Oyster Harbors Marine

What Oyster Harbors Marine does

Oyster Harbors Marine is a privately held yacht sales and brokerage company founded in 1987-1988 and headquartered in Osterville, Massachusetts. The company operates 8-10 showroom and service locations spanning from Connecticut through Rhode Island, Massachusetts, and into Maine, and acts as an authorized or exclusive dealer for ten premium boat brands including Viking Yachts, Princess Yachts (exclusive for Eastern CT and New England), Fjord Yachts (exclusive U.S. dealer), Regulator Boats, Everglades, Albemarle, Valhalla Boatworks, Mag Bay Yachts, Rossiter, and Williams Jet Tenders. Its brokerage arm is staffed by 16 active brokers with 170+ years of combined experience handling pre-owned vessel transactions across the same territory.

The company's revenue model combines four streams: one-time new boat sales across its represented brands, transaction-fee-based brokerage of used boats, professional service and maintenance operations at its multiple New England locations, and affiliate-style financing referral arrangements through Gateway AppOne. Transacted inventory spans entry-level boats around $58,900 to premium Viking and Princess yachts priced up to $4.2 million. The go-to-market is sales-led and direct, relying on showroom visits, an online inventory search portal, a broker network, hosted fishing tournaments and boat shows, email newsletters, and social media. There is no evidence of AI/ML technology, proprietary software platform, or app-based product; the technology footprint is limited to Google AdWords remarketing, Google Maps integration, and a third-party online financing application.

Oyster Harbors Marine serves a mass-affluent to high-net-worth recreational boating customer base across New England, with three primary segments: regional New England boaters, sportfishing enthusiasts requiring tournament-capable vessels, and luxury yacht buyers seeking premium cruising yachts. Customer concentration risk is low given the fragmented individual buyer base. The company was named Regulator 2024 Dealer of the Year and has in recent years expanded into Connecticut (Safe Harbor Pilots Point in Westbrook), the Massachusetts North Shore (Cape Ann Marina in Gloucester), and Hingham Harbor.

Name

Oyster Harbors Marine

Legal name

Oyster Harbors Marine

Website

https://oysterharborsmarine.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Oyster Harbors Marine is a New England yacht dealership and brokerage operating 8-10 locations from Connecticut to Maine. It is an authorized or exclusive dealer for ten premium boat brands including Viking, Princess, Regulator, and Fjord, and runs a 16-broker brokerage serving mass-affluent recreational and sportfishing buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Osterville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. New Boat Sales: Revenue from selling new boats from premium brands including Viking, Princess, Regulator, Everglades, Albemarle, Valhalla Boatworks, Mag Bay Yachts, Fjord Yachts, Rossiter, and Williams Jet Tenders
2. Brokerage/Used Boat Sales: Commission-based sales of pre-owned boats through their network of 16 active brokers with over 170 years of combined experience
3. Boat Service: Service and maintenance operations at their multiple New England locations
4. Financing Services: Arranging financing for boat purchases through partnerships with financial institutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oyster Harbors Marine is a yacht dealership and brokerage firm that sells new boats from ten premium brands (Viking, Princess, Regulator, Everglades, Albemarle, Valhalla Boatworks, Mag Bay, Fjord, Rossiter, and Williams Jet Tenders), brokers pre-owned boats through a network of 16 active brokers, and provides boat service, maintenance, and financing assistance across eight New England locations from Connecticut to Maine.

Product overview

Oyster Harbors Marine operates as a premier marine dealership and brokerage with a platform-plus-services model. Their core offering is boat sales across ten represented boat brands (Viking Yachts, Princess Yachts, Valhalla Boatworks, Regulator Boats, Everglades, Albemarle, Fjord Yachts, Mag Bay Yachts, Rossiter, and Williams Jet Tenders), complemented by a comprehensive brokerage service for used boats. They also provide financing, service, and operate nine locations across New England. The company carries the industry's most desirable boat brands spanning center consoles, express cruisers, sport fishing boats, luxury yachts, and tenders - serving customers from Connecticut to Maine with both new and pre-owned vessel options.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales

Quantifiable outcome

• 35+ years of successful operation establishing New England market leadership
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core.

