Localtourism.it

What Localtourism.it does

Localtourism.it is a regional Italian digital marketplace founded in 2019 and operated by Rete del Mediterraneo, a network of enterprises and tourism development agency headquartered in Foggia, Puglia. The platform connects three supplier categories — certified food and wine producers branded as "Local Ambassadors" (256 listed), accommodation providers or "Strutture Ricettive" (117), and restaurants or "Strutture Ristorative" (91) — with domestic and international tourists interested in enogastronomic and experiential tourism in the Puglia/Gargano/Monti Dauni region. The platform also lists local events and exposes 132.2 million Italian products through a QR-code-based traceability system. As a registered online journalistic supplement (Trib. di Foggia n.1893/2019) and ROC-registered communications operator, the platform combines editorial/media standing with transactional marketplace functionality. The platform operates in Italian and English, distributes via website, mobile app, category-specific RSS feeds, and social channels (Facebook, Instagram, YouTube), and is GDPR-compliant.

The product surface is modular: Local Ambassadors (producer network), Prodotti Locali (digital store for local products), Dove Dormire (accommodation directory), Dove Mangiare (dining directory), Eventi (event listings), and Flywheel Cloud (a reserved backend area for provider management). Underlying technology is a conventional web/mobile stack on Flywheel Cloud infrastructure with QR-code product tracing; no AI, ML, or API layer is exposed externally. The affiliated Tour Operator Si Viaggiare, also part of Rete del Mediterraneo, creates and retails integrated tourist packages (pacchetti turistici) that combine multiple suppliers.

The business model is a two-sided marketplace monetized via commissions. The platform was free for suppliers until 30/06/2023, after which a commission structure was applied (specific rates undisclosed). Integrated tourist packages sold through Si Viaggiare carry a 20% intermediation fee retained by the responsible selling entity. Payment flows offered to end-customers include "prenota ora, paga in struttura" (book now, pay at the property) and "acquista ora" (buy now, immediate payment). The operator has no disclosed external funding, no disclosed revenue, and no disclosed headcount; ownership is entirely within Rete del Mediterraneo, and the company is privately held.

Name

Localtourism.it

Legal name

Rete del Mediterraneo

Website

https://localtourism.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Localtourism.it is a regional Italian digital marketplace, operated by Rete del Mediterraneo from Foggia, that connects ~464 food/wine producers, accommodations, and restaurants in Puglia with tourists seeking enogastronomic experiences, monetizing via commissions on transactions and integrated tour packages.

Ownership category

akta.pro rank

Product category

Regional Online Tourism Marketplace

NAICS

Tour Operators (56152), Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

akta.pro secondary industries

Culinary & Wine Travel Agencies (THAKAFAH), Local & City Guide Content Aggregators (MPACAKAJ), Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

Keywords

• Online tourism marketplace
• Local food booking
• Regional travel platform
• Accommodation booking portal
• Experiential tourism booking

Headquarters

HQ city

Foggia

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Commission: Platform charges commission on transactions between suppliers (Local Ambassadors, accommodation providers, restaurants) and customers. The service was free until 30/06/2023 and became paid afterwards.
2. Package Tourism Sales: Integrated tourist packages (pacchetti turistici) sold through affiliated Tour Operator Si Viaggiare, with 20% intermediary commission for the responsible selling entity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Localtourism.it is a regional digital marketplace that connects local food and wine producers, accommodation providers, restaurants, and municipalities in the Puglia/Capitanata area of Italy with domestic and international tourists. The platform enables online booking of accommodations, dining experiences, and regional products, supports producers with promotional and sales tools, and bundles integrated tour packages through its Tour Operator Si Viaggiare brand. A certified network of Local Ambassadors supports on-the-ground discovery and conversion.

Product overview

Localtourism.it is a digital platform for promoting agrifood companies and their territories, connecting Local Ambassadors (food and wine producers), accommodation providers, restaurants, and local events. The platform operates as a multi-module system including: the core Localtourism.it platform for territorial promotion, Local Ambassadors network for producer branding, Prodotti Locali store for purchasing regional products, Dove Dormire accommodation directory, Dove Mangiare restaurant listings, and Eventi calendar. Additional services include Flywheel Cloud for provider management and RSS feeds for content syndication.

Differentiator

Problem solved

Functional benefit

Products and services

• Localtourism.it Marketplace Platform

Quantifiable outcome

• 132,200,000 Italian products tracked through the platform

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Si Viaggiare (Tour Operator)coreChannel Partner/ Reseller/ DistributorSi Viaggiare is the affiliated Tour Operator within the Rete del Mediterraneo network responsible for selling integrated tourist packages (pacchetti turistici) through the localtourism.it platform. They handle the 20% intermediation fee for package sales and provide travel planning assistance.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• GetYourGuide: Global online marketplace connecting travelers with tours, activities, and local experiences. Directly comparable to Localtourism.it's experience and booking functionality, though operating at much larger scale and broader geography.
• Withlocals: Marketplace connecting travelers with local hosts for private tours and food experiences across 90+ destinations. Highly comparable as a curated local-led tour and culinary-experience platform with strong authenticity positioning.
• Eating Italy Food Tours: Italy-focused operator running culinary walking tours and food experiences across multiple Italian cities. Comparable on the food/tourism niche overlap with Localtourism.it's Local Ambassador culinary experiences, though distributed across multiple cities rather than one region.
• ToursByLocals: Online marketplace for booking private tour guides worldwide. Comparable as a curated marketplace aggregating local guides and tours with commission-based monetization, similar to Localtourism.it's experience module.
• Spotted by Locals: City guides written by locals covering European destinations including Italian cities. Comparable in aggregating authentic local content for travelers, paralleling Localtourism.it's Local Ambassador editorial layer and localized discovery.
• LikeALocal Guide: Platform offering insider city guides by locals for travelers seeking authentic recommendations. Comparable in curating local insider content for tourists, though primarily content-led rather than transactional like Localtourism.it.
• Viator: Tripadvisor-owned marketplace for tours, attractions, and experiences worldwide. Closely comparable model to Localtourism.it as a bookings marketplace aggregating local tour operators and experiences.

Broad incumbents

• Italia.it: Official national tourism portal of Italy run by the Ministry of Tourism. Comparable as a destination-marketing and regional discovery platform, but operating nationally and government-funded rather than a transactional marketplace.
• Booking.com: Global online travel agency offering accommodations plus attractions, tours, and local experiences. Comparable as a broader incumbent whose attractions/experiences layer overlaps with Localtourism.it's accommodation and experience offerings.
• Airbnb: Global short-term stay and experiences platform. Compares as a broad incumbent offering overlapping vacation rental listings (Strutture Ricettive equivalent) and Airbnb Experiences — the local-experiences module most directly competes with Localtourism.it's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0j9EuRxh7f5DhAVammzxbA
• Facebookfacebook.com/Localtourism.it
• Instagraminstagram.com/localtourism.it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localtourism.it