Media

What Media does

Media GmbH, legally 'Media GmbH Gesellschaft für Außenwerbung Wolfen,' is a German private limited company (GmbH) founded in 1995 and headquartered at Liebigstraße 7 in Bitterfeld-Wolfen, with an additional depot in Prinzersdorf near Vienna, Austria. The company operates as a traditional and digital outdoor advertising provider, managing more than 2,300 advertising surfaces across Germany. Its offerings span classical static outdoor advertising (gas station railings, shopping and DIY store placements, commercial wayfinding signage, and large-format billboards) and a digital and mobile LED segment that was added to the portfolio in 2020.

The product portfolio is organized around four pillars: classical outdoor advertising surfaces, fixed digital LED and LCD displays, mobile LED rental and sales equipment (including a video truck with a retractable stage and a towable LED trailer with 360-degree swivel and 5,000-nit brightness), and supporting services such as in-house graphics design, production, installation, maintenance, and eventual dismantling. Distribution is split between a nationwide direct field sales force, an in-house call center for appointment setting, and the Media-Shop e-commerce storefront for LED hardware sales. The company also operates the Städteguide consumer city-information app in eight German and Austrian municipalities and maintains a Facebook presence.

Media GmbH generates revenue through recurring annual rental of advertising surfaces, event-based and fixed-location digital advertising rentals, hardware sales through Media-Shop, property rental income from owners hosting advertising on their buildings in exchange for fixed annual payments, and ancillary production services. Customers are primarily local and small-to-medium-sized businesses acquired through door-to-door field sales; sales representatives earn commissions of EUR 230-350 per closed contract, supporting representative monthly earnings of approximately EUR 5,000-6,000. The legal entity is led by Managing Directors Thomas Konietzko and Mario Kövari.

Name

Media

Legal name

Media GmbH Gesellschaft für Außenwerbung Wolfen

Website

https://mediagmbh.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Media GmbH is a German outdoor advertising company founded in 1995 operating 2,300+ advertising surfaces across Germany and Austria, offering classical and digital LED advertising, mobile event displays, and end-to-end production services to local SMBs.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Outdoor advertising
• Digital billboard rental
• LED display screens
• Billboard advertising services
• Mobile LED walls

Headquarters

HQ city

Bitterfeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Classic Outdoor Advertising Rental: Rental of traditional advertising surfaces including billboards at gas stations, shopping centers, commercial guide systems, and large-format displays. Provides recurring rental income from local businesses wanting to advertise at high-traffic locations.
2. Digital Advertising Rental: Rental of digital LED walls, LCD screens, and LED bands for events and permanent installations. Enables dynamic video content with quick turnaround for promotions.
3. LED Equipment Rental: Rental of mobile LED walls, video trucks with stage, and LED trailers for events including sports events, music festivals, city festivals, public viewings, and auto cinemas.
4. LED Equipment Sales: Direct sale of LED walls, LCD screens, LED advertising bands, and related technology equipment through the Media-Shop platform.
5. Advertising Production Services: Graphic design, production, installation, repair, maintenance, and eventual dismantling/recycling of advertising materials. In-house production with high-quality materials and modern technology.
6. Real Estate Rental: Rental of property (indoor and outdoor spaces) for placement of advertising media. Property owners receive fixed annual rental income and free advertising for their business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Media GmbH rents and sells outdoor advertising surfaces and digital LED display infrastructure to local businesses and event organizers across Germany and Austria. Its portfolio combines 2,300+ classic outdoor advertising locations (gas stations, shopping centers, DIY stores, commercial guide systems, large-format billboards) with digital LED walls, mobile LED trailers, video trucks, and LED bands available for rent or purchase. The company provides end-to-end advertising services including location sourcing, graphic design, production, installation, insurance, maintenance, and dismantling under a single in-house operation.

