Wallace Inn

What Wallace Inn does

Wallace Inn, Inc. is a privately held, single-property full-service hotel located at 100 Front Street in historic Wallace, Idaho, in the Silver Valley region of the Bitterroot Mountains. The property offers six accommodation categories ranging from Standard Queen and Double Queen Rooms through premium inventory including the Silver Suite (with private hot tub) and the two-room Governor's Suite (California king, wet bar, separate living space). On-site amenities include an indoor heated pool and spa, fitness center, complimentary WiFi, shuttle service, and free parking, with pet-friendly rooms available.

The property operates three integrated revenue streams: hotel room accommodations booked primarily through the InnRoad property management system, direct phone reservations, and walk-in traffic; food and beverage via the on-site Trailside Cafe (breakfast 6:30-10:00 am) and O'Rourke's Lounge; and meetings and events utilizing more than 22,000 square feet of event space for corporate retreats, weddings, family reunions, and conventions, supported by full-service catering. Customer segments include outdoor recreation enthusiasts (primary), leisure travelers and families, corporate and business groups, wedding and celebration parties, and pet-friendly travelers.

Go-to-market is overwhelmingly direct-to-consumer via the hotel's own website, Facebook, TripAdvisor, and seasonal promotional packages (for example, RIDE2026 cycling promotion), with referrals from Visit Idaho and regional tourism publications. The company's strategic positioning rests on its role as the principal full-service accommodation in a town listed entirely on the National Register of Historic Places and as a gateway to the Route of the Hiawatha, the Trail of the Coeur d'Alenes, Lookout Pass, Silver Mountain, and over 1,000 miles of ATV and snowmobile trails.

Name

Wallace Inn

Legal name

Wallace Inn, Inc.

Website

https://thewallaceinn.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wallace Inn is a privately held, single-property full-service hotel in historic Wallace, Idaho, offering lodging, on-site dining, and event space to outdoor recreation tourists, families, corporate groups, and wedding parties visiting the Silver Valley.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodations
• Hospitality services
• Meetings and events
• On-site dining
• Outdoor recreation lodging

Headquarters

HQ city

Wallace

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodations: Overnight stays in various room categories including Standard Queen, Double Queen, King, suites (Governor's Suite, Silver Suite), and hospitality suites. Revenue generated from room rates with check-in at 4:00 pm and check-out at 11:00 am.
2. Food and Beverage: On-site dining at Trailside Cafe (breakfast service 6:30-10:00 am) and O'Rourke's Lounge (weekends and special events). Revenue from restaurant meals, beverages, and catering services for events.
3. Meetings and Events: Rental of over 22,000 sq ft of event space for corporate meetings, retreats, weddings, family reunions, and conventions. Includes full-service catering and AV equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wallace Inn operates a full-service hotel in historic Wallace, Idaho in the Silver Valley, offering overnight accommodations across six room categories (Standard Queen, Double Queen, King, Hospitality Suite, Governor's Suite, and Silver Suite). The property also provides on-site dining at Trailside Cafe and O'Rourke's Lounge, plus over 22,000 sq ft of meeting and event space with full-service catering for corporate retreats, weddings, and family gatherings.

Product overview

Wallace Inn is a historic hotel in Wallace, Idaho offering a single unified property with multiple accommodation types and on-site dining. The property provides six distinct room types ranging from Standard Queen Rooms to premium suites (Governor's Suite, Silver Suite), an on-site restaurant (Trailside Cafe), lounge (O'Rourke's Lounge), and extensive meeting/event facilities with full catering services. Amenities include indoor heated pool and spa, fitness center, complimentary WiFi, and shuttle service. The hotel serves as a basecamp for outdoor adventures in the Silver Valley including rail-trail biking, skiing, and hiking.

Differentiator

Problem solved

Functional benefit

Brands

• Trailside Cafe: On-site restaurant at Wallace Inn serving farm-fresh breakfast and family-friendly fare with signature dishes like Mack Daddy Scramble and Biker Boost
• O'Rourke's Lounge

Products and services

• King Room
• Double Queen Room
• Standard Queen Room
• Two-Room Governor's Suite
• Silver Suite
• Hospitality Suite
• Trailside Cafe
• O'Rourke's Lounge
• Meeting & Event Spaces
• Catering Services

Quantifiable outcome

• Direct access to Route of the Hiawatha (15-mile trail) and Trail of the Coeur d'Alenes (72-mile paved trail)
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Silver Mountain Resort: Adjacent ski resort property located only 10 miles from Wallace Inn in Kellogg, Idaho. Directly competes for ski season lodging demand from the same regional outdoor recreation traveler base, with on-site lodging, dining, and event facilities.
• Schweitzer Mountain Resort: Idaho mountain resort in Sandpoint offering ski-in/ski-out lodging, dining, and event space for outdoor recreation travelers. Most comparable direct peer — a full-service destination mountain resort serving a similar North Idaho adventure-traveler segment.
• The Roosevelt Inn & Spa: Independent boutique inn in Coeur d'Alene, Idaho offering full-service accommodations with on-site dining and spa. Closely comparable independent full-service lodging operation serving North Idaho leisure travelers.
• The Lodge at Sandpoint: Boutique independent hotel in Sandpoint, Idaho offering full-service lodging, dining, and event space targeting recreation-oriented travelers on Lake Pend Oreille. Closely comparable scale and business model to Wallace Inn.

Broad incumbents

• Sun Valley Resort: Iconic Idaho full-service mountain resort in Ketchum with extensive lodging, F&B, and event facilities. Operates at a much larger scale but serves the same destination outdoor recreation traveler, competing for Idaho mountain tourism share.
• Oxford Hotel (Boise): Independently owned full-service historic hotel in Boise with meeting/event space and restaurant. Comparable independent full-service hotel model operating in the same Idaho state, though at a larger urban scale.

Regional players

• The Whitefish Lodge (at Whitefish Mountain Resort): Montana mountain resort lodge offering ski-in/ski-out lodging, dining, and event facilities. Comparable destination full-service resort model serving outdoor recreation travelers in a similar regional market just east of Idaho.
• Coeur d'Alene Resort: Full-service independent resort hotel in Coeur d'Alene, Idaho, serving outdoor recreation and leisure travelers in the same North Idaho corridor as Wallace Inn. Comparable full-service offering with multiple room categories, on-site dining, and event space.
• Triple Play Resort Hotel & Suites: Indoor recreation-focused resort in Hayden, Idaho (near Coeur d'Alene) combining lodging with a waterpark and family attractions. Comparable full-service offering targeting family and group segments within driving distance of Wallace Inn's market.
• Best Western Plus Coeur d'Alene Inn: Branded mid-scale full-service hotel in Coeur d'Alene offering similar amenities (pool, breakfast, meeting space) to Wallace Inn. Represents the chain competition Wallace Inn faces for outdoor recreation travelers seeking more standardized lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/127053047349444
• LinkedInlinkedin.com/company/wallace-inn-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallace Inn