What Midwest University does

Midwest University is a private, Christian-based higher education institution founded in 1986 and headquartered in Wentzville, Missouri (St. Louis metropolitan area), with an additional Seoul Site in South Korea. It offers bachelor's, master's, and doctoral degrees in disciplines spanning business administration, biblical studies, Christian education, music, aviation management, counseling, education, TESOL, divinity, leadership, fine arts, musical arts, counseling psychology, and financial economics, delivered through on-campus, online, and distance education modalities.

The institution's technology backbone is the Populi cloud-based learning management and student information system, which supports e-learning logins, online admissions applications, library book search, and academic administration. Supporting operations include a digital library catalog of 255,718 items (241,354 books, 9,000 e-books, 722 theses, 4,141 serials) using Dewey Decimal Classification, a MIRI Research Program with J-1 visa sponsorship infrastructure for student interns and professors/research scholars, and an online application portal (form 32245) for domestic and international admissions.

Midwest University generates revenue primarily through recurring per-semester tuition across degree and ESL certificate programs, supplemented by non-refundable application fees ($100 for the ESL program) and one-time registration fees ($50 for Korean language trial classes). Customer segments include undergraduate and graduate degree-seeking students, ESL learners across four proficiency levels, Korean language learners served through the King Sejong Institute affiliation, and J-1 exchange visitors. The university recruits internationally through its website, education conferences such as NAFSA, an alumni network (with Midwest Family Night events and Alumni Cafe), and Korean-language digital channels including an Instagram presence for the King Sejong Institute Wentzville.

Name

Midwest University

Legal name

Midwest University

Website

https://midwest.edu

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Midwest University is a private, Christian-based higher education institution in Wentzville, Missouri, offering bachelor's through doctoral degrees, ESL programs, and Korean language courses via its King Sejong Institute affiliation for domestic and international students, including J-1 visa-sponsored exchange visitors.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

akta.pro secondary industry

Online Nonprofit Universities (EDAHALAK)

Keywords

• Higher education services
• Theological education
• English language training
• Korean language programs
• Doctoral degree programs

Headquarters

HQ city

Wentzville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: The university generates primary revenue through tuition fees charged for degree programs at bachelor's, master's, and doctoral levels, as well as ESL certificate programs. Tuition is paid per semester with financial information available on the website.
2. Application Fees: Non-refundable application fee of $100 for ESL program admission.
3. Registration and Miscellaneous Fees: Revenue from registration fees including the Korean language program one-time registration fee of $50.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Midwest University is a private Christian university offering accredited bachelor's, master's, and doctoral degree programs through on-campus, online, and distance education across disciplines including business, theology, counseling, education, music, and aviation. It also operates ESL and Korean language certificate programs, provides J-1 visa sponsorship for international students and scholars, and maintains a 255,000+ item academic library.

Product overview

Midwest University is a higher education institution in Wentzville, Missouri (Saint Louis metropolitan area) offering bachelor's, master's, and doctoral degrees through face-to-face, online, and distance education. The university's product portfolio includes degree programs across business, theology, counseling, education, music, and aviation disciplines; ESL and Korean language programs (via King Sejong Institute); the Midwest University Library with 255,000+ items; MIRI research and J-1 visa programs; and an online application and e-learning platform powered by Populi.

Differentiator

Problem solved

Functional benefit

Brands

• King Sejong Institute Wentzville: Korean language learning center affiliated with Midwest University, approved by the King Sejong Institute foundation of the Korean government.
• Midwest University ESL Program

Quantifiable outcome

• Student-teacher ratio of approximately 10:1 in ESL programs providing individual assistance opportunities
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• King Sejong Institute Foundation (Korean Ministry of Culture, Sports and Tourism)coreStrategic or Co-development PartnerKing Sejong Institute foundation, an agency of the Korean government's Ministry of Culture, Sports and Tourism, has approved and established a King Sejong Institute in Wentzville affiliated with Midwest University. This partnership enables the university to offer Korean language and culture education under the official Korean government language program that has over 230 academies in 84 countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Western Governors University: Nonprofit online-only university offering competency-based degrees in business, education, IT, and healthcare. Sets the competitive bar for affordable, scalable online higher education that smaller faith-affiliated schools struggle to match.
• Southern New Hampshire University: Large nonprofit university with one of the largest online enrollments in the US, offering associate through doctoral degrees. Represents the scaled online competitor Midwest faces as distance education becomes table stakes.

Direct peers

• Oral Roberts University: Private, faith-affiliated university in Tulsa, Oklahoma offering bachelor's through doctoral degrees including theology, business, and education. Closely comparable in religious mission, program breadth, and reliance on international student recruitment.
• Bob Jones University: Private, faith-affiliated university in Greenville, SC offering a wide range of undergraduate and graduate programs with a conservative Christian foundation. Comparable in mission, accreditation scope, and private-nonprofit structure.
• ELS Language Centers: Major US-based ESL provider operating intensive English programs on university campuses nationwide. Comparable as a competitor for international ESL students considering pathway programs into US higher education.
• Regent University: Christian-affiliated private university in Virginia Beach offering online and on-campus programs across business, divinity, education, counseling, and leadership — nearly identical program mix to Midwest's and similar size/faith-based positioning.
• Liberty University: Large Christian private university with an extensive online division covering bachelor's, master's, and doctoral programs in business, divinity, counseling, and education. Directly comparable in faith-based positioning and broad program stack, though at significantly larger scale.

Regional players

• Maryville University of Saint Louis: Private university in Town and Country, Missouri, also in the St. Louis metro, with strong online and graduate programs in business, education, and healthcare. A direct regional competitor for adult learners and graduate enrollment.
• Lindenwood University: Private university in St. Charles, Missouri — within the same St. Louis metropolitan area as Midwest. Comparable in private-nonprofit status, program breadth including business and education, and competition for the same regional student pool.

Emerging players

• Inlingua International: Global language training provider with English and other language programs at centers worldwide. Comparable in operating language center models — relevant to Midwest's ESL and Korean language center business lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ksi_wentzville
• Xx.com/midwestu
• Facebookfacebook.com/15203743990

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest University