muncie journal

What muncie journal does

Muncie Journal is a privately held, digital-first local news outlet that publishes online news and business information focused exclusively on Delaware County, Indiana. Founded in 2015 and operated as a product of Woof Boom Radio, LLC, the publication covers three editorial pillars — Education, Economic Development, and Quality of Life — across categories including Health, Government, Business, Entertainment, Education, and Non-Profit. Content is produced through a mix of staff-written stories, community submissions (minimum 300 words with editorial review by Editor-in-Chief Mike Rhodes), and sponsored articles. The platform is built on a WordPress-based CMS and is distributed free to readers across desktop, mobile, and tablet, with additional reach via the Woof Boom Radio Group's four radio stations and Woof Boom News syndication.

The business model is advertising-driven. The publication generates revenue through sponsored articles, display advertising, and recurring sponsor-themed formats such as the Virtual Home Show and special sections (Letters to Veterans, Health & Beauty, Food & Beverage, Explore DWNTWN Muncie). All content is free to access with no paywall or subscription pricing disclosed. The sales motion is direct-to-local: advertisers are Delaware County-area small businesses and nonprofits seeking regional reach via the website, social media channels, and the affiliated radio stations. The publication operates exclusively within Delaware County, has no disclosed external investors, no funding rounds, and no publicly disclosed revenue. A sub-brand, the 765 Business Journal, extends the editorial footprint into a business-focused vertical while remaining within the same geographic market.

Name

muncie journal

Legal name

Woof Boom Radio, LLC

Website

https://munciejournal.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Muncie Journal is a Delaware County, Indiana-based digital news publication operated by Woof Boom Radio, LLC. It publishes free local news, sponsored content, and special sections across Education, Economic Development, and Quality of Life, reaching readers via its website, social media, and four partner radio stations.

Ownership category

akta.pro rank

Product category

Local News Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publishing
• Community journalism
• Digital news platform
• Sponsored content advertising
• Hyperlocal news coverage

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsored Content: Muncie Journal generates revenue through sponsored articles, display advertising, and promotional content from local businesses. The publication explicitly mentions that some stories are sold by their sales staff prior to publishing, and features special sections and virtual home shows that showcase local business sponsors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Muncie Journal is a hyperlocal digital news platform that publishes online news articles and community announcements focused on Education, Economic Development, and Quality of Life in Delaware County, Indiana. The publication operates as a product of Woof Boom Radio, LLC, distributing content through its website, social media channels, and a network of four partner radio stations. Revenue is generated through sponsored articles, display advertising, and special promotional sections such as the Virtual Home Show that showcase local business sponsors.

Product overview

Muncie Journal is a single-platform local news publishing website operated by Woof Boom Radio Group. The website serves as a community news platform focused on three content pillars: Education, Economic Development, and Quality of Life within Delaware County, Indiana. The site publishes a variety of content including original reporting, user-generated submissions, and sponsored stories from local businesses. Content submission requires a minimum of 300 words, at least one horizontal feature photo (1024x768 pixels minimum), and stories should be submitted in Microsoft Word or PDF format.

Differentiator

Problem solved

Functional benefit

Products and services

• Muncie Journal Website A free online local news publishing website covering Education, Economic Development, and Quality of Life topics in Delaware County, Indiana. Content includes staff-written articles, user-submitted community announcements, and sponsored stories from local businesses and nonprofits.
• 765 Business Journal

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Woof Boom Radio GroupcoreGTM or Marketing PartnerWoof Boom Radio is the parent company of Muncie Journal. The publication is described as a 'product of Woof Boom Radio, LLC.' Muncie Journal content is promoted on four radio stations that make up the Woof Boom Radio Group, including WMUN.
• Woof Boom NewsminorGTM or Marketing PartnerWoof Boom News provides local news content that is syndicated and shared through the Muncie Journal website, including RSS feed integration.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Star Press: The Star Press is the legacy daily newspaper covering Muncie and East Central Indiana, including Delaware County. It is the most direct local competitor to Muncie Journal, serving the same geographic audience with overlapping news, government, and business coverage.
• Patch.com: Patch.com is a national network of hyperlocal digital news sites covering individual towns and counties. It is a direct peer because it operates community-focused digital newsrooms on a similar model to Muncie Journal, including open local contributor submissions and free ad-supported access.

Broad incumbents

• IndyStar: IndyStar is the major regional daily newspaper serving Indianapolis and Central Indiana. It is a broad incumbent peer because, while it covers Delaware County to some extent, it operates at state/regional scale and competes for the same Indiana digital advertising budgets.
• Inside Indiana Business: Inside Indiana Business is a regional business news outlet covering Indiana economic development and business news. It overlaps with Muncie Journal's Economic Development pillar at a much broader geographic scale and competes for the same local business advertisers.
• Indiana Public Media / WFYI: WFYI and Indiana Public Media provide statewide public radio and digital news coverage including some Delaware County reporting. It is a broad incumbent peer offering non-commercial local news that competes for audience attention and underwriter support in the same market.
• WTHR-TV: WTHR is the NBC affiliate in Indianapolis and a regional broadcast incumbent that covers Muncie and East Central Indiana. It is comparable to Muncie Journal as a local/regional news provider competing for advertiser budgets across the same Indiana audience footprint.

Emerging players

• Ball State Daily News: Ball State Daily News is the student-run newspaper at Ball State University in Muncie. It is an emerging/partial peer covering local Muncie and university news with overlapping geographic focus, though its primary audience is the campus community rather than Delaware County broadly.

Regional players

• Tribune-Star (Terre Haute): The Tribune-Star is the daily newspaper serving Terre Haute and west-central Indiana. It is a regional peer operating a community-newspaper digital-plus-print model similar to Muncie Journal, though in a different geography rather than overlapping directly.

Others

• Nextdoor: Nextdoor is a hyperlocal community and news platform organized by neighborhood. It is an adjacent comparable because it competes for community-news attention in the same Delaware County geographies, even though it is not a journalistic outlet.
• WLBC / Woof Boom Radio Group: Woof Boom Radio Group (including WLBC and other Muncie stations) is the parent company of Muncie Journal. It is an adjacent comparable because it shares the same local advertiser base, audience, and operational infrastructure, and represents the broadcast side of the integrated multi-platform offering.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/muncie_journal
• Facebookfacebook.com/munciejournal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about muncie journal