods & Luggage (CRAKAEAC)

Keywords

• Luxury stationery retail
• Premium writing instruments
• Fine art supplies
• Office supplies store
• Custom invitation design

Headquarters

HQ city

Martigny

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: Revenue generated from selling stationery, luxury writing instruments, fine art supplies, leather goods, and office supplies through physical retail stores and e-commerce platform. Products include Montblanc, Caran d'Ache, Faber-Castell, and other branded items.
2. Customization Services: Provides personalized services including pen engraving and custom invitation/faire-part design and printing. These value-added services generate additional revenue and differentiate the offering.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Duplirex is a multi-channel Swiss retailer selling luxury writing instruments (Montblanc, Caran d'Ache, Faber-Castell, Lamy, S.T. Dupont, Pilot, Waterman), fine art supplies, leather goods, craft materials, school supplies, and lifestyle accessories through four physical locations in Valais and an e-commerce site. It differentiates through in-house personalization services, including custom invitation/faire-part design and printing, as well as pen engraving for gifts.

Product overview

Duplirex is a Swiss multi-channel retailer specializing in luxury stationery, fine writing instruments, and office supplies. The company operates both physical retail stores (in Sion, Monthey, and Martigny) and an e-commerce platform. The core offering centers on premium writing instruments from brands like Montblanc and Caran d'Ache, complemented by fine art supplies (Beaux-Arts), leather goods (Maroquinerie), and craft materials (Loisirs créatifs). A key differentiator is the personalization service (custom invitations for weddings, births, birthdays, and other occasions) and pen engraving. The company also provides school supplies for the Valais region, particularly through its teacher-focused 'Espace enseignants' section. The business is part of Duplirex L'Espace Bureautique S.A., which includes Kramer Krieg and Amiguet-Martin brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Montblanc product line Premium writing instruments and luxury accessories from Montblanc, including fountain pens, ballpoint pens, rollerballs, pencil leads, fine stationery, leather goods, men's accessories, jewelry, watches, headphones, and refills, targeted at consumers seeking high-end pens and gifts.
• Caran d'Ache product line Swiss luxury writing instruments and art supplies including the 849 pen collection, colored pencils, graphite pencils, art markers, paints, refills, and specialty series such as Caran d'Ache + Paul Smith, for consumers, professionals, and creatives.
• Beaux-Arts (Fine Art Supplies) Fine arts supplies for painters, drawers, and artists, including oil, acrylic, watercolor, and gouache paints, drawing materials, brushes, blocks, papers, canvases, and frames, targeted at artists and creative hobbyists.
• Personalization (Custom Invitation and Gift) Services Custom-designed and printed stationery for personal and life events, including wedding invitations, birth announcements, birthday invitations, Christmas cards, mourning/faire-part de deuil cards, personalized stamps, and customized mugs, for consumers planning events and looking for personalized gifts.
• Maroquinerie (Leather Goods) Leather and vegan goods including bags, pen cases, wallets, card holders, key chains, passport holders, travel accessories, and raw leather materials, featuring brands such as Secrid and Ucon Acrobatics, for consumers seeking everyday carry and travel accessories.
• Loisirs créatifs (Craft and Hobby Supplies) Craft and hobby supplies including plaster and clay, pipe cleaners, wiggle eyes, glitter, feathers, origami paper, stamps, punches, decorative scissors, hole punches, cards and envelopes, felt and foam, tissue and crepe paper, Fimo modeling clay, resin supplies, and a dedicated children's craft corner, for hobbyists, parents, and educators.
• Écriture (Writing Instruments and Refills) Writing instruments and refills aggregated from multiple brands including Caran d'Ache, Faber-Castell, Graf von Faber-Castell, Lamy, Namiki, Pilot, S.T. Dupont, Waterman, Montblanc, Montegrappa, Diplomat, and Sailor, for consumers, professionals, and pen enthusiasts.
• Carterie (Card Shop) Greeting cards and paper goods including Kramer-Krieg branded cards, condolences cards, birthday cards, quilling cards, 3D cards, Esther Gerber decoupage, large A4 cards, and specialty collections from Editions de l'Arrosoir, for consumers and gift purchasers.
• Pen Engraving Service Custom engraving service for pens allowing personalization with names, special dates, or inspiring messages, providing an elegant finishing touch for gifts, for consumers and corporate gifting buyers.
• Fournitures scolaires (School Supplies) School and classroom supplies including boards and accessories, notebooks, binding and laminating supplies, storage solutions, office supplies, filing and organization, technical drawing instruments, writing and correction tools, coloring supplies, paper and cardboard, craft materials, and educational games, targeted at teachers and educational institutions via the dedicated 'Espace enseignants' portal.
• Divers Accessories (Lifestyle Accessories) Miscellaneous lifestyle accessories including S.T. Dupont lighters, Asobu water bottles, notebooks (Moleskine, Whynote, Leuchtturm1917, Paperblanks, de KEMPEN), key chains, Secrid cardholders, photo albums and guest books, Swiss Army knives, chocolates from Gilles by PB photographe, candles and diffusers from Rosy Rings, and Alaskan Maker products, for gift and personal-use consumers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• OfficeproficoreChannel Partner/ Reseller/ DistributorDuplirex is affiliated with the Officeprofi network, a Swiss cooperative of stationery and office supply retailers. This partnership provides access to business customers and a network of similar retailers across Switzerland.
• MontblancminorOthersPremium luxury writing instruments brand carried as a key product category including writing instruments, fine stationery, leather goods, accessories, watches, and headphones.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Fust: Established Swiss retailer for office, school and household supplies; comparable assortment (office, school, stationery) and multi-store Swiss footprint, but with a stronger focus on large appliances and household goods.

