LS Group

What LS Group does

CAR LOVERS Roma is the operating retail brand of LS Group, an Italian automotive dealership group (CAR LOVERS ROMA S.R.L.) headquartered in Rome with €1,000,000 of share capital and 51-100 employees. The group operates as an authorized Renault and Dacia dealer across four Rome locations — the Tiburtina headquarters, the Marconi showroom, the Lungotevere workshop, and the Via Monteleone di Fermo body shop — and maintains an on-hand inventory of 543+ vehicles split between 268 new units and 275 used units.

The company runs a vertically integrated automotive retail operation: new, used, and km0 (nearly-new) vehicle sales; financing, leasing, and long-term rental; insurance brokerage; scheduled maintenance; and body shop repair. It serves two customer segments — individual consumers and professional/business customers — with the dedicated Renault Pro+ program addressing commercial fleets and SME needs. Strategic partnerships with Enel (EV charging benefits for buyers) and tooling providers such as MaritzCX and Smilenet support the customer-experience and digital channels layer.

Revenue is generated through a mix of transactional vehicle sales, recurring maintenance and body shop contracts, subscription-style long-term rental agreements, and commission-based financing and insurance products. A digital sales channel staffed by remote consultants extends reach beyond the four physical locations. Underlying technology is conventional dealer technology (OEM-certified diagnostics, dealer management systems, partner-supplied CX tooling) with no disclosed proprietary AI/ML or data-asset components.

Name

LS Group

Legal name

CAR LOVERS ROMA S.R.L.

Website

https://lsgroup-roma.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Authorized Renault and Dacia automotive dealership group operating four locations in Rome, Italy, selling 543+ new, used, and km0 vehicles and providing financing, maintenance, body shop, and long-term rental services to consumers and SME businesses.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

akta.pro secondary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Automotive retail
• New vehicle sales
• Used car sales
• Vehicle leasing
• After-sales service

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New, Used, Km0): The primary revenue stream is the sale of new Renault and Dacia vehicles, along with used and nearly-new (km0) vehicles from multiple brands. The dealership maintains a large inventory of approximately 543+ vehicle listings across various models and fuel types.
2. After-Sales Service and Maintenance: Revenue from workshop services including general maintenance, repairs, and a dedicated quick service section that offers no-appointment maintenance with turnaround under two hours. Body shop (carrozzeria) services are also provided.
3. Financial Products and Insurance: The dealership earns commissions on financing, leasing, and insurance products offered through partnerships with financial institutions. They facilitate customer access to funding for vehicle purchases.
4. Long-Term Rental and Leasing: Revenue from long-term rental (noleggio a lungo termine) services for both vehicles and commercial vehicles, targeting professionals and businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CAR LOVERS Roma is an authorized Renault and Dacia car dealership in Rome that sells new, used, and Km0 vehicles, provides vehicle financing, leasing, long-term rental, and insurance, and offers complete after-sales services including workshop maintenance, quick service (no appointment, under 2 hours), and body shop repairs across four locations. It serves both individual consumers and professional/business customers via a dedicated Renault Pro+ program.

Product overview

CAR LOVERS Roma is a Renault and Dacia car dealership in Rome offering a comprehensive automotive portfolio. The core offering consists of new Renault vehicles (including electric models like Megane E-Tech, Scenic E-Tech, Twingo E-Tech, Renault 4 E-Tech, and Renault 5 E-Tech) and new Dacia vehicles (Duster, Sandero, Jogger, Spring, Bigster). The dealership also sells used vehicles and Km 0 nearly-new cars. These are complemented by financial services including financing, leasing, and long-term rental options. Additional services include maintenance/repair workshop, bodywork services, quick maintenance services, insurance, and warranty extensions. The business serves both individual consumers and professional/business customers through dedicated Renault Pro+ services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Renault Vehicles Sales of new Renault-brand passenger and commercial vehicles through authorized franchise, with full manufacturer warranty, genuine parts access, and brand-supported promotional campaigns. Targeted at individual consumers and professional/business customers.
• New Dacia Vehicles Sales of new Dacia-brand passenger vehicles through authorized franchise, with manufacturer warranty coverage and brand promotional campaigns. Targeted at value-oriented individual and business buyers.
• Used Vehicles (Multi-brand) Sales of pre-owned vehicles across multiple brands with verified histories and warranty commitments, available in petrol, diesel, electric, hybrid, and LPG powertrains. Targeted at cost-conscious individual consumers and businesses.
• Km 0 Vehicles Sales of nearly-new vehicles with very low mileage for immediate delivery, combining new-vehicle condition with faster availability. Targeted at buyers seeking immediate delivery.
• Vehicle Financing Services Arrangement of vehicle financing through partner financial institutions, with promotional rates, monthly installments, and trade-in options. Targeted at individual consumers and businesses purchasing vehicles.
• Vehicle Leasing Services Leasing arrangements for passenger and commercial vehicles, providing tax-efficient access to vehicles without ownership. Targeted at businesses and individuals preferring leasing over purchase.
• Long-Term Vehicle Rental (Noleggio a Lungo Termine) Subscription-based long-term rental of passenger and commercial vehicles with monthly payments. Targeted at professionals and businesses seeking flexible vehicle access without ownership.
• Maintenance and Repair Services Workshop maintenance, mechanical repair, and bodywork (carrozzeria) services including paintwork, with a quick service offering no-appointment service and turnaround under two hours. Targeted at vehicle owners across Rome.
• Insurance Services Arrangement of vehicle insurance products and coverage through partner insurers at the point of vehicle purchase or lease. Targeted at vehicle buyers and lessees.
• Warranty Extensions Extended warranty coverage beyond the standard manufacturer warranty sold at point of purchase. Targeted at vehicle buyers seeking additional protection.
• Renault Pro+ Business Services Dedicated business-fleet services including specialized pricing, commercial vehicle lineup, leasing structures, and fleet management support for professional and business customers. Targeted at self-employed professionals and companies.