Product overview

Media GmbH is a traditional outdoor advertising company founded in 1995, offering a comprehensive portfolio of classic and digital advertising solutions. The core offering includes classical outdoor advertising (gas stations, shopping/hardware stores, commercial guidance systems, large-format billboards) with over 2,300 prime locations, digital advertising solutions (location-based LED walls, mobile LED walls, LED bands, video trucks, LED trailers) for rent or purchase, a media shop for LED/LCD product purchases, real estate rental services, and the Städteguide city information app. The company provides an end-to-end package from design and manufacturing to installation, maintenance, and recycling of advertising materials.

Differentiator

Problem solved

Functional benefit

Brands

• Städteguide App: City information app for citizens and tourists providing local information, available for iOS and Android.

Products and services

• Klassische Werbung (Classic Outdoor Advertising) Rental of traditional outdoor advertising surfaces including billboards at gas stations, shopping centers, commercial guide systems, and large-format displays at over 2,300 prime locations across Germany. Targeted at local businesses seeking high-traffic consumer visibility.
• Digitale Werbung (Digital Advertising)

Quantifiable outcome

• 2,300+ advertising locations available across Germany
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Wolfener Wirtschafts WerbungminorStrategic or Co-development PartnerLocal partner company located in Wolfen, Germany (06766 Bitterfeld-Wolfen OT Wolfen). Website: www.wolfener-wirtschafts-werbung.de
• TOKO Fahrzeugservice GmbHminorStrategic or Co-development PartnerVehicle service partner located at Jahnstraße 51. Website: www.toko-fahrzeugservice.de
• TOKO Gruppe WolfenminorStrategic or Co-development PartnerTOKO Group company based in Wolfen. Website: www.toko-wolfen.de

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Insane Impact: US-based mobile LED billboard and trailer rental company serving events, sports, and advertising campaigns. Direct comparable to Media GmbH's mobile LED trailer / video truck rental business for events and public viewings.
• Firefly (by Tonic DM Group): Digital out-of-home media company placing programmatic digital screens on rideshare vehicles and urban surfaces. Comparable as a digital-native OOH operator targeting urban audiences and SMB advertisers, illustrative of the programmatic DOOH trend that could affect Media GmbH's static/LED mix.

Broad incumbents

• Outfront Media Inc. US-based OOH operator with growing European transit and billboard assets; comparable business model in transit-adjacent and place-based OOH. Operates primarily in North America but represents a comparable publicly-traded OOH benchmark for valuation/scale reference.
• Lamar Advertising Company: One of the largest US outdoor advertising companies, operating billboards, digital displays, and transit/airport advertising. Closest publicly-traded analog for traditional OOH revenue mix and large static-billboard footprint that mirrors Media GmbH's Großflächen business.
• Clear Channel Outdoor Holdings: One of the world's largest OOH media companies with billboards, transit, and digital displays across Europe (including Germany via Clear Channel Deutschland). Competes for advertising budgets and programmatic DOOH spend with broader portfolio and international scale than Media GmbH.
• Focus Media Information Technology Co. China's dominant elevator and office-building digital LCD/LED advertising network. Highly relevant peer for the digital-display, location-based advertising model Media GmbH is expanding into, demonstrating how traditional OOH can scale via place-based digital screens.
• JCDecaux SE: Global leader in out-of-home advertising with a substantial German presence covering street furniture, billboards, airport, and transit media. Operates at much larger scale with programmatic DOOH platforms and city/concession contracts that compete with regional players like Media GmbH for prime inventory.

Regional players

• Gewista Werbe GmbH: Austria's leading out-of-home advertising operator with analog and digital inventory across Vienna and Austrian cities. Direct competitor for Media GmbH's Austrian operations and the most relevant peer in the same DACH geography.

Direct peers

• Wall GmbH: Major German out-of-home media company with a strong portfolio in street furniture, billboard, and digital OOH advertising. Operates a comparable location network (bus shelters, large-format) and competes for the same local/regional advertiser and property-owner relationships as Media GmbH.
• Ströer SE & Co. KGaA: Germany's largest outdoor advertising operator with classical billboards, digital OOH (public video networks), and transit/place-based media across German cities. Directly comparable national OOH operator that competes head-to-head for the same advertiser base Media GmbH targets, but at much larger scale and with programmatic DOOH capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediagmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media