Direct peers

• Calipage: Swiss office-and-stationery retail chain serving both B2B and consumer customers; comparable product mix (office supplies, school, writing instruments) and multi-store footprint, with a similar B2B network play to Officeprofi.
• Bureau Vallée: French-origin office-supply and stationery retail chain with Swiss stores; directly comparable on assortment (office, school, art supplies) and multi-store retail model, though with a value rather than luxury positioning.
• Papeterie Amiguet-Martin: Sister retail brand (Amiguet-Martin) within the same Duplirex L'Espace Bureautique S.A. entity; comparable store-in-store assortment of stationery, fine art, and craft supplies serving the same Swiss regional customer.
• Officeprofi: Swiss cooperative of stationery and office-supply retailers of which Duplirex is a member; the network itself is the most directly comparable operating model (multi-brand retail with B2B reach) and Duplirex's Officeprofi storefront (duplirex-amiguet.officeprofi.ch) is part of this network.
• Kramer-Krieg: Related Swiss stationery brand (also under the Duplirex L'Espace Bureautique group) operating its own e-commerce and greeting-card lines; directly comparable in product mix (papeterie fine, carterie, Beaux-Arts) and target customer.

Emerging players

• Moleskine (store concept / DTC): Premium notebooks and writing-accessories brand that Duplirex retails alongside its own assortment; comparable as a curating premium-writing-lifestyle retailer (DTC + flagship retail) and a partial substitute for the premium stationery shelf at Duplirex.
• Caran d'Ache (direct retail): Swiss manufacturer whose premium writing and art products Duplirex retails extensively; comparable as a premium-stationery DTC operator with its own boutique and as a partial vertical competitor to Duplirex's premium writing-instrument category.

Broad incumbents

• Brack.ch: Major Swiss online retailer with deep office-supply, stationery and school-supply categories plus B2B capability; competes with Duplirex's e-commerce and Officeprofi channels on price and breadth rather than premium curation.
• Manor: Largest Swiss department-store chain carrying stationery, writing instruments, school supplies, art materials and luxury gifts; competes for the same Swiss consumer gifting and school-supply wallet but as part of a much broader general-merchandise assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DuplirexSion
• Instagraminstagram.com/duplirexsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duplirex