• Viking YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Viking Yachts, one of the top brands worldwide in luxury power yachts and sport fishing for over 50 years. Offering Viking's full line including the Valhalla Boatworks center console fleet.
• Princess YachtscoreChannel Partner/ Reseller/ DistributorExclusive Princess Yachts dealer for Eastern CT and New England. Princess Yachts are crafted in Plymouth, England and represent luxury motor yachts.
• Regulator BoatscoreChannel Partner/ Reseller/ DistributorLong-time authorized dealer for Regulator Boats. Awarded Regulator 2024 Dealer of the Year. Brokers Greg Hoffman and Ben Crago inducted into Regulator Diamond Club.
• Everglades BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Everglades Boats, an industry leader in premium offshore fishing boats founded by former Boston Whaler executive Robert J. (Bob) Dougherty in 1997.
• AlbemarlecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Albemarle boats, known for exceptional fishing boats that also offer smooth, comfortable rides and luxurious amenities.
• Valhalla BoatworkscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Valhalla Boatworks, Viking's game-changing fleet of center consoles designed for serious sportfishing.
• Mag Bay YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mag Bay Yachts, high-quality center console sportfishing yachts built in Adelanto, California, founded by Michael Howarth and his son Barrett Howarth.
• Fjord YachtscoreChannel Partner/ Reseller/ DistributorExclusive U.S. dealer for Fjord Yachts, a prestigious luxury yacht brand representing a new era of luxury yachting.
• Rossiter BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Rossiter Boats, renowned for blending timeless elegance with cutting-edge engineering and exceptional craftsmanship.
• Williams Jet TenderscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Williams Jet Tenders at Massachusetts locations. Williams is the world's leading jet tender specialist.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Burger Boat Company: Burger Boat Company is a U.S. luxury yacht builder and refit yard. It is not a direct competitor to OHM's retail/brokerage model, but is thematically adjacent in the premium yacht ecosystem that Oyster Harbors Marine sells into, including as a potential resale or brokerage partner.
• Safe Harbor Marinas: Safe Harbor Marinas is the largest U.S. owner and operator of recreational marinas, providing storage, service, and on-site marine retail. It is comparable to OHM as the operator of marina locations (including Safe Harbor Pilots Point, where OHM has an office) and as a partner/competitor in boat service and storage, though it is not a boat dealer.

Regional players

• Boston Boat Basin / Boston Yacht Sales: Boston Yacht Sales is a New England-based yacht brokerage and new boat dealer operating in the Massachusetts coastal market. It is directly comparable to OHM in terms of geography, premium new and brokerage yacht model, and customer base of New England boaters.
• Russo Marine: Russo Marine is a multi-location New England boat dealership representing premium and mid-tier brands, including center consoles and motor yachts. It is the most direct regional competitor to Oyster Harbors Marine given overlapping New England territory, similar brand mix, and similar dealership and service model.

Direct peers

• HMY Yacht Sales: HMY Yacht Sales is one of the largest U.S. yacht brokerages, with a strong focus on Viking, Princess, and Hatteras new and brokerage sales across multiple East Coast and Gulf locations. It directly competes with OHM in the premium Viking/Princess sportfishing and motor yacht segments, and operates a similar brokerage-led model.
• Galati Yacht Sales: Galati Yacht Sales is a long-established, family-owned premium yacht brokerage and dealership representing brands such as Viking, Princess, and Hatteras across multiple U.S. locations. It is one of the closest direct peers to Oyster Harbors Marine in terms of premium brand portfolio, Viking/Princess representation, and multi-location yacht brokerage model.
• Denison Yachting: Denison Yachting is a large U.S. yacht brokerage and new sales dealer with offices in Florida, California, and other coastal markets, and a significant online brokerage platform. It competes with OHM in the brokerage segment of premium motor yachts and is comparable as a multi-location yacht sales and brokerage operation with strong digital presence.

Broad incumbents

• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States, operating a national network of dealerships and marinas. It is comparable to Oyster Harbors Marine as a multi-location, multi-brand boat retailer, but at vastly greater scale and with national geographic reach rather than regional New England concentration.
• OneWater Marine: OneWater Marine is a publicly traded, multi-brand boat retailer with a network of dealerships across the U.S. It is directly comparable to OHM as a multi-location premium and mid-market boat dealer, with overlapping brand representation and similar new and brokerage sales model, but operating at national scale.

Emerging players

• Hinckley Yachts: Hinckley Yachts is a premium New England-based yacht builder and dealer known for its Picnic Boat and Bermuda lines, with brokerage and service operations. It is comparable to OHM in the New England luxury yacht segment, though Hinckley is primarily a builder with selective retail, whereas OHM is a multi-brand dealer and broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oysterharborsmarine
• Xx.com/o_h_marine
• Facebookfacebook.com/OysterHarborsMarine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oyster Harbors Marine