Orion Travel agency

What Orion Travel agency does

Orion Travel agency, operating under the legal entity Orion Business Travel AG, is an independent Swiss travel agency headquartered inside the Einkaufszentrum Migros in Bremgarten, Switzerland. The company provides personalized vacation planning and booking services to individual travelers and families, offering packages across beach holidays, family travel, active holidays, honeymoons, city trips, wellness, round trips, cruises and river voyages, ferries and rental cars, last-minute deals, and a newer sustainable-travel line. As an independent Reisebüro, Orion works with all well-known domestic and international tour operators rather than being tied to a single supplier, positioning itself on price-performance optimization and insider destination expertise.

The business runs on a traditional sales-led, appointment-based go-to-market model: customers initiate inquiries via the website (oriontravel.ch), email, phone, or walk-in visits, and bookings are finalized in personalized consultations at the Migros office during limited opening hours. The advisory team — anchored by Pia Därendinger (also serving as Data Protection Officer) and Sandra Wanner, both with over 30 years of travel-planning experience — represents the core of the agency's value proposition. Orion publishes package prices in Swiss Francs (e.g., Dubai CHF 2,975, Madrid CHF 705, Strasbourg train trip CHF 270) and earns revenue through commissions on bookings placed with tour operators, with no disclosed online booking engine, no proprietary technology platform, and no digital self-service layer.

Orion serves a B2C customer base of Swiss residents booking outbound leisure travel to destinations across all inhabited continents. The firm is privately held with no institutional investors, no funding rounds, no subsidiaries, and no M&A activity disclosed. The operating footprint is a single physical office with reported headcount in the 11–50 range, while outbound destination coverage spans 45+ countries — a structurally low-overhead, relationship-driven distribution business whose commercial logic rests on advisory trust and tour-operator commission economics rather than technology, scale, or capital intensity.

Name

Orion Travel agency

Legal name

Orion Business Travel AG

Website

https://oriontravel.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Orion Travel agency (Orion Business Travel AG) is an independent Swiss travel bureau in Bremgarten offering personalized vacation planning, package bookings, and round-trip travel for individual travelers and families, operating from a single Migros office and earning commissions from multiple tour operators.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Family & Multigenerational Travel Agencies (THAKAFAD), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Travel agency services
• Vacation package booking
• Tour operator services
• Travel consultation
• Sustainable travel

Headquarters

HQ city

Bremgarten

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Agency Commission: As an independent travel agency, Orion earns commissions from booking travel arrangements with tour operators and travel suppliers domestically and internationally. They offer packages including flights, hotels, and all-inclusive options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Orion Travel agency (Orion Business Travel AG) is an independent Swiss travel agency that organizes and books personalized vacation packages for individual travelers and families. Working with all well-known domestic and international tour operators, they arrange beach holidays, family trips, active holidays, honeymoons, city trips, wellness holidays, round trips, cruises, ferry/rental car combinations, last-minute deals, and sustainable travel packages. Services are delivered through personalized consultation in their Bremgarten office, by phone, and by email.

Product overview

Orion Travel is an independent Swiss travel agency (Orion Business Travel AG) offering a comprehensive portfolio of travel services. The company provides individual dream vacation planning across all major travel operators, specializing in package holidays and customized travel arrangements. The product portfolio includes beach holidays, family vacations, active holidays, honeymoons, city trips, wellness holidays, round trips, cruises and river voyages, ferry and rental car combinations, last-minute deals, and sustainable travel packages. All offerings are coordinated from their Swiss headquarters with support for worldwide destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Badeferien (Beach Holidays)
• Familienreise (Family Holidays)
• Aktivferien (Active Holidays)
• Honeymoon / Flitterwochen
• Städtereisen (City Trips)
• Wellnessferien (Wellness Holidays)
• Rundreisen (Round Trips)
• Kreuzfahrten & Flussfahrten (Cruises & River Cruises)
• Fähren & Mietwagen (Ferries & Rental Cars)
• Last Minute Ferien (Last Minute Holidays)
• Nachhaltige Reiseprodukte (Sustainable Travel Packages)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Tour Operators (Unnamed)coreChannel Partner/ Reseller/ DistributorOrion works with all well-known tour operators domestically and internationally ('mit allen namhaften Reiseveranstaltern im In- und Ausland') to offer customers optimal price-performance ratios and diverse travel options.

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• Booking.com: Global OTA that captures the same Swiss outbound traveller for hotel-and-flight bookings; comparable as the dominant disintermediator of the traditional retail agency model Orion operates in.
• FTI Touristik (FTI Switzerland): Tour-operator with Swiss agency presence; comparable as a multi-product (beach, family, cruise, last-minute) packaged-holiday seller targeting the same Swiss mid-market leisure segment.
• TUI Switzerland / TUI Musement: European tour-operator incumbent with Swiss retail; comparable as a packaged-travel incumbent selling all-inclusive, family, and round-trip holidays to overlapping Swiss customers, but at much larger scale and with own-brand inventory.

Direct peers

• weg.de: German online travel agency selling packaged beach, family, and last-minute holidays to DACH customers; comparable as a multi-supplier package retailer competing for the same outbound traveller pool that Orion's Swiss customers book into.
• Tourismus Ferner (small local Swiss agency): Representative small independent Swiss travel agency with similar consultative, multi-supplier model; closest size and operating-model analogue to Orion for benchmarking retail-agency economics.
• Kuoni Switzerland (DER Touristik): Swiss branch of a global premium travel brand; comparable as a higher-touch, expertise-driven Swiss agency with a similar luxury-leaning, personalized-service DNA across luxury, family, honeymoons, and round trips.
• Hotelplan Switzerland (Hotelplan Suisse): Large Swiss retail travel agency chain with multi-brand portfolio (Hotelplan, Travelhouse, Migros Ferien) and 80+ branches; comparable as a Switzerland-headquartered traditional agency selling tour-operator packages across the same product mix (beach, family, round trips, cruises).

Emerging players

• Travelzoo: Deals-publisher addressing the same Swiss consumer with discounted packaged holidays; comparable as a digital competitor targeting the 'last minute' and top-deals category Orion markets through its newsletter.
• HolidayCheck: DACH hotel-and-package review and booking portal; comparable as a content-and-trust-led digital alternative for Swiss travelers comparing the same package holidays Orion curates offline.

Others

• Mobility (Switzerland car-sharing): Not a competitor but a complementary service for self-drive Europe itineraries; relevant as an ecosystem partner Orion could package to widen its 'Fähren & Mietwagen' product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/orion-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orion Travel agency