104.9 Werk FM

What 104.9 Werk FM does

104.9 WERK FM is a commercial FM radio station broadcasting at 104.9 MHz, licensed to serve the Anderson and Muncie, Indiana metropolitan area under the legal name WERK-FM. It operates as a single property within the Woof Boom Radio network, which also owns and operates sister stations including WLBC, Max Rocks, Oldies 1240 WHBU, Blake FM, and WMUN. The station's programming consists of a music variety format layered with local news, weather, community events, school delays/closings, sports coverage (including Indy Indians promotions), and listener contests; on-air hosts include Jay, Zach, Paul Poteet, Garry Joseph, Bruce, and Lora across dayparted and specialty shows (notably a Yacht Rock Radio program). Distribution occurs through traditional over-the-air FM broadcast and internet live streaming powered by SecureNet Systems' StreamDB platform, with community engagement maintained via a Facebook page (~6,388 followers), a community calendar, and reciprocal content partnerships with MuncieJournal.com, 765BusinessJournal.com, and WMUN.

Name

104.9 Werk FM

Legal name

WERK-FM

Website

https://werkradio.com

Company type

Private

Operating status

Operating

Short description

104.9 WERK FM is a commercial FM radio station at 104.9 MHz, owned by Woof Boom Radio, broadcasting music variety, local news, weather, and community content to listeners in Anderson and Muncie, Indiana, with live online streaming.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local radio broadcasting
• Fm radio station
• Music variety programming
• Community news radio
• Radio advertising sales

Headquarters

HQ city

Daleville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Radio station generates revenue through advertising, with mentions of local sponsors and promotional content (e.g., RightDrive Muncie, Menards)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

104.9 WERK FM is a commercial FM radio station broadcasting at 104.9 MHz in the Anderson and Muncie, Indiana market, delivering music variety programming along with local news, weather, community events, and listener contests. The station also offers online live streaming for global listeners via the SecureNet Systems StreamDB platform and operates as part of the Woof Boom Radio network. Supporting services include a community calendar, contests and giveaways, and a local delays-and-closings alert service.

Product overview

104.9 WERK FM is a local FM radio station serving Anderson and Muncie, Indiana. The station operates as a unified broadcast platform featuring live radio programming through its 104.9 MHz FM frequency and online streaming. The core product is the main WERK-FM station, which offers music variety and local content. This is augmented by multiple individual radio programs including Jay's Show, Zach's Show, Paul Poteet Show, WERKnights with Garry Joseph, Bruce's Basement, WERKends with Lora, and Yacht Rock Radio. Additional services include a community calendar, listener contests, delays and closings alerts, and live internet streaming. The station is part of Woof Boom Radio group and positions itself as providing 'the best and most variety' for the local community.

Differentiator

Problem solved

Functional benefit

Products and services

• 104.9 WERK FM Main Radio Station Core commercial FM radio station broadcasting at 104.9 MHz to the Anderson and Muncie, Indiana market, offering music variety programming along with local news, weather, community events, contests, and delays-and-closings alerts. Targeted at local residents and monetized via local advertising and sponsorships.
• WERK FM Live Streaming Online audio streaming service allowing listeners worldwide to tune in to the WERK-FM broadcast live via the SecureNet Systems StreamDB platform.
• Community Calendar Local community events calendar service allowing organizations in the Muncie and Anderson area to submit and promote events, including a dedicated PSA submission page.
• Contests and Giveaways On-air and online listener contests and giveaways offering prizes such as concert tickets (Train, Weird Al Yankovic), Indy Indians tickets, Everwise Amphitheater tickets, and gift cards to local businesses like Hoosier Routes in Summitville.
• Delays and Closings Real-time alert service providing school and business delay and closing information for the Muncie area, surfaced on-air and online.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Woof Boom RadiocoreOthersParent broadcasting company that owns and operates WERK-FM along with other regional radio stations including WLBC, Max Rocks, Oldies 1240 WHBU, Blake FM, and WMUN.
• MuncieJournal.comminorGTM or Marketing PartnerLocal news partner providing news content feed to WERK FM website, featuring stories about Muncie community events, local organizations, and regional news.
• 765BusinessJournal.comminorGTM or Marketing PartnerLocal business news partner integrated into WERK FM's news section for regional business coverage.
• TicketmasterminorGTM or Marketing PartnerTicket distribution partner referenced for concert ticket links (Train, Weird Al Yankovic) promoted on the WERK FM website.
• RightDrive MuncieminorGTM or Marketing PartnerLocal sponsor for fireworks show and community events, indicating advertising partnership with local business.
• Heartland Capital Areas PartnershipminorGTM or Marketing PartnerFeatured as 'Airwaves in Action' sponsor on the website, promoting the Heartland CAP Muncie initiative.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Emmis Communications: Historic Indianapolis-based radio broadcaster historically operating multiple Indiana stations; comparable as a portfolio operator in the same state as WERK-FM, even as its radio footprint has evolved.
• Townsquare Media: Multi-platform local media company owning clusters of radio stations across small and mid-sized US markets; structurally comparable to Woof Boom Radio's group model that includes WERK-FM.
• WFBQ Q95 Indianapolis: Heritage Indianapolis rock station owned by iHeartMedia; a large-market incumbent illustrating the multi-station portfolio model that WERK-FM's parent (Woof Boom Radio) operates at a smaller scale in Indiana.
• WFMS 95.5: Long-running Indianapolis country music radio station operated by Cumulus Media, providing a regional benchmark for music-formatted commercial FM stations in Indiana and competing for advertising attention with WERK-FM.

Direct peers

• WLBC: Sister station under Woof Boom Radio operating in the same Muncie, Indiana market with overlapping music/talk format and competing for the same local advertising base as 104.9 WERK FM.
• Max Rocks (WOXY): Sister classic-rock formatted station under Woof Boom Radio, competing for similar adult music listeners and advertisers in the regional Indiana radio cluster that includes WERK-FM.
• Oldies 1240 WHBU: Sister AM station under Woof Boom Radio licensed to Anderson, Indiana, sharing parent company resources and directly competing for the same Anderson-Muncie ad spend as WERK-FM.
• Blake FM: Sister station under Woof Boom Radio, sharing cluster-level sales infrastructure and competing in the same regional Indiana market as WERK-FM.
• WMUN - The Talk of Muncie: Sister AM talk/news station under Woof Boom Radio, directly affiliated with WERK-FM in the local radio family and competing for Anderson-Muncie listeners and advertisers.

Regional players

• WFYI 90.1 Indianapolis: Indianapolis public radio station offering news, talk, and music to central Indiana — same regional footprint as WERK-FM but a non-commercial funding model, providing a useful comparison for local audio reach and content differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/113427482006205
• Xx.com/werkfm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 104.9 Werk FM