BrokerWeb Risk Services
- Company typePrivate
- Founded1975
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BrokerWeb Risk Services does
BrokerWeb Risk Services, operating under the legal name ICIB Limited, is a New Zealand-based independent insurance broker and risk advisory firm established in 1975 and headquartered in Auckland. The firm serves commercial enterprises across New Zealand, providing risk assessment, insurance product placement across multiple carriers, claims support, and compliance guidance under regulations such as the Health & Safety at Work Act. Its core product is the ICIB Core Insurance Brokerage offering, supplemented by Asian Business Services for Asian-owned enterprises, online claims processing, and online policy payment portals. The company operates a platform-plus-sub-brand architecture, retaining seven wholly-owned acquired broker brands — Paramount Insurance, Adelphi Insurance Brokers, AssureMe, Village Insurance, Caro&Co, Connect & Grow, and The Southern Group — each serving differentiated market segments under the ICIB umbrella.
The business model is commission-based: the firm acts as an intermediary between insurance providers and commercial clients, earning recurring commissions on placed policies with annual billing cycles. Distribution combines direct advisor consultations for complex commercial placements with self-serve digital channels for claims and payments, supported by a multi-brand channel structure. The firm is privately held with no disclosed external equity backing, maintains membership in the Insurance Brokers Association of New Zealand (IBANZ) and NZ Brokers, and is affiliated with AUB Group Australia/New Zealand for regional network access. No proprietary technology, AI/ML capabilities, patents, certifications, or named customer logos are disclosed in available source material, and revenue, headcount (reported as 1-10, likely understated), and funding data are not publicly available.
BrokerWeb Risk Services firmographics
Firmographics- Name
- BrokerWeb Risk Services
- Legal name
- ICIB Limited
- Website
- https://bwrs.co.nz
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BrokerWeb Risk Services industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where BrokerWeb Risk Services is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
BrokerWeb Risk Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance brokerage commissions: Revenue generated through commissions from insurance product providers for placing business insurance policies. Acts as intermediary between insurance providers and commercial clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance advisory services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BrokerWeb Risk Services product offering
Product offeringCore offering
BrokerWeb Risk Services (trading as ICIB) is a New Zealand independent insurance broker and risk advisor that places business insurance policies across multiple insurance providers on behalf of commercial clients. The firm combines direct advisor consultations with online claims and payment portals, supported by a portfolio of specialized sub-brands that target distinct market segments across the country.
Product overview
ICIB (Insurance Brokers) operates as a multi-brand insurance brokerage platform offering unified risk advisory and insurance solutions to New Zealand businesses since 1975. The core offering consists of ICIB Core Insurance Brokerage, Asian Business Services, Online Claims Processing, and Online Policy Payments, supported by a portfolio of sub-brands including Paramount Insurance, AssureMe, Village Insurance, Caro&Co, Connect & Grow, The Southern Group, and Adelphi Insurance Brokers. The platform also provides Resources & Tools including Client Advisories. The architecture is a platform-plus-sub-brand model where the ICIB umbrella provides shared services, expertise, and brand positioning while individual broker brands serve different market segments.
Differentiator
Problem solved
Functional benefit
Products and services
- ICIB Core Insurance Brokerage Core risk advisory and insurance brokerage service providing advice, support, and practical help with risk management and insurance needs for New Zealand commercial businesses.
- Asian Business Services Specialized insurance and risk advisory services for Asian businesses in New Zealand, delivered by a team with extensive insurance knowledge and long-term industry experience.
- Online Claims Processing Step-by-step online process that allows policyholders to submit and manage insurance claims through the ICIB website.
- Online Policy Payments Quick, easy online payment system allowing clients to pay insurance policy premiums through the ICIB website.
- Paramount Insurance Insurance broker sub-brand operating under the ICIB umbrella, providing differentiated market coverage to New Zealand businesses.
- Adelphi Insurance Brokers Insurance brokerage sub-brand operating under the ICIB umbrella, providing insurance placement and advisory services.
- AssureMe Insurance services sub-brand operating under the ICIB umbrella, serving New Zealand commercial clients.
- Village Insurance Insurance services sub-brand operating under the ICIB umbrella, providing insurance placement and advisory services.
- Caro&Co Insurance services sub-brand operating under the ICIB umbrella, providing insurance placement and advisory services.
- Connect & Grow Insurance sub-brand operating under the ICIB umbrella with a focus on supporting business growth through risk advisory and insurance placement.
- The Southern Group Insurance services sub-brand operating under the ICIB umbrella, providing insurance placement and advisory services.
