What 1791 Gunleather does

1791 Gunleather (legally 1791 Outdoor Lifestyle Group LLC, operated as 2nd Amendment 1791 LLC) is a Miami, Florida-based designer and manufacturer of premium leather holsters, gun belts, rifle slings, magazine carriers, and outdoor accessories, founded in 2015. The company produces goods from 100% Certified American Heavy Native Steerhide using traditional handcrafting techniques informed by four generations of professional leather artisans, and it holds US Patent #US9170064B2 for its SnagMag pocket magazine carrier. Its product portfolio spans a $22.99-$219.99 price ladder covering IWB, OWB, paddle, shoulder, chest, and revolver-specific holsters, as well as Kydex, ballistic nylon, and EcoCarry alternatives, gun belts, rifle slings, and knife sheaths under the 1791 Hunt line.

The company operates a direct-to-consumer e-commerce model through 1791gunleather.com, supplemented by a controlled authorized dealer/reseller network that explicitly restricts third-party online marketplace sales. Marketing is driven by email/SMS promotions, integrated customer reviews (4.9/5.0 across 8,753 reviews, 93% five-star), and earned media in firearms industry publications. Customer segments include civilian concealed-carry permit holders as the primary group, with law enforcement and hunters/outdoor enthusiasts as secondary cohorts; no enterprise contracts or subscription revenue are present.

Financing is private with no disclosed venture or institutional investment; the company is owned by 2nd Amendment LLC and offers customer purchase financing through Credova. All products are backed by a Limited Lifetime Warranty, which is a notable differentiator relative to competitors offering one-year terms. The business is asset-light in distribution but manufacturing-dependent, with a 51-100 employee base and an active 2026 product catalog indicating ongoing operational momentum.

Name

1791 Gunleather

Legal name

1791 Outdoor Lifestyle Group LLC

Website

https://1791gunleather.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

1791 Gunleather is a Miami-based DTC manufacturer of premium handcrafted leather gun holsters, gun belts, rifle slings, and concealed-carry accessories, serving civilian concealed-carry permit holders, law enforcement, and hunters with American-made steerhide products.

Ownership category

akta.pro rank

Product category

Firearm Holsters and Carry Accessories

NAICS

Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (316990)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Protective, Safety & Tactical Leather Goods Manufacturing (Holsters/Pouches/Gear) (IMAOAHAF)

akta.pro secondary industries

Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Leather gun holsters
• Concealed carry accessories
• Gun belts
• Rifle slings
• Magazine carriers

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Holsters and Carry Accessories: Primary revenue stream from handcrafted leather gun holsters (IWB, OWB, paddle, shoulder, chest, revolver-specific), magazine carriers, speed loader carriers, and handcuff cases. Products are sold as one-time purchases with no subscription component.
2. Gun Belts: Heavy-duty leather gun belts made from American Heavy Native Steerhide, including standard and COBRA buckle models. Sold as one-time purchases.
3. Rifle Slings and Hunting Accessories: Leather rifle slings and hunting gear including knife sheaths under the 1791 Hunt line. One-time product purchases.
4. EcoCarry and Kydex Products: Alternative material products including EcoCarry (foam-padded IWB) and Kydex holsters targeting different price points and preferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

1791 Gunleather designs, manufactures, and sells handcrafted leather gun holsters (IWB, OWB, paddle, thumb break, chest, shoulder, revolver-specific), gun belts, rifle slings, magazine carriers, speed loader carriers, handcuff cases, and knife sheaths. The company primarily uses 100% Certified American Heavy Native Steerhide with craftsmanship from four generations of professional leather artisans, and also offers Kydex, ballistic nylon, and EcoCarry alternatives. Products are sold direct-to-consumer through the company's own e-commerce website.

Product overview

1791 Gunleather is a handcrafted leather goods manufacturer specializing in premium gun holsters, EDC accessories, and outdoor gear. The product portfolio centers on leather holsters (IWB, OWB, paddle, thumbreak, shoulder, chest) and includes Kydex and nylon alternatives, gun belts, rifle slings, magazine carriers, speed loader carriers, handcuff cases, and knife sheaths. The company uses 100% Certified American Heavy Native Steerhide and employs four generations of leather artisans in their Miami, FL facility. Key product lines include the award-winning Ultra Custom series, the budget-friendly EcoCarry line, the concealment-focused Fair Chase Deer Hide and Smooth Concealment holsters, and the patented SnagMag pocket magazine carrier.

