Insane Impact
Insane Impact (d.b.a. Musco LED Videoboard Systems) manufactures, sells, and rents mobile and fixed LED videoboard systems for sports venues, universities, municipalities, corporate events, and entertainment activations across the United States.
- Company typePrivate
- Founded2015
- HeadquartersUrbandale, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Insane Impact does
Insane Impact, doing business as Musco LED Videoboard Systems (since a May 2026 rebrand announcement), designs, manufactures, sells, and rents mobile LED video trailers and fixed LED videoboard systems for events, sports venues, municipalities, universities, and corporate activations across the United States. Founded in 2015 in Iowa and now a subsidiary of Musco Sports Lighting, LLC, the company operates one of the largest mobile LED fleets in the country with 560+ trailers and has sold 500+ units in total, completed 1,000+ fixed-installation projects, and powered 2,500+ rental events. Its flagship MuscoMAX product line includes mobile trailers in four sizes (12x7, 15x8, 17x10, 23x13 feet) with 5,500-nit brightness, 4.8mm pixel pitch, IP65 weatherproof rating, 45 mph wind tolerance, 30-minute setup, and battery-powered emissions-free operation through a partnership with Joule Case; a higher-precision MAXPro variant and modular indoor/outdoor LED walls round out the hardware portfolio. Revenue is generated through three primary streams — trailer sales to municipalities, universities, and corporate buyers; nationwide rental of trailers with included on-site technicians, onboard power, audio, delivery, and setup; and custom fixed LED videoboard installations including scoreboards and ribbon boards. Distribution is entirely direct enterprise field sales with quote-based, consultative pricing, supported by high-profile event activations (Super Bowl LIII with 28 screens, Chicago and NYC Marathons, College World Series) that double as proof points and demand-generation.
Insane Impact firmographics
Firmographics- Name
- Insane Impact
- Legal name
- Musco Sports Lighting, LLC
- Website
- https://insaneimpact.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insane Impact (d.b.a. Musco LED Videoboard Systems) manufactures, sells, and rents mobile and fixed LED videoboard systems for sports venues, universities, municipalities, corporate events, and entertainment activations across the United States.
- Ownership category
- akta.pro rank
Insane Impact industry classification
Industry- Product category
- LED Video Display Systems
- NAICS
- General Rental Centers (5323), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industry
- Lighting & Power Rentals (Uplighting, Generators, Distribution) (HSACAFAE)
Keywords
Where Insane Impact is headquartered
LocationHeadquarters
- HQ city
- Urbandale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Insane Impact business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Trailer Sales: Sale of MuscoMAX mobile LED video trailers to municipal, corporate, and institutional buyers. Trailers are available in multiple sizes with customization options. 500+ trailers sold to date.
- Mobile LED Rental: Nationwide rental of mobile LED trailers with included on-site technician, onboard power, audio, delivery, setup, and optional advanced production services. Coast-to-coast rental fleet with 2,500+ successful rental events completed.
- Fixed LED Installation: Custom LED videoboard installations from initial design through structural integration. Services include custom scoring systems, ribbon boards, and venue-wide display solutions. 1,000+ installation projects completed.
- Professional Services: On-site technician support, content creation services, advanced production (multiple feeds, switching, cameras), and banner hanging/custom screen dressing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Mobile LED Rental with All-Inclusive Services |
| Unit Pricing | Pay-as-you-go | MuscoMAX Trailer Purchase - Multiple Size Options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Insane Impact product offering
Product offeringCore offering
Insane Impact designs, manufactures, sells, and rents mobile LED video trailers (MuscoMAX/MAX/MAXPro product lines in four sizes) and fixed LED videoboard installation systems (Videoboard Structure Systems) for sports venues, municipalities, universities, corporate events, and live experiences across the U.S. The company also provides nationwide rental services bundled with on-site technicians, production support, and battery-powered emissions-free LED solutions developed in partnership with Joule Case.
