Novurania of America
Novurania of America is a privately held, Florida-based manufacturer of luxury yacht tenders and leisure boats (11–38 feet), serving superyacht owners, shipyards, and commercial/government clients through a global dealer network and vertically integrated, handcrafted production.
- Company typePrivate
- Founded1983
- HeadquartersVero Beach, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Novurania of America does
Novurania of America, Inc. is a privately held Florida corporation that manufactures luxury yacht tenders and leisure boats at its headquarters and production facility in Vero Beach, Florida. The company traces its heritage to the 1964 founding of Novurania in Italy, and the U.S. subsidiary was established in 1983 to serve the North American market. Its product portfolio spans six major series—Chase, LX, Catamaran, Como, DL, and TR, plus the GS 420 rescue tender—covering boats from 11 to 38 feet built for superyacht support, day cruising, and commercial applications.
The company operates a vertically integrated manufacturing model with in-house engineering, design, and proprietary Hypalon-Neoprene tube fabric production. Construction techniques include vacuum-bagged cored fiberglass hulls and decks, foam-encapsulated stringer systems, and foam core with solid fiberglass keels. The Catamaran Series features a hydraulic bow ramp for beach landings and accessibility. The Professional Series extends the build capability to law enforcement, military, and cruise line clients with custom-build solutions. Boats are handcrafted to measure, with extensive options for color, accessories, lifting points, and garage fittings.
Commercially, Novurania sells through a global authorized dealer and service agent network across the United States, Canada, Puerto Rico, Spain, Italy, Turkey, and Singapore, supplemented by direct manufacturer contact. Its primary customer segments are superyacht owners and shipyards, with commercial and government buyers served through the Professional Series. Pricing is not publicly disclosed and is provided on request. The company has sold over 50,000 boats worldwide since its founding, with its best-selling DL 430 alone exceeding 5,000 units.
Novurania of America firmographics
Firmographics- Name
- Novurania of America
- Legal name
- Novurania of America, Inc.
- Website
- https://novurania.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Novurania of America is a privately held, Florida-based manufacturer of luxury yacht tenders and leisure boats (11–38 feet), serving superyacht owners, shipyards, and commercial/government clients through a global dealer network and vertically integrated, handcrafted production.
- Ownership category
- akta.pro rank
Novurania of America industry classification
Industry- Product category
- Luxury Yacht Tenders & Marine Manufacturing
- NAICS
- Ship and Boat Building (3366), Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Yacht Tenders & Support Craft Manufacturing (IMAJAMAK)
- akta.pro secondary industries
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Catamaran & Multihull Leisure Craft Manufacturing (IMAJAEAC), Explorer Yacht Manufacturing (IMAJAMAE), Yacht & Recreational Boat Service & Refit (TLAKAKAD)
Keywords
Where Novurania of America is headquartered
LocationHeadquarters
- HQ city
- Vero Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Novurania of America business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Luxury Yacht Tender Sales: Novurania generates revenue through the direct sale of luxury yacht tenders and leisure boats. Boats range from 11 to 38 feet across six major series (Chase, LX, Catamaran, Como, DL, TR, GS). Sales are made through the company's global dealer network and direct manufacturer contacts.
- Commercial/Professional Series Custom Builds: Novurania manufactures highly customizable tenders for commercial uses including law enforcement, military, cruises, and other commercial applications. The Professional Series offers custom-build solutions tailored to specific commercial requirements.
- Aftermarket Parts and Accessories: The company offers a wide variety of customization options and aftermarket parts including colors, accessories, equipment, custom lifting points, and garage fittings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Novurania of America product offering
Product offeringCore offering
Novurania of America manufactures and sells luxury yacht tenders and leisure boats ranging from 11 to 38 feet across six major product series (Chase, LX, Catamaran, Como, DL, plus TR 270 and GS 420 specialty models) and a Professional Series for commercial and government applications. All boats are handcrafted at the company's Vero Beach, Florida facility using proprietary Hypalon-Neoprene tube fabric and vertically integrated fiberglass construction, with extensive customization available.
Product overview
Novurania of America is a leading manufacturer of luxury yacht tenders and leisure boats, offering a diversified portfolio of six major product series ranging from 11 to 38 feet. The product lineup includes the Chase Series (luxury superyacht tenders with deep-V hull design), LX Series (elegant inflatable RIBs with emphasis on comfort), Catamaran Series (versatile twin-hull tenders with hydraulic bow ramps for beach landing), Como Series (modern minimalist design tenders for superyachts), DL Series (side-console RIBs for family leisure and day trips), and specialized models including the TR 270 (compact utility tender) and GS 420 (rescue tender with folding design). The company also offers a Professional Series for commercial applications. All boats are handcrafted in Vero Beach, Florida using a vertically integrated manufacturing process with in-house Hypalon-Neoprene fabric production, fiberglass hull construction, and extensive customization options.
Differentiator
Problem solved
Functional benefit
Products and services
- Chase Series World-class luxury superyacht tender and high-performance sport boat series with elegant design, quality finish, and deep-V form for a smooth and stable ride in rough deep ocean waters.
- LX Series Elegant and luxurious take on the traditional RIB style, emphasizing a smooth and dry ride for large groups of people with comfortable seating area.
- Catamaran Series Versatile tender series with an opening hydraulic bow ramp for loading/unloading people and cargo at the dock, on the beach, or into the water, featuring twin hull design.