Companies that use BrokerWeb Risk Services
Customer profileSegments1 record
Ideal customer profiles2 records
BrokerWeb Risk Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BrokerWeb Risk Services partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NZ BrokerscoreMember of NZ Brokers organization (nzbrokers.co.nz), representing one of New Zealand's leading independent risk advisors and insurance brokers.
- IBANZcoreMember of the Insurance Brokers Association of New Zealand (IBANZ), demonstrating professional standing and industry recognition.
- AUB GroupminorAffiliated with AUB Group Australia/New Zealand, a regional insurance broking network providing broader market access and resources.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BrokerWeb Risk Services competitors and assessment
Company assessmentBroad incumbents
- Gallagher New Zealand (Arthur J. Gallagher): Arthur J. Gallagher is a global insurance brokerage and risk management firm with NZ operations. Comparable to BrokerWeb in commercial insurance brokerage and risk advisory, but at significantly larger scale and broader geographic reach.
- Aon New Zealand: Aon is a global insurance and reinsurance brokerage with a substantial New Zealand operation. Comparable as a competitor in NZ commercial insurance brokerage, but operates at vastly larger scale with global resources and a broader product portfolio.
- AUB Group: AUB Group is an Australasian insurance broking and advisory network of which BrokerWeb is already an affiliate. Comparable as a parent network model aggregating independent brokerages across Australia and New Zealand, providing capital, M&A capability, and carrier access to member firms.
- Marsh New Zealand: Marsh is a global insurance broker and risk advisor with a New Zealand office serving large commercial and corporate clients. Comparable as a NZ insurance broker competitor, though typically focused on larger enterprise accounts than BrokerWeb's SMB/mid-market focus.
- Steadfast Group: Steadfast is the largest Australasian general insurance broker network, aggregating hundreds of member brokerages across Australia and New Zealand. Comparable to BrokerWeb's AUB affiliation model; both are network aggregators enabling independent brokerages to access scale economies.
- WTW New Zealand (Willis Towers Watson): WTW is a global advisory, broking, and solutions firm with operations in New Zealand. Comparable as a competitor in NZ risk advisory and insurance brokerage, though focused on larger commercial and corporate clients.
Others
- NZ Brokers: NZ Brokers is a New Zealand network of independent insurance brokerages of which BrokerWeb is a member. Comparable as the industry network that provides collective bargaining, professional standards, and shared services to independent NZ brokers like BrokerWeb.
Direct peers
- Rothbury Insurance Brokers: Rothbury is a New Zealand-based insurance broker providing commercial and personal lines with multiple regional offices. Comparable to BrokerWeb as a domestic NZ broker competing for the same mid-market commercial insurance clients.
- Honan Insurance Group: Honan is an Australasian insurance brokerage specializing in commercial and specialty lines, with NZ presence. Comparable to BrokerWeb in product mix (commercial insurance brokerage) and target customer base (mid-market NZ/AU businesses).
- Crombie Lockwood: Crombie Lockwood is one of New Zealand's largest independent insurance brokerages, offering commercial and personal lines across the country. Directly comparable to BrokerWeb as a multi-brand, advisor-led NZ broker serving business clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BrokerWeb Risk Services social profiles
Digital presenceBrokerWeb Risk Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrokerWeb Risk Services leadership team
Management profileNumber of profiles
Profiles1 record
BrokerWeb Risk Services subsidiaries and ownership
Company hierarchySubsidiaries7 records
BrokerWeb Risk Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrokerWeb Risk Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrokerWeb Risk Services
What does BrokerWeb Risk Services do?
BrokerWeb Risk Services (trading as ICIB) is a New Zealand independent insurance broker and risk advisor that places business insurance policies across multiple insurance providers on behalf of commercial clients. The firm combines direct advisor consultations with online claims and payment portals, supported by a portfolio of specialized sub-brands that target distinct market segments across the country.
Is BrokerWeb Risk Services a public or private company?
BrokerWeb Risk Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrokerWeb Risk Services founded?
BrokerWeb Risk Services was founded in 1975. It employs 1 to 10 people.
Where is BrokerWeb Risk Services based?
BrokerWeb Risk Services is headquartered in Auckland, New Zealand, in the Oceania region.
How does BrokerWeb Risk Services make money?
One revenue line is on record: insurance brokerage commissions.
Who are BrokerWeb Risk Services's main competitors?
Broad incumbents on record are Gallagher New Zealand (Arthur J. Gallagher), Aon New Zealand, AUB Group, Marsh New Zealand, Steadfast Group and WTW New Zealand (Willis Towers Watson). NZ Brokers is listed as an others. Direct peers are Rothbury Insurance Brokers, Honan Insurance Group and Crombie Lockwood.
Does BrokerWeb Risk Services have an API?
No public API is recorded for BrokerWeb Risk Services.
What industry is BrokerWeb Risk Services in?
BrokerWeb Risk Services's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.