Digitalio
- Company typePrivate
- Founded2007
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
Digitalio firmographics
Firmographics- Name
- Digitalio
- Legal name
- 株式会社DIGITALIO
- Website
- https://digitalio.jp
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Digitalio is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Digitalio business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Digital Gift Services (デジコ): Transaction-based digital gift issuance and exchange services for corporate promotional campaigns, government subsidy distribution, and shareholder benefit programs. Companies pay for gift issuance volume while the platform offers free initial and monthly access.
- Point Site & Advertising (ECナビ): Advertising revenue from a large user base (~9 million members, 290 million monthly PV). Revenue from affiliate marketing commissions when users make purchases through the platform, and advertising fees from brands conducting campaigns.
- Survey Provision (conio): Performance-based survey solution where media sites earn revenue by serving surveys to their users. Zero initial cost for media partners; DIGITALIO takes a share of survey completion revenue.
- Salary Advance Service (リモネ): Workers pay a usage-based service fee for accessing earned wages early. Companies implement the service at zero cost. Revenue derived from per-transaction service fees (industry-lowest rates).
- Point Exchange (PeX): Point exchange platform with ~290 million members handling ~15 billion yen monthly in point value. Revenue from exchange transaction fees and partnerships with point-issuing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free initial and monthly access; transaction-based fees per gift issuance |
| Usage-based | Pay-as-you-go | Zero cost for enterprise implementation; workers pay usage-based fees |
| Freemium | Pay-as-you-go | Zero initial implementation cost for media partners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Digitalio product offering
Product offeringCore offering
No source data available.
Product overview
DIGITALIO is a digital service design company operating an integrated platform of six interconnected services. The core portfolio centers on points ecosystem services (ECナビ point site with ~9M members, PeX point exchange with ~2.9M members), digital gift services (デジコ with 6,000+ exchange options), survey solutions (conio for media monetization), mobile engagement tools (トットコ app), and fintech services (リモネ salary advance). These services are designed to interconnect: ECナビ generates user traffic and point accumulation, PeX facilitates cross-service point liquidity, デジコ provides gift/incentive delivery for promotional campaigns, and conio enables survey-based engagement and monetization. The platform targets both B2C users (individual point earners) and B2B enterprise/government clients (campaign promotion, subsidy distribution, employee benefits).
Differentiator
Problem solved
Functional benefit
Brands
- デジコ: 法人向けデジタルギフトサービス。6,000種以上に交換できるデジタルギフトを提供。
- conio
- ECナビ
- PeX
- トットコ
- リモネ
Quantifiable outcome
- Digico accumulated 1,600+ partner companies by March 2025
- +2 more outcomes
Companies that use Digitalio
Customer profileNamed customers4 records
Segments4 records
Digitalio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Digitalio partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- サービス開発パートナー企業 (Various Service Development Partners)minorPartnerships with various companies for collaborative service development including コトバンク, マンガぺディア, ANAマイレージモール and other services. DIGITALIO collaborates with partner companies to create and operate services.
- PayPay, Amazon Japan, dポイント, QUOカードPay, WAON, au PAY, 及其他6000+企业提供 (6,000+ Redemption Partners)coreDigico digital gift service integrates with 6,000+ redemption options including PayPay, Amazon Gift Card, dポイントギフト, QUOカードPay, WAON POINT, au PAY ギフトカード, PeXポイントギフト, and bank transfer to major financial institutions nationwide.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Digitalio competitors and assessment
Company assessmentEmerging players
- Money Forward, Inc. Japanese fintech offering personal finance, payroll, and SaaS for SMBs. Comparable to Remone as a payroll/earned-wage-adjacent service and shares a similar SMB and enterprise GTM profile for HR-tech products.
Broad incumbents
- Ponta (Loyalty Marketing, Inc.): Multi-partner common point platform operated jointly by major Japanese retailers. Competes with PeX as a cross-issuer point exchange destination and overlaps with ECナビ for consumer point earning and redemption.
- NTT DOCOMO (dポイント): Operates dポイント, one of Japan's largest loyalty currencies, integrated across telecom, retail, and digital services. Competes with ECナビ/PeX in point accumulation and is also a Digico redemption partner via dポイントギフト.
- Rakuten Group: Operates Rakuten Points, Japan's largest loyalty ecosystem integrated across e-commerce, fintech, and mobile. Overlaps with ECナビ/PeX as a dominant point platform and with Digico through Rakuten Pay gift redemptions.
Direct peers
- giftee Inc. Japanese digital gift platform offering eGift issuance and redemption across multiple brand partners. Directly competes with Digico in the corporate promotional gifting and digital voucher market for enterprises and municipalities.
- PayPay Corporation: Operates Japan's largest QR payment platform and PayPay Points/Money. Directly comparable to Digico as both a payment/point infrastructure and a major redemption partner embedded in DIGITALIO's 6,000+ exchange network.
- CCCMK Holdings (Vポイント / former T-Point): Operates Vポイント (merged from T-Point and Vポイント), one of Japan's largest multi-partner loyalty programs. Direct peer to PeX as a cross-issuer point aggregator and a comparable Digico-style redemption destination.
- Septeni Holdings: Japanese digital advertising and marketing group spanning performance ads, data, and platform services. Comparable to DIGITALIO's B2B digital promotion and DX support solutions, with overlapping enterprise clients.
- GMO Moppy (GMO Research): Operates Moppy, one of Japan's largest point sites, under GMO. Directly competes with ECナビ in consumer point aggregation, cashback, and survey-based monetization, with overlapping advertisers and partners.
Others
- CARTA HOLDINGS (former parent): Former parent of DIGITALIO prior to the April 2026 transfer to Cross Marketing Group. Operates digital advertising, ad tech, and media businesses in Japan that are adjacent to DIGITALIO's B2B digital promotion and DX services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Digitalio social profiles
Digital presenceDigitalio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digitalio leadership team
Management profileNumber of profiles
Digitalio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digitalio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digitalio
What does Digitalio do?
No source data available.
Is Digitalio a public or private company?
Digitalio is a private company. It is classified as unknown and is currently operating.
When was Digitalio founded?
Digitalio was founded in 2007.
Where is Digitalio based?
Digitalio is headquartered in Tokyo, Japan, in the Asia region.
How does Digitalio make money?
Five revenue lines are on record. Digital Gift Services (デジコ) is the primary driver. The others are point Site & Advertising (ECナビ), survey Provision (conio), salary Advance Service (リモネ) and point Exchange (PeX).
Who are Digitalio's main competitors?
Money Forward, Inc. is listed as an emerging player. Broad incumbents are Ponta (Loyalty Marketing, Inc.), NTT DOCOMO (dポイント) and Rakuten Group. Direct peers are giftee Inc., PayPay Corporation, CCCMK Holdings (Vポイント / former T-Point), Septeni Holdings and GMO Moppy (GMO Research). CARTA HOLDINGS (former parent) is listed as an others.
Does Digitalio have an API?
No public API is recorded for Digitalio.