- Como Series Modern, refined, and minimal design yacht tender with spacious seating arrangements and freedom to move easily around the entire deck, designed for superyacht use and extended daytime excursions.
- DL Series Comfortable side-console RIB series perfect for exploring local bays and transporting family, friends, or guests, with smooth and stable ride, comfortable seats, and easy boarding.
- TR 270
Companies that use Novurania of America
Customer profileSegments3 records
Ideal customer profiles3 records
Novurania of America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Novurania of America partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered standard.
- AI BoatsstandardAuthorized dealer for Novurania products located in Florida, USA. Provides sales and service support for customers in the region.
- Blue Lagoon Boating CenterstandardAuthorized dealer providing Novurania boat sales and service in Harrison Township, Michigan.
- Maurer MarinestandardAuthorized dealer located in Costa Mesa, California providing Novurania sales and service.
- Oyster Harbors MarinestandardAuthorized dealer in Osterville, Massachusetts providing Novurania sales and service.
- EYOS TendersstandardAuthorized dealer located in the Balearic Islands, Spain, providing Novurania sales and service for the European market.
- Dueck Marine DivisionstandardAuthorized dealer in Richmond, British Columbia, Canada providing Novurania sales and service.
- Reel Torque YachtsstandardAuthorized agent in Singapore providing Novurania sales and service for the Asian market.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Novurania of America competitors and assessment
Company assessmentBroad incumbents
- Zodiac Nautic: Zodiac is a globally scaled inflatable and RIB manufacturer with broad product ranges from recreational to military. It competes with Novurania in yacht tenders and RIBs but at a much larger, more diversified scale and lower price points.
- AB Inflatables: AB Inflatables is a broader RIB and inflatable boat manufacturer covering recreational, commercial, and yacht tender segments. It overlaps with Novurania on tender products but competes more heavily in mid-market rather than pure-luxury.
- Chris-Craft: Chris-Craft is a heritage American luxury boat manufacturer producing premium runabouts, launches, and tenders. It competes in the broader luxury recreational boat space and overlaps with Novurania on heritage brand positioning and luxury customer segments.
- BRIG (Brig Eagle Industries): BRIG is a global RIB manufacturer offering yacht tenders, leisure boats, and commercial craft. Comparable product category (RIBs/yacht tenders) but with broader market positioning and higher volume than Novurania's luxury focus.
- Hinckley: Hinckley is a broader luxury boat builder (Picnic Boats, jet boats) that also produces yacht tenders and competes in the premium American marine space. It overlaps with Novurania in luxury tender category but operates a much broader boat portfolio.
Direct peers
- Scanner Enigma: Scanner Enigma produces Italian luxury RIB yacht tenders with strong superyacht and Mediterranean shipyard relationships, competing head-to-head with Novurania's LX and Chase series in the premium segment.
- Castoldi: Castoldi is an Italian manufacturer of luxury RIB tenders and waterjet propulsion craft, closely matching Novurania's product category, Italian heritage, and superyacht/shipyard customer focus.
- Technohull: Technohull is a Greek builder of high-performance RIBs and luxury tenders with overlapping deep-V hull expertise and superyacht clientele. Comparable in performance positioning and premium tender category.
- Williams Jet Tenders: Williams is the dominant jet-propelled luxury superyacht tender brand, offering directly competing RIB and jet tenders sold globally through shipyard and dealer channels. It is the closest functional competitor in the luxury superyacht tender segment.
- Pascoe International: Pascoe builds high-end custom limousine and beach-lander yacht tenders with comparable bespoke engineering and superyacht shipyard positioning. It is a direct competitor in the custom luxury tender space Novurania serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Novurania of America social profiles
Digital presenceNovurania of America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novurania of America leadership team
Management profileNumber of profiles
Novurania of America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novurania of America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novurania of America
What does Novurania of America do?
Novurania of America manufactures and sells luxury yacht tenders and leisure boats ranging from 11 to 38 feet across six major product series (Chase, LX, Catamaran, Como, DL, plus TR 270 and GS 420 specialty models) and a Professional Series for commercial and government applications. All boats are handcrafted at the company's Vero Beach, Florida facility using proprietary Hypalon-Neoprene tube fabric and vertically integrated fiberglass construction, with extensive customization available.
Is Novurania of America a public or private company?
Novurania of America is a private company. It is classified as family owned and is currently operating.
When was Novurania of America founded?
Novurania of America was founded in 1983. It employs 101 to 250 people.
Where is Novurania of America based?
Novurania of America is headquartered in Vero Beach, United States, in the North America region.
How does Novurania of America make money?
Three revenue lines are on record. Luxury Yacht Tender Sales are the primary driver. The others are commercial/Professional Series Custom Builds and aftermarket Parts and Accessories.
Who are Novurania of America's main competitors?
Broad incumbents on record are Zodiac Nautic, AB Inflatables, Chris-Craft, BRIG (Brig Eagle Industries) and Hinckley. Direct peers are Scanner Enigma, Castoldi, Technohull, Williams Jet Tenders and Pascoe International.
Does Novurania of America have an API?
No public API is recorded for Novurania of America.
What industry is Novurania of America in?
Novurania of America's product category is Luxury Yacht Tenders & Marine Manufacturing. Its primary akta.pro industry code is IMAJAMAK, Luxury Yacht Tenders & Support Craft Manufacturing, with a secondary code of IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing. Its NAICS code is 3366 and its SIC code is 3730.