Quantifiable outcome

• Quick service turnaround under 2 hours for maintenance without appointment
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• RenaultcoreChannel Partner/ Reseller/ DistributorCAR LOVERS Roma is an authorized Renault dealership, reselling new Renault vehicles, providing brand warranty services, accessing genuine Renault parts, and participating in brand marketing campaigns and promotional programs. The partnership represents the primary business line.
• DaciacoreChannel Partner/ Reseller/ DistributorCAR LOVERS Roma is an authorized Dacia dealership, reselling new Dacia vehicles including Sandero, Duster, Jogger, Spring, and Bigster models. Provides brand warranty coverage, genuine parts access, and participates in Dacia promotional campaigns.
• EnelminorGTM or Marketing PartnerPartnership providing electric vehicle charging benefits. Customers purchasing Renault E-Tech electric vehicles (Renault 5, Renault 4, Megane E-Tech, Scenic E-Tech) and Dacia Spring receive up to 22,500-30,000 km of home charging credits, adding tangible value to electric vehicle purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brennero Auto: Italian multi-brand dealer group with locations across northern and central Italy. Comparable as a multi-brand franchised retailer offering new and used vehicles, after-sales service, and financing solutions to consumers and businesses.
• Gruppo Autotorino: One of Italy's largest multi-brand dealer groups operating across northern and central Italy. Directly comparable as a franchised multi-brand retailer with sales, service, financing, and used-vehicle operations, similar in scale and business model to CAR LOVERS Roma.
• Intergea: Major Italian automotive retail group with extensive franchised dealership operations across multiple brands. Comparable in offering new/used vehicle sales, after-sales service, and financing — a direct competitor for OEM franchise rights and customer share.
• Gruppo Bonaldi: Established Italian dealer group with multiple locations across Lombardy and central Italy. Operates franchised dealerships with sales, service, and financing — comparable in business model and customer segment to CAR LOVERS Roma.
• Gruppo F.lli Rossi: Italian automotive dealer group operating franchised dealerships across multiple brands. Similar business model with new/used vehicle sales, service, and financing offerings focused on individual consumers and small businesses.

Broad incumbents

• ALD Automotive Italy: Major international fleet leasing and mobility services provider with strong Italian presence. Comparable for the long-term rental/leasing segment, though focuses exclusively on corporate fleet rather than individual consumers.
• Leasys: Stellantis-owned leasing, rental, and mobility services company in Italy. Comparable for the long-term rental business targeting professionals and businesses, operating as a larger incumbent with deeper OEM integration.
• Arval Italy: BNP Paribas-owned full-service vehicle leasing and fleet management provider operating across Italy. Comparable for the long-term rental/leasing subscription business, though Arval operates at significantly larger scale and exclusively in B2B fleet.

Regional players

• Sixt Italy: German-headquartered premium mobility and rental provider operating in Italy. Comparable for the rental services offering, though Sixt is rental-focused and does not operate as a vehicle dealer.
• Europcar Italy: Major European vehicle rental brand operating in Italy. Comparable for the rental/leasing business segment, though operates exclusively in rental and does not sell vehicles or offer dealer services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CARLOVERSROMA
• LinkedInlinkedin.com/company/carlovers-roma
• Instagraminstagram.com/carloversroma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LS Group