Product overview
Insane Impact (rebranded to Musco LED Videoboard Systems) offers a comprehensive portfolio of LED videoboard solutions centered on mobile and fixed displays. The core product lineup includes MuscoMAX™ (MAX) and MAXPro mobile LED video trailers available in four sizes (12×7, 15×8, 17×10, 23×13), complemented by fixed LED wall installations (Videoboard Structure Systems™) and modular LED walls for both rental and purchase. The company also provides pre-owned trailers, custom LED scoreboard systems, and battery-powered emissions-free solutions. Services include nationwide rental with on-site technician support, purchase options, and an Owners Portal for product support. The portfolio spans from portable event displays to permanent venue installations, with American manufacturing as a key differentiator.
Differentiator
Problem solved
Functional benefit
Brands
- MAX: Mobile LED video trailer product line with various sizes (12×7, 15×8, 17×10, 23×13), featuring 5,500 nits brightness and IP65 weatherproof rating.
- MAXPro
- MuscoMAX
- MuscoMAX Pro
Products and services
- MuscoMAX Mobile LED Video Trailers American-made mobile LED video trailers available in four sizes (12x7, 15x8, 17x10, 23x13 ft) featuring 5,500 nits brightness, IP65 weather-proof rating, 4.8mm pixel density, and 360-degree rotation for optimal audience engagement at any event. Sold and rented to sports venues, municipalities, universities, and corporate event buyers.
- MAXPro Mobile LED Video Trailers Premium mobile LED trailer offering finer pixel pitch and sharper detail for applications demanding precision, with flexible options and 24/7 support for professional event experiences.
- Fixed LED Videoboard Installation (Videoboard Structure Systems) Custom LED videoboard installations nationwide, from initial design to final structural integration, offering the broadest options and competitive pricing for indoor and outdoor venues. Targets sports venues, universities, and permanent display applications including scoring systems, ribbon boards, and venue-wide solutions.
- Mobile LED Video Trailer Rental Nationwide rental of mobile LED video trailers with dedicated on-site technician, onboard power, audio, delivery, setup, and optional advanced production services. Available coast-to-coast; targets event organizers, municipal events, corporate functions, and brand activations.
- Modular LED Walls Indoor and outdoor modular LED wall solutions for events, trade shows, and permanent installations, available in various pixel pitches including 2mm, 2.6mm, 6mm, and 10mm.
- Pre-Owned LED Video Trailers Pre-owned mobile LED video trailers available for purchase, from 2007-2021 model years, providing entry-point options for smaller buyers and municipalities.
- LED Scoreboard Systems Custom LED scoreboards integrated with ScoreVision software for sports venues, including ribbon boards and film room displays. Designed for stadiums, collegiate athletic facilities, and entertainment venues.
- Battery-Powered Emissions-Free LED Displays Emissions-free, battery-powered LED display solutions developed in partnership with Joule Case, providing renewable energy for events with reduced noise and fumes, eliminating gas generator dependence. Custom-developed with Kennedy Space Center Visitor Complex for enclosed, transportable zero-emissions mobile LED.
Quantifiable outcome
- 500+ MAX trailers sold to date
- +5 more outcomes
Companies that use Insane Impact
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Insane Impact technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Insane Impact partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DVS LED SystemscoreStrategic partnership to provide cutting-edge Digital Out of Home (DOOH) solutions nationwide. Combines DVS's advanced LED technology with Insane Impact's video wall expertise to deliver superior quality and seamless customer experiences in the growing DOOH market.
- DOSE SteelworkscoreManufacturing partnership to produce MAX retail LED display trailers. Merges Insane Impact's LED technology expertise with DOSE's steel fabrication capabilities to deliver high-quality, customizable digital billboards. Streamlines manufacturing to meet rising market demand.
- AV ChicagominorPartnership to enhance event experiences with high-quality mobile LED video screens in the Chicago market. Blends AV Chicago's decades of expertise with Insane Impact's innovative LED technology, offering flexible, high-resolution solutions for Chicago events.
- Prime Time Live (Subsidiary of Bio Lab Naturals)minorExclusive Distribution Agreement enabling Prime Time Live to distribute Insane Impact LED screen products nationwide. Collaboration enables PTL to scale quickly using Insane Impact's network and marketing to enhance its broker model and market reach.
- Ultimate Outdoor Entertainment (UOE)minorUOE added two MAX 2313 mobile LED screen trailers to its fleet, stationed in Texas and California for central and West Coast coverage. These bright, high-resolution screens elevate outdoor events for sports, entertainment, and brand activations.