Differentiator

Problem solved

Functional benefit

Products and services

• Inside the Waistband (IWB) Holsters Leather concealment holsters worn inside the waistband, available in multiple styles (Fair Chase Deer Hide, Smooth Concealment, 2-Way Multi-Fit, 4-Way IWB/OWB, Ultra Custom) for civilian concealed carry permit holders.
• Outside the Waistband (OWB) Holsters Open-carry leather holsters worn outside the waistband, including belt slide designs and multi-fit configurations for open-carry use.
• Paddle Holsters Leather holsters with a wide paddle attachment for easy on/off without removing the belt, available in standard and optic-ready configurations.
• Thumb Break Belt Holsters Holsters featuring a thumb snap retention strap for added security during active use.
• Optic Ready Holsters Holsters designed to accommodate handguns equipped with red dot optics and aftermarket sights.
• Kydex Holsters Thermoplastic holsters offering consistent retention and quick draw, including models for popular firearms such as Glock 19/43, Sig P365, and Springfield Hellcat.
• Ultra Custom Holsters Premium custom-fitted leather holsters that earned the company a Holster-of-the-Year award, featuring quartered-away design for enhanced concealment.
• EcoCarry Holsters Entry-level IWB holsters featuring padded foam interior for comfort, high-tang sweat guard, spring steel belt clip, and optic-ready design at an affordable price point.
• Chest Holsters Holsters designed for backcountry and outdoor carry, distributing firearm weight across the torso.
• Shoulder Holsters Horizontal shoulder holster systems including the Nakatomi Special series, designed for comfortable all-day carry.
• Revolver Holsters Holsters specifically designed for revolvers including J-Frame, K-Frame, L-Frame, N-Frame, and Z-Frame models, available in IWB, OWB, paddle, and thumbreak configurations.
• Military Classic Holsters Traditional holster designs following military specifications and classic patterns.
• Gun Belts Heavy-duty leather gun belts made from 100% Certified American Heavy Native Steerhide, including the COBRA Gun Belt 01 with Cobra buckle hardware and the standard Gun Belt 01.
• 1791 Tac Leather Rifle Sling Rifle sling combining tactical nylon webbing with premium American cowhide, featuring a Rapid Adjustable Slider for field adjustments, body adjustment point, and handmade leather fittings; backed by lifetime warranty.
• Magazine Carriers Magazine holsters including single and double carriers for single-stack and double-stack magazines, available in leather and Kydex.
• SnagMag Pocket Magazine Carrier Patented (US9170064B2) concealed magazine carrier designed to be worn in the pocket, disguised as a pocketknife for discreet carry of additional ammunition. Features a hook design that grabs the pocket corner during draw.
• Speed Loader Carriers Carriers for speed loaders, including single and double carrier options for 5-shot and 6-shot revolvers.
• Handcuff Cases Leather cases for secure transport and accessibility of handcuffs.
• Knife Sheaths (1791 Hunt) Handcrafted leather knife sheaths included under the 1791 Hunt brand for outdoor and hunting applications.
• Premium Ballistic Nylon Holsters Durable ballistic nylon holsters offering an affordable alternative to leather with sizes ranging from 1-6 to accommodate various firearm sizes.

Quantifiable outcome

• 93% of 8,753 reviews are 5-star ratings
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CrossBreed Holsters: Direct competitor in premium leather and hybrid concealed carry holsters, targeting the same concealed carry and law enforcement customer base with handcrafted American-made products.
• Galco Gunleather: Premium leather holster manufacturer with a heritage comparable to 1791 Gunleather, competing head-to-head in IWB/OWB leather concealment holsters and belts for concealed carry and law enforcement markets.
• Alien Gear Holsters: Hybrid and Kydex holster brand competing in the same concealed carry e-commerce channel, with similar multi-category product lines (IWB, OWB, magazine carriers) and direct-to-consumer go-to-market.
• DeSantis Holster: Long-established leather holster maker with broad law enforcement and civilian concealed carry offerings, overlapping significantly with 1791 Gunleather's IWB/OWB/paddle product categories.
• Vedder Holsters: DTC Kydex and hybrid holster company targeting concealed carry permit holders, competing for the same online consumer with rapid lead times and firearm-specific fit offerings.

Broad incumbents

• Safariland Group: Large incumbent in law enforcement and tactical holsters, with broader product portfolio including duty gear, body armor, and less-lethal products; competes with 1791 in the professional and LEO segments.
• Blackhawk Products Group: Established tactical and firearms accessories brand with holsters, belts, and range gear; broader portfolio but overlapping concealed carry and outdoor product categories with 1791 Gunleather.

Emerging players

• Tulster: Kydex-focused holster maker with strong direct-to-consumer presence, competing for the same firearm-specific concealed carry audience as 1791's Kydex line.
• Stone River Ordnance: Online firearms accessories retailer offering holsters, belts, and range gear in similar price points and channels, serving overlapping concealed carry and outdoor customers.
• Relentless Tactical: DTC leather holster brand serving the concealed carry market with lower price points, comparable go-to-market motion and product range as 1791's entry-tier and mid-tier leather lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1791gunleather
• Facebookfacebook.com/1791gunleather
• LinkedInlinkedin.com/company/1791gunleather

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1791 Gunleather