Oscar Juicers

What Oscar Juicers does

Oscar Juicers New Zealand was a privately-held, founder-operated family business based in Wanganui that distributed the OSCAR brand of household juicers to consumers across New Zealand. For more than twenty years the company sold slow/cold-press juicers intended for processing vegetables, fruits, and wheatgrass directly to households and families, building a base of thousands of customers nationwide. The entity was a regional distributor rather than the manufacturer: the OSCAR juicer brand is owned by a separate producer (the Da1200/Oscar Vitality group), and the New Zealand business held no disclosed manufacturing, branding, or IP ownership of its own.

The business ran on a pure direct-to-consumer model with no retail partners, e-commerce storefront, or formal distribution network described. Customer acquisition relied on word-of-mouth referrals, and order capture and after-sales support were handled personally by the founder via phone and email. There was no disclosed workforce beyond the founder, no external capital, no parent company, and no partnerships, certifications, or patents. Revenue, pricing, and unit volumes were never publicly disclosed.

The company ceased operations in 2026 following the death of its founder. With no succession plan, institutional backing, or transferable operating infrastructure, the entity is winding down and is no longer a going concern. As of the date of the input, the New Zealand distribution business is closed and the OSCAR brand continues separately through its manufacturer.

Name

Oscar Juicers

Legal name

Oscar Juicers New Zealand

Website

https://oscarjuicers.co.nz

Company type

Private

Operating status

Closed

Short description

Oscar Juicers New Zealand was a privately-held, founder-led family business in Wanganui that distributed OSCAR-brand household juicers to New Zealand consumers for over twenty years through direct-to-consumer, founder-mediated sales. The entity ceased operations in 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Wanganui

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Oscar Juicers New Zealand sold the OSCAR brand household juicer, designed for processing vegetables, fruits, and wheatgrass into fresh, living juice. The company distributed this single-product appliance directly to New Zealand households and families through founder-led personal service, with product recommendations and after-sales support provided directly by the owner-operator.

Product overview

Oscar Juicers New Zealand offered OSCAR brand juicers as a single unified product for home use. The company operated for over 20 years, bringing fresh, living juice into thousands of New Zealand homes. The business has now formally closed and is no longer taking orders or providing servicing.

Differentiator

Problem solved

Functional benefit

Brands

• OSCAR juicer: The main product brand sold by the company - a juicer product line that was distributed to thousands of New Zealand homes over 20+ years.

Products and services

• OSCAR Juicer

Quantifiable outcome

• Helped families achieve healthier kids and reinvigorated lifestyles through daily fresh juice consumption

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Direct peers

• Hurom: Korean slow juicer manufacturer with global distribution; competes directly in the premium home juicing segment where OSCAR juicers were positioned.
• Kuvings: Premium juicer brand with established New Zealand retail presence, directly competing in the same home juicing category with similar whole-fruit slow juicing technology.
• Omega Juicers: US-based juicer brand offering masticating juicers comparable to the OSCAR line, addressing the same household health and wellness customer base.
• BioChef: New Zealand-based retailer specializing in cold-press juicers and similar wellness appliances, directly comparable as a juicer-focused direct-to-consumer seller operating in the same NZ market.

Broad incumbents

• Breville Group: Australian-listed kitchen appliance manufacturer whose juicers and blenders are widely distributed in NZ supermarkets and specialty retail, an overlapping but much broader kitchen appliance portfolio.
• Vitamix: Premium blender and juicing appliance brand targeting health-conscious households with high-end countertop machines, comparable premium-positioned wellness appliance peer.
• Sage Appliances: Premium kitchen appliance brand selling juicers and blenders in New Zealand and Australia, comparable as an established premium-positioned small appliance incumbent in the same retail channels.
• Oscar Pure: Original manufacturer of the OSCAR juicer line with Australian and broader Asia-Pacific distribution; comparable as the upstream brand owner whose products Oscar Juicers NZ distributed.

Market position

Strengths1 record

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/Oscarjuicersnz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscar Juicers