- Joule CasecorePartnership to create battery-powered LED displays offering renewable, emissions-free energy solutions. Joule Case provides flexible, patented battery systems that eliminate gas generator noise and fumes while powering Insane Impact's LED displays with clean energy. Enables enhanced flexibility for events like music festivals and brand activations.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Insane Impact competitors and assessment
Company assessmentDirect peers
- Daktronics: NASDAQ-listed leader in LED video displays, scoreboards, and large-format videoboards for sports venues, transportation, and commercial — directly overlaps with Insane Impact's fixed LED videoboard installations for stadiums and arenas (e.g., Chiefs, Broncos, Northwestern).
- Watchfire Signs: Manufacturer of outdoor LED signs, scoreboards, and digital billboards for businesses, schools, and municipalities — competes head-to-head with Insane Impact's LED trailer and fixed-display sales channels targeting municipalities and venues.
- SNA Displays: U.S.-based large-format LED display provider for advertising, sports, retail, and architectural applications — directly comparable to Insane Impact's fixed LED videoboard installation business for venues and DOOH.
- PixelFLEX: Nashville-based LED display manufacturer offering rental and permanent LED video walls for live events, concerts, and corporate activations — directly competes with Insane Impact's rental fleet and modular LED wall offerings.
- ROE Visual: Global LED display manufacturer specializing in rental/staging LED panels for concerts, broadcast, and live events — competes with Insane Impact in event-grade LED video walls and modular panels used at major productions.
- Lighthouse Technologies: LED video display manufacturer serving sports, advertising, transportation, and control rooms — comparable product portfolio to Insane Impact's fixed videoboard installations and large-format display systems.
- ADJ Group: Event lighting and LED video panel manufacturer serving DJs, clubs, concerts, and live event production — overlaps with Insane Impact's event-production customer segment and modular LED offerings.
Broad incumbents
- Leyard: Global leader in LED display products through Leyard Optoelectronic and Planar — broader portfolio across commercial, broadcast, and control rooms; competes with Insane Impact on fixed videoboard installations for venues and DOOH.
- Unilumin: Large Chinese LED display manufacturer with global presence across fixed installations, rental/staging, and commercial signage — competes on price-performance in both Insane Impact's rental and installation segments.
- Absen: One of the world's largest LED display manufacturers, strong in rental/staging and commercial fixed installs — directly competes with Insane Impact in event rental LED panels and venue installations globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Insane Impact social profiles
Digital presenceInsane Impact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insane Impact leadership team
Management profileNumber of profiles
Profiles3 records
Insane Impact subsidiaries and ownership
Company hierarchySubsidiaries1 record
Insane Impact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insane Impact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insane Impact
What does Insane Impact do?
Insane Impact designs, manufactures, sells, and rents mobile LED video trailers (MuscoMAX/MAX/MAXPro product lines in four sizes) and fixed LED videoboard installation systems (Videoboard Structure Systems) for sports venues, municipalities, universities, corporate events, and live experiences across the U.S. The company also provides nationwide rental services bundled with on-site technicians, production support, and battery-powered emissions-free LED solutions developed in partnership with Joule Case.
Is Insane Impact a public or private company?
Insane Impact is a private company. It is classified as corporate owned and is currently operating.
When was Insane Impact founded?
Insane Impact was founded in 2015. It employs 11 to 50 people.
Where is Insane Impact based?
Insane Impact is headquartered in Urbandale, United States, in the North America region.
How does Insane Impact make money?
Four revenue lines are on record. LED Trailer Sales are the primary driver. The others are mobile LED Rental, fixed LED Installation and professional Services.
Who are Insane Impact's main competitors?
Direct peers on record are Daktronics, Watchfire Signs, SNA Displays, PixelFLEX, ROE Visual, Lighthouse Technologies and ADJ Group. Broad incumbents are Leyard, Unilumin and Absen.
Does Insane Impact have an API?
No public API is recorded for Insane Impact.
What industry is Insane Impact in?
Insane Impact's product category is LED Video Display Systems. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of HSACAFAE, Lighting & Power Rentals (Uplighting, Generators, Distribution). Its NAICS code is 5323 and its SIC code is 7350.